More Twitter Followers – Are More Followers Proven Useful?

More Twitter Followers = More Reach and Engagement

more Twitter followersOver one year ago I blogged about having many Twitter Followers and what it could do for you on Twitter. As you can see the post was still being shared recently. (Thanks to JustRetweet, hint!)

EVERGREEN: Many Twitter Followers Can Spread Your Tweets Further Into Twitterland @lisapatb

Having a large Twitter following can give you more social proof on the Twitter network. People may decide to follow you if they see how many other peeps are following you on Twitter. If they only see a few hundred followers they may decide NOT to follow you. It’s human nature, right? Of course having a great Twitter bio, photo and pinned tweet can help you to get more Twitter followers too. Profiles that are really clever on Twitter can get me all the time to follow them.  

Why Only 100 Twitter Followers?

I’ve since then read several blog posts on why just 100 followers is all you need and it made me wonder, which follower count is really better for you? Having only 100 Twitter followers would be easier to manage, right? Tim Soulo of Blogger Jet thinks the 100 followers will do something for you every time you ask them on Twitter. He does acknowledge that you will gain thousands of other followers along the way but having 100 true followers is golden. It’s those 100 that you will have a personal connection with.

Why More Twitter Followers is Useful

Are you better off having fewer engaged Twitter followers or a large Twitter following that can generate more re-tweets, favorites and shares all around driving more traffic to your website and sharing links that you tweet? Does having more Twitter followers really extend your reach online? Ross Quintana of Social Magnets recently shared his thoughts on this as he reached 100,000 followers on Twitter. I love how he explains the momentum factor. Activity breeds more activity. The more activity you have on Twitter the more activity you will have on Twitter = momentum. Click To Tweet Ross surely makes a lot of sense with that quote. People like to see social proof and activity is part of that. Would you tweet someone who has never tweeted before or only has 1 follower? It probably would be less likely that you would tweet them, retweet them or give them a favorite.

You may have read now that tweets are showing up on Google (in mobile – desktop coming soon). Would your tweets on Google search also help your SEO efforts? That is something else to consider especially in the future as this new feature rolls out on both mobile and desktop. Social may become the new SEO as some people have predicted over the past few years.

3 Advantages of a More Twitter Followers

  1. Momentum – It is easier to get more Twitter followers to follow you when you have more Twitter followers. Ironic, isn’t it? I found after I reached the 3,000 followers it took less time to get the next 3,000 followers. I finally reached 10,000 recently and the followers just keep adding up.  (Thanks to those that are following me!) It was such a struggle getting more Twitter followers when you only had 100 followers. (if you can remember back to that time…I know I can) . You barely would get 1 new follower per day unless you joined a Twitter chat or really engaged with a bunch of peeps on Twitter. It took a lot of hard work and time.
  2. Twitter snowball effectReach – You can reach more people via your followers. The more Twitter followers you have the more their followers can find you. Every time your Twitter followers share something their followers may share or follow you too! It can have a snowball effect. It just gets bigger as it rolls down the hill.
  3. Influence – The more Twitter followers you have, the more perceived influence you have. It may be perceived influence but once they get to know you, learn from you and trust you that influence becomes authentic.


Examples of Large Twitter Followings

Have you ever looked at celebrity singer Katy Perry’s Twitter account? She has over 70 million Twitter followers. Check out how many retweets and favorites she gets on just one tweet. You might be amazed. 

Justin Bieber (another music celebrity) has over over 64 million followers on Twitter.


How about a non-celebrity but someone like a social great Kim Garst who has over 300,000 followers?

Another social great Peg Fitzpatrick has over 42,000 Twitter followers. Her retweets and favs can have a high count as well.

A big social media great is Guy Kawasaki with over 1.4 million followers. When he tweets he gets a large number of retweets and favorites. No surprise there, right?

The Advantage of True Twitter Followers

There is nothing like having a true follower on Twitter who will email you or direct message you if do not show up for a day on the Twitter network. These type of Twitter followers are like true friends. They will retweet your latest blog posts and various other tweets. These are your fans. These Twitter follower fans will follow you and check on you when you are not there on Twitter. I have a few of those – and thank you to them! These type of Twitter followers are to be your treasured followers and friends.

Do you concentrate or getting more Twitter followers or engaging more with the followers you have?


Follow Me

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

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  • Hello Lisa,

    Actually, this is correct! Having 100 true followers can dominate the power of thousands or millions random followers in terms of spreading your message to the masses.

    While having a big count can earn us some impression but the relevant true followers have their special worth.

    For me, I actually would want to engage more. I have less Twitter following but results wise, man! they are awesome!

    Thanks for the great content! You know what I am going to do next? Share! 🙂

    ~ Adeel

    • HI Adeel, thanks for commenting. I noticed you have a high Klout score too and not a lot of followers but they must be TRUE relevant followers! (Interesting!) Thanks for sharing too Adeel and have a great rest of the week!

  • Hi Lisa,

    At the end of the day, I think that having more followers is always best, because at the very least it gives you social proof. Now if your followers are dead bodies they are not of much value at all, besides that.

    Once in a while I go in and unfollow inactive people.

    Now having fewer followers that are really engaged is great.

    Good points 🙂


  • Hi Lisa,

    Very interesting. I find it fascinating the philosophy behind the strategy. The problem is the examples given were of people who have the great followers like celebries. I wonder if people are following them because of their ‘tweets’ or because of the following itself and it doesn’t mention how incredibly hard it is to get that many followers.

    Although I use Twitter and have what I think is a significant following, I don’t get much business from there. It may be the social proof factor that you describe or my inconsistency in Twitter but I find I am inconsistent as I don’t get much business. A catch 22. I actually do get engagement with a number of people although I haven’t counted to see what percentage it is. I do understand about Twitter momentum as well and it is a factor, but it’s just not so easy to get there. It would be helpful to obtain steps to do this besides someone on Twitter trying to sell us ‘twitter followers.’ I think I had at least 20 of those today. 🙂

    Anyway, great info.


  • Hi Lisa,
    Nice analysis on twitter followers. I myself think 10 engaged and dedicated followers ar far more better than having 200 non responding followers.

    I have accounts with over 28000 followers with zero engagement while a share on my personal account always gives me 1 retweet and good link visits on an average. Needless to say my personal account has less than even 800 followers.

    Yes its true that a sense of authority peeks in if you have a large number of followers and people just follow you for that but again its useless in terms of conversions.

    • Hi Swadhin, thank you. Yes, that can be true but you need a higher amount of followers to get that 10 special engagers too. Do you not engage with those accounts with 28,000 followers? Engagement is key for sure. Thanks for coming by and have a wonderful day Swadhin.

  • Not only with Social Media or Content Marketing I guess it’s obvious for almost every case that quality > quantity. And that applies for Twitter too.

    As you pointed out not to get into this numbers game, engagement matters. And I believe unlike Instagram Twitter will / must flush the fake profiles too, to make the web more genuine.

    • Hi Sourav, good point! I think Twitter has flushed quite a few out. I haven’t seen spammers on Twitter much lately like I used to. There would be a lot of egg heads or spammers tweeting you their links before getting one follower or they did NOT follow anyone but just tweeted links to everyone. I would report those. Thanks for coming by and commenting. I hope you have a great new week Sourav.

  • Lisa: I have been struggling with Twitter’s follow limit rule for some time. I think that the 80/20 rule will play along here to. I am focusing on my core followers, friends and business contacts, but I am also interested in reaching out to new tweeps.

    • Hi Martin, welcome to Inspire to Thrive. Do check out my free eBook on Tweeting Like It’s Second Nature, it may help you with that. It’s free when you sign up for email here. Do you also make use of lists? I find that extremely helpful when focusing on certain groups on Twitter. Thanks for coming by and commenting, enjoy the rest of your weekend too!

  • Hi Lisa,

    I am not a great Twitter person, but I just had to check how many followers I had as I started reading this post. To my surprise it is almost 3K.

    But I only engage with a few of the people. I tweet out posts I read, sometimes chat here and there, but never exactly got my game on with Twitter. I know how powerful it is but I think I will take it more seriously when I start using it as a marketing platform.

    Right now I am engaging with other bloggers. Everything we do we have to plan. I have that plan on Twitter as a to-do for a later time.

    For me less is more. I like the up close and personal approach right now.


    • Hi Donna, yes, you could not engage with all 3,000 – imagine how much time that would take? Are you on Triber? That’s a great platform to use with Twitter too and meet more bloggers in your niche. It takes time too though. I have so many interests and I do use Twitter for most and I have my personal account and a handle for this blog as well. I just love Twitter! Thanks for coming by Donna and I hope you have a great rest of the weekend.

  • Hey Liza,

    I guess we need a mix of both – engaged and numbers.

    From personal experience, when you have a decent following in terms of numbers – you do attract the attention of the influencers. People who have a large following follows you back when you follow them back.

    Ofcourse these are just numbers, but the strength of your followers do make your network stronger.

    I do agree with Tim though, you do need atleast 100+ engaged followers at the very least and you should network with them often to make all of this effort worthwhile. It is all a process and requires more than just one direction, networking with your followers will get you more retweets and favorites while having a strong following by numbers will attract more followers.

    PS. Congrats for crossing 10k followers

    • Hi Shobha, welcome to Inspire to Thrive. Yes, I would say both are a good mix to have. I think you really got it and doing both does certainly help on Twitter. Thank you. I appreciate your coming by and commenting on this one, have a great rest of the weekend!

  • I completely agree with the article about 100 Twitter followers.
    The followers that you gain at the beginning are true followers because they really follow your updates. Once your follower count reaches thousands, other people follow you simply because you have a high follower count.

    In my opinion, having a few followers is much better than having tens of thousands of followers.

    • Hi Arbaz, Thank you. I still think we should strive for both so your content can get spread further into Twitterland and online. The most chances you have of getting a retweet, a fav or a share. Those are great to get. The 100 are also valuable because they are always there for you, like good friends. Thanks for coming by and commenting on this one Arbaz, have an awesome day!

  • I thinks having thousands of good followers is better than 100 followers. If 300 of out of 1000 re-tweet our tweets then think about the scenario. The result could be way better than 100 followers. This is my opinion though.

    • Hi Lucy, I think so too in most cases. The point too is that of the thousands of followers we need 100 true followers, ones that will engage, retweet and tweet your stuff whenever you publish something new. Having thousands of non active followers is of no value though. It may look good as social proof but we can’t judge books by their covers only, right? Thanks for coming by Lucy and welcome to Inspire to Thrive! Have a great day.

  • Okay, I’m going to explain the concept of “fewer” versus more, but from a different perspective.

    Back in either 2002 or 2003, Chris Pirillo wrote about the concept of having 100 true fans. The belief is that true fans will go out of their way to promote you to everyone they know, and if any of those folks are their fans they’ll promote, and exponentially the word will get out because of those original true fans.

    Where it breaks down on Twitter is the assumption of true fans for most of us. For the almost 4,000 people following me I might have 5 or 6 true fans, folks I can count on to share a lot of my stuff. However, I’m unsure how many of them have true fans on Twitter because there’s a lot more sharing than folks being social.

    So, each person has to determine whether they want big numbers with the possibility one’s tweets are shared by more people or fewer numbers where you might get more engagement. Of course there are some rockstars like Marji J. Sherman who’ve figured out the engagement part while being able to handle large numbers of connections, and those are the types of folks we can learn great lessons from.

    Wow, that was long! 😀

    • Hi Mitch, That is a great explanation. I would say mine (true followers) is under 100 and guess around 25. I think having both together on Twitter is optimal. Are you also on Triberr? I find more folks there too who always share and interact as well. You can never be too long Mitch 🙂 Thanks for taking the time to respond here and share your explanation as well. Have a great rest of the week and see you back on Twitter.

      • First, it seems I don’t get notifications that you’ve responded to my comments; stuff never works for me…

        Second, I’m not on Triberr and don’t foresee it happening.Over the years I experimented with lots of things like this and found all of them either lacking, irritating or time consuming. I’d rather do my strategies of Twitter, blog commenting and writing, and now Flipboard, which I’m growing to like a lot! 🙂

        • That’s odd Mitch, I wonder why? Others do. Even I do. You got me puzzled 😯 That’s too bad, I really like Triberr but you would have to keep your niche narrow there. I like Flipboard too and noticed a traffic uptick from it on my Google Analytics this a.m. It’s amazing how many new things come along that can drive traffic to our sites. Thanks for coming back and responding Mitch. I hope you have a great new week ahead!

  • Hi Lisa,

    Twitter is my favorite social media site.

    I have seen a spike in my Twitter followers lately, especially local news anchors and a celebrity – which I think is probably an error. LOL And while that is a cool feeling, I have to agree that a smaller following is more authentic. Thank goodness for tools like Twitter Lists to focus on the true followers. Which reminds me I need to update :).

    Great post Lisa! I hope you’re feeling better. Have a great week!


    • Hi Corina, me too as if you hadn’t noticed 🙂 That is cool- just go with it. Maybe the realize they need bloggers too. Yes, I do love those lists. I’m coming along and will return to work end of June. Enjoy the rest of your week!

  • Hey Lisa,

    I also agree that as soon as you reach a certain number of followers the people just seem to naturally start following you without you actually having to do much at all. I recently hit the 10,000 mark myself and I haven’t done anything to help with this in years. I know, they just keep coming.

    I have been through my list though and I have no idea why some of these people are following me accept I just guess they think I have something interesting to share. I agree with you about just really needing a smaller amount though. They are the ones that will support you, interact with you, share your content and help you along the way. They’re the ones we chat with and have built relationships with.

    Now it’s always awesome when someone that’s an authority tweets our content because that helps us be seen more but it doesn’t last so stick with the ones that will be there for you and you just can’t go wrong my friend. I’ll always be on your list Lisa and you on mine. 😉


    • Hi Adrienne, yes that is so true. The followes just keep on coming no matter what you do in most cases. Some follow because of the following you have, others may like your profile or niche. Some could use automated systems. The fans are the best Adrienne 🙂
      Very interesting point Adrienne, even though it may gets lots of attention it doesn’t last long or stick as you say. Yes, you are on mine always too.
      Thanks for coming by and for your input and interesting point on this one. I hope you have a great rest of the week.

  • Hi Lisa,
    I have no doubt that more Twitter followers can snowball into large reach for the blogger.

    The most important thing is for the marketer to carve out the most effective means of optimizing the Twitter account for effectual result.

    There are followers and there are true followers. Hence, every blogger must develop a strategy to reach out for true followers.

    This comment was shared in as well

    • HI Sunday, I think that’s the best way to explain it Sunday, snowball effect 🙂 I think each niche is different too and the way they use Twitter can be more personalized for it.
      Thanks for coming by and sharing this one. Have a great day!

  • Hi Lisa,

    I think the best of both worlds is awesome for the reasons stated above. Social validation is BIG deal but so is an audience that can help drive the message and a large and engaged audience can do that.

    I have two pages, one that is my name and one that is in Unveil’s… between them I’m approaching 5,500. Everyday I’m engaging with new bloggers and business leaders. It’s been a phenomenal experience!!!!

    I’m looking forward to engaging more on the platform. I think I’m really leaning towards it and LinkedIn as my two top social sites.

    I hope you have an awesome week Lisa!!!!

    ~ Don Purdum

    • Hi Don, How do you use the two differently Don? I have two as well, my own with over 10.1 followers and Inspire to Thrive with just over 2000. The Inspire to Thrive is very tight niche of this blog and my own is this blog PLUS other interests like weather and local stuff, etc. I find Twitter is the best place to meet new people both professionally and otherwise. I’ve been friends that we get together monthly for lunch. It’s very cool!
      Thanks for coming by Don and sharing your input on this one. I hope you have a great week as well.

  • Hi Lisa,

    I’ve always thought that the more twitter followers we have, the better it would be for us. More twitter followers = more traffic and more engagement etc. But, lately I’ve been thinking a bit different. To me, Twitter has become a traffic machine, but I’d really like it to be more of conversations and engagement. I’d like to write short messages, get feedback and give feedback and a way to connect with people.

    I’m not sure if this is easier with just 100 followers or not, but it sure sounds easier to connect with people who are dedicated to what you write about. On the other hand, we can create lists and add the “most interesting” people to the list and this way we stil have control as if it was just 100 people following.

    Very interesting topic and great post Lisa.

    • Hi Jens, not always so but mostly so for the reasons in the post. I think if you want more engagement you have to engage with others and new folks too on the Twitter network.
      I love using lists for that reason Jens, I could never keep up otherwise with things on Twitter.
      Thank you Jens and I appreciate you coming by and have a great rest of the week there.

  • It doesn’t mean that if you have lots of followers, they are useful. You need to give relevant information, you need to have posting tricks to drive your followers to your website, to click share, retweet or favorite.

    You should make sure that your followers are your target market. Continue to give your posts value and consider your followers at all times. Use your social media influence appropriately.

    • Hi Metz, that is true. It depends on the quality of them and if they share your stuff as well to their followers. Great point to use the social media influence appropriately Metz. Thanks for coming by and have a great day!

    • Hi Metz, that is true. It depends on the quality of them and if they share your stuff as well to their followers. Great point to use the social media influence appropriately Metz. Thanks for coming by and have a great day!

  • Hi Lisa,

    I don’t think that “more followers = more engagements and more reach” – quoting one of the commenters above. Twitter’s rules are simple, but Twitter marketing isn’t that simple. Each and every day users having tens of thousands of followers quit Twitter. Guess why!

    I remember when one of my articles was shared by Noah Kagan having 20k followers at that time and a no-no bio (i.e. hi* <= this is his Twitter bio). 66 clicks from one single tweet. Then the same article, the same tweet, shared by a lot of people via JustRetweet – including "big" guys – their aggregate result was worst than that one got via one single tweet. Or articles shared by "influencers" having 100k+ followers and getting zero or one click, while the same articles got way more clicks from little or average guys (little and average refer to the number of followers).

    Well, marketing is a numbers game indeed, but there is more than this. It's not only numbers. And it's not only engagement. Share quotes all day long and you'll see nice engagement. Then promote something unrelated – your latest SEO ebook – and see what happens.

    It's way more complicated than "more followers, more bla bla." Well, don't ask me, "Then what's the secret?" Since I don't have results like Noah and others, it means that I don't know the secret yet. For the moment I know a lot of facts though. Several were mentioned in this post 🙂

    • HI Adrian, Oh yes, I see that daily in my Nutshell mail, those that stop following – mostly because I don’t follow them. I used to notice many followers stop following when I tweeted a lot and they were newbies. I must have flooded their streams back then.
      Yes, it can vary depending on the niche, the type of tweet, etc as to how many retweets,favs, etc are being made.
      There is no one secret sauce to success on Twitter, it is varied but we know more today what works than we did a few years back (at least I think we do…)
      Thanks for coming by Adrian and sharing your input with examples here.

  • I have made it a point not to follow every single person that follows me. Some get mad and quit following, most don’t. I have never bought followers. I get people that follow me all the time and I look at each profile. If that profile looks like a BOT, which most are easy to tell, I block them. If they have the majority of their tweets saying things like “increase your twitter followers here” I report as spam and block them. The ones I follow back I send a tweet to them thanking them for following. I also usually visit their website and make a comment or tweet out one of their articles.
    Right or wrong, I’m not sure, but that’s what I do and I can honestly say that the majority of my followers are organically gained, natural followers.

    • Hi Bob, welcome to Inspire to Thrive. I am with you on that one. I see those that quit via Nutshell mail and it’s no loss to me especially ones that are there to sell Twitter followers. Usually the egg heads or ones that tweet out a link to you who you never met are bots
      You can always check your handle on this site too to spot the fakers .
      I’m with you Bob, I try to stay 99% organic on Twitter. That is the best way.
      Thanks for coming by and taking the time to comment today, have a great rest of the week Bob!

  • Happy Monday, Lisa! Fabulous post!

    I remember when I first started Twitter and wanting oodles of Followers. I used to just chit chat on Twitter with friends and then blogging engulfed my life along with other social networks. I miss the good ole days of just holding conversations on Twitter and am trying to bring that back for me. I have almost 2000 followers on Twitter now and although I am grateful for those, I have to look at how many are “True Followers”. Those buy followers tweeps and others that are just like spammers and such are harder to weed out. They may be following me, but I am not following back. The one thing I noticed with having more followers is it is hard to keep up. When I scan my feed it’s a gazillion links to other sites and blogs. I know it’s good for marketing however we also have to watch out for those hackers, right?

    I don’t know if having more followers is a good thing or not? I mean, it looks good to have a large following but does that mean we are interacting with them or just sharing links and retweets?

    I love to hear what your readers will say. Thanks for shedding light on this Lisa!


    • Hi Brenda, oh yes I do remember those days we had long chats along with Mayura 🙂 I don’t like those spammers who buy followers, I never follow them. Remember the Twitter audit? it can tell you how many are real, I used to get 1% fake. I can live with that and there is nothing we can about it. That’s the beauty of Twitter though, you can follow anyone. You can’t do that on other networks. So we have to deal with a few trolls along the way.
      I think it is a good thing and of course we can’t interact with all of them, we’d be on Twitter 24/7. But if we can interact with at least 100 or so that would be awesome and as long as the rest would re-tweet or fav our stuff, it would be ALL good. Thanks for commenting Brenda and have a great evening.

  • Hi Lisa,

    That sure is all true 🙂

    Getting the first hundred is an ordeal on Twitter I guess, but then they just multiply SO fast. I am about to touch 10K soon myself, and I check each profile before I follow back – that’s just what I do and if they are the kinds who have a large following with common followers you generally follow back. Of course, the friend list keeps adding up, as there are lots who join in from Triberr, JustRetweet, and other such sites and they are the common faces you interact with daily.

    I agree that having a few targeted good number is better than the huge following, but if you can strike a balance between the two, nothing like it. We could use lists and separate the friend’s from the rest easily to interact more with them. Reminds me of the recent guest post on my blog about Twitter, if you read it too.

    Thanks for sharing. Have a nice week ahead 🙂

    • Hi Harleena, an ordeal is a great word for it! They do multiply fast as you gain more. It just takes time and some newbies quit Twitter thinking they are getting nothing from it, such a shame! I agree – balance is KEY here Harleena. I love using lists – they make it quick and easy to find things. Yes, I did and it was great. You are most welcome and enjoy your new week and Happy June Harleena!

  • It’s easier to understand equation that- more followers = more engagements and more reach (like 2+2=4), no doubt about that! But, you need to take care that you have the majority of relevant followers only. Here, the only numbers are not working properly for social media marketing!

    People are also looking ‘who are your existing follower’ when they are going to follow you. It’s also a human nature that they loves put their eggs with reported persons. Isn’t it?

    • Hi Majharul, oh yes and you have no control over who follows you really. (You may have some by sticking to tweeting relevant content). It certainly is human nature Majharul, but I sometimes will follow a small following peep if they have a clever bio, profile pic and great pinned tweet. It can make a difference.
      Thanks for coming by and commenting. I hope you have a great new day, week and month!

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