Are you trying to stand out as a legit authority online?
The internet has opened the doors for so many more people to get a profile. This includes many people who bring experience, insight, and expertise.
However, there are also many people who will spout their opinions without much in the way of a professional or educational history to back it up. And, sometimes, it can be hard to tell those two types apart.
If you want to make sure that you’re able to stand out as an authority on the internet, here are the 5 steps you should take.
Are you trying to stand out as a legit authority online? #onlineauthority Share on XTable of Contents
5 Ways to Stand Out as a Legit Authority Online
1. Get Personal With It
If you’re aiming to maintain credibility in the online world, then you are going to have to put yourself out there. Creating an “About Me” page that talks about your professional history.
And it puts your real name and image out there first and is going to help you stand out from all of the faceless influencers.
Oftentimes, you will see users on social media without a face. They use an icon. How can they be taken seriously without a real photo?
2. Don’t Be Afraid to Show Your Credibility as a Legit Authority
If you have qualifications then, by all means, show them. Having the logos of any associations you’re a member of can help, but your about us page can feature details of any qualifications or education you have.
For instance, if you’re trying to get an audience in the fitness world, then having a personal trainer certification online can help you get your insights taken that much more seriously. If you don’t have those signifiers of credibility, you might want to consider getting them.
Below you will see Neal Schaffer who has a lot of authority online. Notice how his image is large so you can see who he is. Not only that but a forming mastermind is a great way to gain authority along the way!
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— Neal Schaffer | ニール・シェーファー｜夏廉 (@NealSchaffer) May 16, 2021
3. Make Sure Your Website Has Authority
Aside from having and showing the credibility that you have, you also need to work to make sure that your online presence presents the same image, too.
For instance, you should be using search engine optimization techniques like using backlinks to give your website authority.
Unfortunately, people are just as likely to trust the first sites shown as Google as they are to trust any legit information you might give them.
If you have received awards or are featured on other popular websites be sure to showcase them on your website. Do not only rely on social media as people are getting banned for no reason from time to time. Your website is your home base and you own it.
Finally, add testimonials to your website. They can be from your Facebook page or Google My Business reviews.
You also need to work to make sure that your online presence presents the same image, too. #buildingauthority Share on X4. Share Your Knowledge
If you’re trying to get taken seriously as an authority online, then you are going to have to demonstrate that you know your stuff.
If you haven’t already, start your own blog or YouTube video series. Cover the subject that you’re trying to become known for.
Look for speaking or guest writing opportunities in other places that help you raise your profile, as well. If you can get known for one really great piece of video, that can help catapult you into credibility.
5. Build Networks in Your World to Become a Legit Authority Online
Knowing your stuff isn’t always enough, however. Positive social proof can be a very powerful force. People are going to trust what you say more readily if you are affiliated with people that they already trust.
Look for networking opportunities, such as fitness conferences or trade shows in the previous example of trying to get your foothold in the fitness world. Build positive working connections with others and cross-promote to help boost both profiles at the same time.
Next, do not forget about Twitter chats. They can also showcase your knowledge and help build your legit authority online.
If you have never joined one, you are missing out on networking with others in your niche. However, if you are featured on one, you can gain authority in that niche. Others love the audio Twitter spaces to engage with audiences. Both are excellent ways to help you become a legit authority online.
Thanks so much to everyone out there who joined us for #AGMarketingChats today! Great conversation!
And thanks to today’s guest, @andrepalko. Very much appreciated!
You can check out the future chat schedule here. 👇https://t.co/fyOSZue5ac
— Anthony Gaenzle (@AnthonyGaenzle) October 14, 2021
Of course, it should go without saying that to stand out as a “legit” authority, you need to be legit. Build your reputation out of paper alone and it will eventually fall down.
Of course, it should go without saying that to stand out as a “legit” authority, you need to be legit. #InspireToThrive Share on XYour Turn
How do you stand out as a legit authority online? Are you inspiring others along your journey by helping others?
I’d love to hear more ways on how you are working on becoming an authority online in your niche.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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Great points, Lisa. “Teach everything you know” is what I believe. That’s the reason I always share insider affiliate marketing or SEO tips on my blog.
When you teach what you know, you’ll inspire a lot of people. When people take inspiration from you, they’ll follow and listen to what you say. That’s how you build credibility as a blogger or marketer.
I agree with you that your website should have authority – so try to get testimonials from experts, show your business on Google My Business, etc.
Keep posting more Lisa, great work.
Hi Anil, thank you. I have to check out more of your affiliate posts 🙂 I have learned some great SEO tips from you over the years for sure! Yes, I keep adding testimonials here and have to remember to ask for new ones along the way. Thanks for coming by and have a great day!
All good tips, Lisa. Building a network is beyond huge. I have seen bloggers who had modest skills but huge, loyal networks built over many years of generous and genuine service. These folks reach the top. More skilled bloggers who resist building a network simply vanish. All of us need a tribe to build legitimate authority online. Success flows through our fans and followers.
Ryan
Hi Ryan, thank you. It surely is huge. And ever-changing I may add. I spent a lot of time researching different blogs yesterday and amazing who has survived and many who have not. Thanks for your input and have a great day Ryan 🙂
The blog graveyard seems to be littered these days lol. Honestly though, some people just moved in a different direction based on a new passion but many simply did not give blogging enough of a chance, effort and energy to succeed.
Hi Ryan, you are right! I’ve seen so many bloggers quit this past year. Some changed directions and started a whole different new one in a new niche as well. Thanks for your feedback. Have a great day Ryan!
Good stuff Lisa. I’m going to talk about #5 because it’s probably the thing I haven’t really worked on doing. I gave a presentation on blogging years ago and the room was packed. I gave a presentation on social media marketing and only 6 people showed up. I went to a blogging conference where, of all things, the people who were presenting didn’t have conventional blogs whatsoever; that threw me for a loop.
I’ve never gotten a bounce from any in-person presentations, even if I enjoyed doing it. I wonder if it’s reserved for people like Chris Brogan, who’s been known as an authority for over a decade, instead of folks like us. I can’t address it personally; how has it worked out for you?
Interesting take Mitch. I did generate 2 new clients from the in-person classes I had done a few years ago. And it took over a year to get them as a client. They subscribed to email and finally jumped in. But they were at least 90 in all the classes I did in person. So 2 out of that is not a great number overall. I think you may be on to something about the big names. Thanks for the input as always Mitch and have a good day!
Nice post. I like that quote to stand out as a legit authority you have to be legit. It’s crazy how many people nowadays try to buy their way to it.
I also like the point you made about networking. It made me realize I should probably network a bit more as well haha.
Thanks Rogier, welcome to Inspire To Thrive. Right, so many do try to buy themselves into it! Yes, networking on blogs and on social media and forums can surely help you build your business. Thanks for coming by and have a great rest of your day.