A business podcast can help your SEO, but not because the episode exists. Google cannot rank an audio file the way it ranks a page. It ranks the show notes, the episode page, and the transcript you turn into a real post.
That is the part most small businesses skip. They publish the episode, share the player, and wait. The searchable version never gets written, so the episode never has a page to earn a click or a link.
This guide covers the piece that matters: transcribe the episode, turn that transcript into a post, and build show notes a person can find. Music and bumpers come after the page exists.
We’ll also discuss the importance of using copyright-free music to enhance your podcast’s professional quality.
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Transcribing Your Business Podcast
Whatever your field, you’ll see that having a recurring podcast, even if it’s only monthly, is another great way to help you grow your business. It is by using other creative branches to market yourself and your work.
If you’re not already transcribing your business podcast episodes for SEO, then this should be the first step you take once you’ve started creating. Transcribing your business podcast can help in a few ways:
First, it will give you content diversity and more content to share with your audience. You can post the transcriptions on your blog or website as an article, or break them into smaller sections for use as social media posts.
This is a great way to give your followers more content without putting in too much extra work. However, if you already have a podcast episode recorded, the transcription process is relatively simple.
You can use an AI tool like Podcastle to make it quick and easy! All you do is enter the URL, and before you know it, it’s done.
Boosting Podcast For SEO Optimization With Your Blogs
Second, transcribing your business podcast episodes can help improve your SEO ranking. According to Backlinko, “Google loves transcripts because they’re effectively another form of content.
By transcribing your podcast, you’re basically giving Google extra text to index.
And that can help your episodes rank for long-tail keywords.” A great way to use business podcasts for SEO juice!
Long-tail keywords are three or more words strung together that are specific to what someone might be searching for online, as opposed to shorter, more general keywords.
For example, if you’re a real estate agent in Los Angeles, someone might search for “homes for sale in LA,” which is a pretty short and general keyword.
But if they’re looking for something specific like “luxury homes for sale in Beverly Hills,” that’s a long-tail keyword, and if your podcast episode is transcribed and posted online, it has a better chance of ranking for that specific search.
Copyright-Free Music Can Boost Engagement
A business podcast can help your SEO, but not because the episode exists. Google cannot rank an audio file the way it ranks a page. It ranks the show notes, the episode page, and the transcript you turn into a real post.
That is the part most small businesses skip. They publish the episode, share the player, and wait. The searchable version never gets written, so the episode never has a page to earn a click or a link.
This guide covers the piece that matters:
- Transcribe the episode.
- Turn that transcript into a post, not a dump of the recording.
- Build show notes a person can find.
Using Music To Grab Attention and Set the Right Tone For Your Business Podcast for SEO
The right piece of music can help set the tone for your podcast episode and engage your listeners from the very beginning. If you’re not sure what kind of music to use, think about the mood you want to create and the overall feel of your podcast.
Do you want it to be serious and informative or lighthearted and fun? Answering these questions will help you choose the right music to complement your business podcast.
- Once you have a good understanding of the feel you’re going for, it’s time to start thinking about what specific songs or tracks will work well. If you need inspiration, take a look at your favorite business podcasts and see what music they use in their introductions.
- You can also search for royalty-free music online, which lets you use commercially licensed songs without paying extra.
- Once you have a few songs in mind, it’s time to start thinking about how you want to incorporate them into your podcast episode. You can use music as an intro or outro, or play it throughout the episode to break up the segments.
- If you’re using music throughout the episode, be sure to fade in and out gradually so it doesn’t become too jarring or disruptive.
No matter how you decide to use music in your podcast, be sure to choose tracks that fit well with the overall tone and feel of your show. The right music will help engage your listeners and set the right mood for your podcast.
Transitioning Webcast Segments With Bumpers
Bumpers are short, transitional pieces of background music that you can use to segue between different segments of your show. They help to add some structure to your episode and can be a fun way to keep your listeners engaged.
You can find plenty of free bumper music online, or you can create your own podcast music if you have the musical chops.
When using bumpers, it’s important to keep them short – around 30 seconds or less. You don’t want your bumper music to overpower the content of your show.
And, as with any other piece of background music, make sure to give proper attribution if you didn’t create it yourself.
The Bottom Line On Your Podcast’s SEO
A related business podcast can be a great way to market yourself and your work, but only if it’s high quality. Be sure to transcribe your episodes so you can share the transcripts on your website or blog.
Next, use royalty-free music to avoid any legal trouble while giving your work a professional edge. Finally, with some effort, you’ll find that creating and transcribing a podcast will help boost your business in ways you couldn’t have imagined.
Have you made your business podcasts for your blog’s SEO? Did you even know that podcasts had an SEO component for your blog?
The Secret Power of Business Podcasts for SEO FAQs
Podcast content can increase your website’s relevance in search results. When you add transcripts, show notes, and audio to your site, it creates keyword-rich content that search engines love. It also encourages backlinks from other sites, which boosts your site’s authority.
Yes, podcasts help build relationships with listeners. When audiences find value in your content, they’re more likely to engage, share, and visit your website, enhancing your SEO through increased traffic and interaction.
Transcribing episodes is beneficial. Transcripts improve accessibility, provide valuable written content for SEO, and make it easier for search engines to index your podcast’s topics and keywords.
Show notes summarize podcast episodes and include links to resources, guest information, and calls to action. They’re important for SEO because they incorporate keywords and give search engines more text to index, which can improve rankings.
Consider incorporating podcast links in your blog posts, creating a dedicated podcast section on your website, and promoting episodes via social media and newsletters. Use targeted keywords in podcast descriptions and titles to align with your SEO strategy.
Platforms like Apple Podcasts, Spotify, and Google Podcasts help with discovery. Ensure you have optimized titles, descriptions, and tags when submitting your podcast to these platforms to enhance visibility in search engine results.
Yes, podcasts can boost local SEO if they focus on local topics or feature local guests. Include location-specific keywords in titles and notes to increase relevance for local searches.
Consistency matters more than frequency. Weekly or biweekly releases are common and help keep your audience engaged, which, in turn, supports SEO by maintaining regular traffic.
Collaborations can expand your reach and introduce your content to new audiences. They often lead to backlinks and social shares, which can enhance SEO performance.
Disclosure: This Inspire To Thrive blog post may contain affiliate links. I may earn a commission from qualifying purchases at no extra cost to you. Some sections were drafted with AI tools and carefully reviewed/edited by me.
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Lisa: I have thought about SEO and a business podcast for some time now. It is one of my services as a new media advisor. I am not an SEO expert, but I understand the organic way to create relevant content on a regular basis. Podcasting goes well together with blogging. And if you distribute your podcast in a special way, your podcast will be found in the search engines. I would like to say that you have to look into the legal things regarding music. We could talk more about this in the near future. I have an episode that I have had in the “can” for some time now. It has music in the episode. I plan to publish it before my birthday in May…
All the Best,
Martin
Hi Martin, I bet you have thought about SEO for all your podcasts. I would love to get back on Anchor and do a few podcasts and test the SEO factor from it. I don’t need music for mine but being able to deliver a message via audio vs. text or video is another way to get yourself and or your brand out there too. Let me know when you hit the public button on it Martin. Thanks for coming by and have a great day!
Hi Lisa; I’ve experienced this.
Actually have seen immense benefits of PODCASTS for one of my past clients – a dermatologist in Montreal.
Particular, it:
1) Excels Authority in their niche.
2) Lower expenses of running them.
3) And, entirely new opportunities for earning backlinks.
These 3 points are well enough to prove the usefulness of podcasts for SEO marketing.
Hi Shyam, I’m so glad to hear you have experienced this one with podcasts. I love that it is a new opportunity to earn backlinks. I have to get back into doing my podcast, it’s been about 2 years now. Doing the research on this article gave me the inspiration to get back on it. I use Anchor for mine, what platform do you use Shyam? Thank you for coming on this one and have a great day.