2023 is just around the corner, and new content marketing trends come with it. What will be the next big thing in this widespread industry? Or the new trends revolutionize how we approach creating and distributing content, or simply provide us with a new toolset? These trends must be analyzed to see which content marketing strategy you want to use in the upcoming year.
What trends will dominate? Keep reading this blog post to find out!
What Are Content Marketing Trends?
Content marketing trends are the latest marketing trends that involve the creation and sharing of online material (such as images, text, videos, blogs, and social media posts) promoting a brand to create an interest in its products or services. It is NOT advertising for a brand.
1. Growth of Live Streaming A Top Content Marketing Trend
It’s no secret that video is one of the internet’s most popular forms of content. A recent study showed that 80% of users would rather watch a live video stream than read long-form content.
With live streaming platforms like TikTok and YouTube Live becoming more popular, it’s no surprise that live video is one of the hottest trends in content marketing. Here are three reasons why you should use live video in your content marketing strategy:
Engagement and Interactivity
People love watching live streaming because they can interact with the person behind the camera. This interaction creates a connection between the viewer and the brand, which can lead to higher levels of engagement.
Authenticity and Credibility
In a time when consumers are bombarded with polished, perfectly-edited content, live video offers fresh air. They are authentic and relatable, showing viewers a glimpse into a company’s or individual’s real-life workings.
Memorable and Shareable
Live videos are often more memorable than pre-recorded videos because they capture moments in real time. This immediacy makes them more relatable, which can help extend your reach to new audiences.
2. The Content Marketing Shift With AI-Powered Content
The rise of artificial intelligence (AI) has led to several changes in the content marketing world. As AI becomes more sophisticated, marketers use it to create and distribute content. This trend is expected to continue in 2023 as AI-powered content marketing strategy becomes more commonplace.
One way AI is used is to create personalized content. By analyzing a user’s behavior, AI can identify the topics they are interested in and tailor content accordingly. This automated strategy helps to ensure that users remain engaged with the content.
3. Content Marketing Trends Include Personalized Content
One of the big themes we’ve already heard about is personalized content. When it comes to content creation, digital marketing agencies are constantly coming up with fresh, engaging, and interacting ideas. Personalized content means more than just using a consumer’s name in an email subject line. It could be serving up different content based on a consumer’s location, interests, or even past interactions with your brand.
And in a world where more brands compete for attention, personalized content will be vital to winning the battle for hearts and minds. So if you need to think about how to personalize your content marketing, now is the time to start.
4. An Increase in the Use of UGC for Content
User-generated content (UGC) has always been a powerful tool for content marketers. Not only does it allow you to tap into the collective creativity of your audience, but it also helps to build trust and loyalty. There are a few key reasons why UGC is so influential:
- It cuts through the noise of traditional marketing messages.
- It can be an extremely cost-effective way to produce high-quality content.
- UGC can help brands generate valuable user data.
By tracking engagement with UGC, brands can gain insights into what types of content are most popular with their target audience.
Whether leveraging user-generated photos and videos or incorporating user feedback into product development, UGC is expected to grow in 2023.
5. Better Visual Content
As a visual species, it’s no surprise that we’re constantly drawn to images and videos over written content. People are more likely to remember information presented in a visual format.
As a result, it’s no surprise that the trend for content marketing in 2023 is moving towards more visuals.
Websites and social media platforms increasingly use images and videos to communicate information, and businesses follow suit. By creating more and better visual content, businesses can reach a wider audience and engage potential customers. Visual content is also more accessible to share than text-based content, making it more likely to go viral.
6. Voice Search Evolution As Top Content Marketing Tactic
Voice search is one of the most talked about technologies in recent years. From Amazon’s Alexa to Apple’s Siri, voice-activated assistants are changing how we interact with our devices. And, as more people adopt these assistants, it’s only natural that they will influence other areas of our lives – including content marketing.
In the coming year, we will see a shift in how content is created and consumed as people increasingly turn to voice search to find information. This change will have a major impact on SEO and the overall sound of content marketing.
7. Influencer Marketing
The rise of social media has given rise to a new breed of marketing known as influencer marketing. This relatively new form of marketing focuses on partnering with individuals with large social media followings to promote products or services. According to a recent study, 61% of consumers trust influencer recommendations.
Partnering with an influencer with a built-in follower base can be a great way to cut through the noise and reach your target consumers. So, if you want to stand out in content marketing, start thinking about incorporating this strategy yourself.
8. Better SEO Strategies
Anybody in the content marketing field will quickly tell you that SEO is important. It’s become so significant that it’s now one of the key pillars of any good content strategy. However, as the world of search engine optimization develops, so do the best practices.
To stay ahead of the curve, content marketers need to be constantly updated on the latest SEO changes. Luckily, plenty of resources available online can help with this. However, many people can become SEO experts or use newer SEO AI tools to help them.To stay ahead of the curve, content marketers need to be constantly updated on the latest SEO changes. #SEO Click To Tweet
9. Short-Form Videos Are A Hot Content Marketing Shift
As the saying goes, a picture is worth a thousand words. It’s no surprise that video has become one of marketers’ most popular content formats. So what does this trend mean for content marketers?
First and foremost, it’s important to start creating more short-form videos. This could be anything from quick tips and tutorials to behind-the-scenes footage and customer testimonials. Not only will this help you engage your audience better, but it will also take you a step forward in the competition.
Also, feel free to get creative with your videos. With the right mix of humor, helpful information, and visually stimulating content, you’ll keep people coming back for more.
10. Reputation Management
Reputation management is a key factor driving content marketing success in the coming year. As businesses strive to build their presence and engage with audiences, developing an effective reputation strategy will be essential for long-term growth. There are more tools to help you manage your brand’s reputation in the coming year like Brand24.
A tool like this helps you find what others are saying about you on social media, something an old fashion Google alert does not do.
Bottom Line of Content Marketing Trends
The content marketing trends in 2023 are likely to be a continuation of what we are seeing now. More strategies will progress toward better content, live streams, and videos. We will see more Augmented Reality(AR) and Virtual Reality (VR) integrated into platforms. And finally, privacy and data concerns will most likely continue to be an issue needed to be solved in the coming year.
What are you doing to up your content marketing strategy for the new year? I’d love to hear more in the comment below.
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