Learn how you can make your real estate website stand apart from others. Any part of building a business and a brand has its challenges.
For many people, the technology side of things is their downfall and they don’t know which route to take or how to get things exactly right.
Creating real estate websites for your real estate business is a crucial step in making an overall success. This means that naturally, your real estate website needs to be up to scratch.
While just the thought of dealing with websites and social media can seem frustrating and complicated, there are ways to work around this and end up with a beautiful and successful web page for your company.
I know how busy you are working on your real estate business. You work 24/7, 7 days a week. So, here are a few tips for you.
Table of Contents
Find a Way For Your Real Estate Website to Stand Out
We all know that our marketing efforts need to be striking, and bold, and help your business to stand out from the crowd of competitors. The same applies to your website.
Not only is your site an information center for your clients, but it’s a crucial aspect of your marketing strategy.
Designing your real estate website to stand out and function exactly the way you need it to, means that using pre-made web designs is a no-go. If your real estate franchise uses them you can always personalize your real estate website.
While it may seem complex on the surface, there are tools to help you build the perfect website on your own. An MLS WordPress plugin can help to get you there without any hassles or stresses.
Optimize Your User Experience on Your Real Estate Website
We all know that finicky websites and apps are off-putting, and when things don’t operate easily or as they should, we may feel inclined to simply click off. Making sure that your site offers an easy-flowing user experience is vital.
Consider what your clients will actively be seeking on your site – the ability to search properties and filter properties, high-quality images, contact details, etc.
Making these tools and information pockets easy to find and navigate will improve your user experience by miles.
A Beautiful Design
When it comes to selling homes, we all know that aesthetics play a major role. Not only do the properties need to look good, but your website does too. This all adds to the user experience you’re creating.
A beautifully designed and premium-looking website will add to the premium feel you want to be giving to both your existing and potential clients.
When your site looks like luxury, your clients will be able to feel like they are getting a luxury experience overall. You will want to be able to provide drone videos of an exclusive property.
Understand SEO for Your Real Estate Website
When it comes to online content, SEO is a crucial aspect to consider for real estate websites. While it might seem technical (and it can be) getting at least a basic understanding of how it works will be crucial for your business.
However, it will help in making sure that your site appears in web searches. Not only that but the properties you have listed as well will show up better in the search results.
There are various resources available online where you can learn the basics as well as the more technical side of using SEO for your business.
Make sure to do a little research, and hire professionals where you know you need the assistance.
Have an About You Page
Having an about you page helps people understand better who you are and what you do. This is very important for a real estate agent or broker/owner. People want to know who you are before they do business with you.
They love seeing a picture of you to connect better with you.
Feature a Blog on Your Site
Why a blog for your real estate business? Having a blog will be a great way to answer clients’ questions. As they come up you can write a blog post in response to their questions.
If one person has a question you know others may too.
Answering these questions in blog posts will make you appear like an expert. After all, you probably are an expert in real estate, right?
Not only that but the blog will help the SEO of your website and draw more traffic to your site. It’s a win-win scenario for your real estate website.
Call to Action on Real Estate Websites
Having a call to action is important for your website. You will want people to be able to contact you, sign up for an email, or see the latest open houses or new listings. Or, you can have people sign up for email alerts for new listings, etc. in their area.
By having these calls to action you can better track your website traffic and marketing efforts. Of course, having Google Analytics installed on your site is another way to track everything for your site.
Don’t Forget Social Media
Last but not least don’t forget to add your social media buttons for your website and to often post things from your website on social media.
If you do go with the blog feature be sure each post has the share buttons on them linking back to you so you will know who shares your content.
Here are agents you can learn from on X Twitter. Pick and choose which social networks you want to use to stand out.
Some agents use Facebook, others may use Instagram or YouTube. There are many different networks for you to choose from.
However, do not be on every social network, or you will burn out fast!
What Does Your Real Estate Website Look Like?
I’d love to know what your real estate website looks like. Does it generate leads for you? Are clients going there to do many searches? Please drop a comment below so we can discuss it below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hello, Lisa,
Real Estate websites focus more on SEO and Local listings to boost their reach. I have seen many of them aggressively using social media sites to promote their deals. Having a blog page with relevant real estate articles can boost authority and help in SEO as well.
Regards,
Vishwajeet Kumar
Hi Vishwajeet, yes they are usually quite local. And I’ve seen that as well with social media, I manage some too. They have to have the new list or open houses up on social quick! Thanks for coming by and have a great day there.