SEO Basics: A Student’s Guide To Building An Online Presence

Some people might think: why on earth would a student need to build an online presence? The truth is, it’s one thing to have a profile on social media for scrolling news or funny pictures. And it’s completely different to actually use your social media to your advantage! In today’s digital age, you can use your online presence to boost your professional and personal life. That’s where SEO basics come into play.

Once you complete your studies, you’ll quickly see how competitive the business world is. Everybody is looking for employment and growth opportunities. Your social media can help you out here.

You can use it for networking and building prospects for yourself. It’s important for students to grasp the basics of search engine optimization and its potential for online presence.

With the help of quality SEO, you can boost your personal brand and demonstrate all of your achievements to the world. When you think about it, SEO is the basis of every successful marketing campaign, like when you look for an Essay Pro and choose the top website on your search. Think about this as a way to show the internet that you exist!

So, are you interested in boosting your visibility on the internet? Here is a student’s guide to building an online presence with the help of SEO!

SEO basics
Learn the basics of SEO to boost your online presence.

The Importance of Online Presence For Students

Let’s start with the basics and explore why you should start thinking about your online persona in more detail. As we’ve mentioned before, you can show information about yourself that would be appealing to other people.

Most people communicate and share their thoughts through the internet. For this reason, let’s see what advantages your online persona can give you:

  • Networking. When you are active on social media, you can connect with other people. This includes professionals or peers from all over the world. Who knows what exciting opportunities you can get out of these connections? Don’t dismiss any connection, and don’t get shut down by your geographical boundaries!
  • Demonstration of your achievements. Sure, you can put all the important info on your resume. But not many recruiters actually read it from start to finish. Right now, more people like to look through your profiles to see your interests, projects, hobbies, or even portfolios.
  • Personal brand. This is exactly what can set you apart from the competition, whether it’s your personal brand or that of your business. A well-crafted online presence can help shape this brand and convey your unique identity.
  • Learning opportunities. You never know what to expect from the internet. One minute you are looking through animal pictures. The next moment, you are taking part in a heated discussion about your career. This is a great way to introduce yourself to new ideas and perspectives without even leaving your house.
  • Online visibility. Basically, this is the main benefit of SEO in a nutshell. An optimized online presence makes sure that as somebody looks you up on the internet, they find the most relevant and latest info.

Now that you understand the obvious benefits of search engine optimization, let’s move on to the SEO fundamentals.

What Should Be Incorporated Into Your SEO Basics Strategy?

SEO allows you to ensure that your content is visible and prioritized when users search for relevant keywords. As soon as someone uses Google to look for information about you, your content has to appear on the first page of the results.

Nobody goes on the second page of Google to find something, right?

This is true for any kind of search, really. For example, students choose the best research paper writing services from the top few listings. You can achieve this level, too! Here is what you need to include in your strategy.


These are the words or phrases that individuals typically search for when looking for something online. For example, your potential employer might want to Google you to see what will come up.

The best-case scenario is that they won’t find anything that can potentially harm your employment opportunities.

What if they stumble upon something that could actually benefit you?

So, here are the steps that can help you boost your visibility on the internet:

  • Establish an online portfolio or a page on social media.
  • Identify relevant keywords related to your career, interests, and achievements.
  • Use keyword research tools to find commonly searched terms in these areas.
  • Use these keywords as the foundation for your blog page or content!

Quality Content For SEO Basics

Speaking of content, you need to put something out if you want a strong online presence. This is generally good advice for those students who worry about their online brand awareness.

For example, you have a business that you would like to promote. Quality content сan inсlude posts, photos, or videos that show your opinions and insights.

On-Page Optimization

On-page optimization is one of the SEO fundamentals in general. Students need to pay special attention to every on-page element that contributes to search engine optimization.

These elements include titles, headings, image names, and so on. Every piece of text can be optimized with the help of AI or meta descriptions so the users will want to click on your page.

Sometimes, you will need to promote your page on other websites. Backlinks are links that will point to your content from the outside. Your resume or portfolio might be posted on another website as an example.

Students sometimes use backlinks as part of their marketing strategy for their business. This will definitely boost the credibility and overall visibility of your content.

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UX and UI

Today, most search engines consider the UX and UI of your website when ranking content. Here is what you can consider in terms of UX and UI:

  • website speed;
  • mobile-friendliness;
  • simplicity of navigation;
  • readability;
  • overall visual appeal.

The best approach in this case is to hire somebody to create a website for you. In addition, you will have to update it constantly. Only regular updates can guarantee a high quality of your website and user experience. 

mobile friendly SEO
One of the basic SEO tips is to ensure your website is mobile friendly.

Takeaway: Basics of SEO

So there you have it, a student’s guide to building an online presence with the help of SEO. This can be a challenging journey for students. But in the digital world, you need to remember that you can’t really delete anything from the internet.

So, it’s best to start thinking about how you can strengthen your online presence instead of ruining it.

Lisa Sicard
  • This blog on SEO Basics is incredibly insightful for students looking to establish a strong online presence. The clear and comprehensive explanations make it easy to grasp essential concepts and techniques. Understanding SEO is pivotal in today’s digital age, and this guide provides a solid foundation to optimize websites effectively. Kudos to the author for breaking down complex strategies into manageable steps, making it accessible for students and beginners in the online world!

    • Lisa says:

      Hello Matthew, welcome to Inspire To Thrive. Thank you. I agree it is pivot today to be able to be found online and generate sales from a website. Even the best writers in the world cannot get their content seen without the use of SEO. Have a great day Matthew.

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