Learn How To Read Twitter Analytics Like A Dummie

Twitter analytics can provide you with a wealth of information about your tweets and how they are being engaged by others. By taking the time to read your Twitter analytics, you can learn more about your unique audience and what kind of content is resonating with them.

how to read Twitter analytics

Here are some key things to look for in your Twitter analytics:

Read Twitter Analytics – Made Easy For You

Twitter analytics is a great way to know more about your own Twitter audience. You can learn what they like on Twitter. It will help you to tweet better so your audience will stay engaged.

You need to have Twitter Cards or used Twitter ads to see your analytics. Here is some of what you can see:

  • Engagement rate: This metric measures how often people are interacting with your tweets. A high engagement rate means that people are finding your content interesting and valuable.
  • Tweet reach: This metric measures how many people saw your tweets. A high reach means that your content is being seen by a lot of people.
  • Engagement per tweet: This metric measures how often people are interacting with each of your tweets. A high engagement rate per tweet means that people are finding your content interesting and valuable.

Read Tweet Analytics – Home Section

This is where you see how many tweets you have made in the past 28 days. The home area shows you how many impressions your tweets received. It also shows you how many people clicked on your Twitter profile.

You can also see how many mentions your tweets are receiving and how many followers you have. The analytics also show you percentages for each of these categories.

how to to read your Twitter analytics
These are some of the things you can view in your Twitter analytics.

You will also see a green or red arrow. Green is for doing better, red is for doing worse in the past 28 days. Furthermore, you can also view your top tweet, top mention, and top follower. When you scroll down you can view all of this day by day for the past 28 days.

Notice you will also read your top media tweet. Your top media tweet includes your tweets with photos or videos that received the most impressions. You may remember how using images can increase your Twitterness!

top tweets
View your top tweets in your Twitter analytics to see which type of tweets work best for your audience.

Your Activity in Twitter Analytics

When you read Twitter analytics this area shows your impressions. Impressions are how many times your tweets were seen by others. It also shows your engagement rate which is very important today.

Engagement ranks high on all social networks. Engagement is when others respond to your tweets and when you respond back. It is what social networks should be all about, talking with others on the network. (Not screaming out your offers or just lurking around others.)

Your Twitter activity will also show your tweets links get clicks, retweets, likes, and replies. Getting clicks is more related to ROI – if when they click they continue to click at your website or blog.

However, be sure what they click is relevant to your tweet. People do not like clicking on links to be led somewhere else. Not good!



Your Twitter Audience Removed from Analytics

Twitter has removed this popular feature back in 2020. However, if you use a business account or Twitter ads you may be able to see this in your Twitter ads account. I was not able to.

Twitter for business
You can easily set up a Twitter for a business account to do ads and more.

So instead, I found a tool that can do it for you called Followers Analysis, it does cost $55 for a report on your Twitter account’s demographics.

And of course, my favorite Twitter tool Tweepsmap also offers a paid service as well for audience demographics.


Twitter Events

Twitter events can be cool for eCommerce and retailers. You can see what events are coming up and how you can purchase ads around them. It tells you which countries the events are popular in and their start date and duration of the event.

These are something to explore when you read Twitter analytics. It can give you ideas for marketing via Twitter. This information can be used to give you ideas for future blog posts as well.

Did you know National Photograph Day is June 15? In addition, you can read about unique events from throughout the world.

Conversion Tracking via Twitter

Twitter allows you to track as well by adding code to your website. In order to do this Twitter guidelines say you must have an updated privacy policy on your website. On Twitter, it states: “Make sure your privacy policy is up to date.

Twitter’s policy requires that your website provide legally sufficient legal notice about how you are using third parties to collect website traffic data.”

Your Turn on How to Read Twitter Analytics

Do you read Twitter Analytics to see if your tweets are being engaged with and clicked on?Β I’d love to know more in the comments below from you.



What can Twitter analytics do for you?

You see which tweets are working best for your audience. Which get the most engagement and clicks.

Can you find your audience demographics on Twitter analytics?

No, you cannot find them on them anymore. You may see more of it on Twitter ads.

What is your top media tweet?

The top media tweet consists of an image or video. Anything besides just text on a tweet.

What are impressions?

Impressions are how many times a tweet is seen in the Twitter feed.

What tools can you use to find your Twitter audience demographics?

Followers Analysis and Tweepsmap.

What are Twitter events?

By knowing special holidays and events coming up you can tweet with the hashtag to be seen more in the Twitter feed. It helps you to market better.

  • Nikola Roza says:

    Great tutorial Lisa!
    I’ll make good use of it:)

    The truth is that I only recently discovered Twitter Analytics, and that through another post of yours, so I haven’t dabbled with it quite yet.
    But that’s about to change real soon!

  • Lisa Smith says:

    Hi Lisa, awesome article! If I can predict the future popularity trend of a Twitter event, what can you potentially use it for? E.g., say my system can take top 100 currently popular events on Twitter, and tell you which ten of them would surely see a high increase in popularity in the next hour on Twitter.

    • Lisa says:

      Hi Lisa, welcome to Inspire to Thrive. Thank you. It really depends on your niche Lisa, if it is relevant you could surely do some re-tweets and engage with those on the network about it. Maybe you could become part of their Twitter events. Thanks for coming by and have a great day!

  • Gaurav heera says:

    Hi Lisa,
    you are right Twitter analytics are a great way to know more about your audience. in this we can find taste of our customer and we can give them a good quality product then we can earn loyalty from them.
    Thanks for sharing this beautiful article with us.

    • Lisa says:

      Hi Gaurav, you are welcome. Yes if you know more what your customer likes you can tweet more about that to keep them following and hopefully engaged with you along the way. Thansk for coming by and have a great weekend ahead.

  • Lisa says:

    Hi Mi, thank you. I hope it didn’t take too long to load. It’s not always about the Twitter followers they have – it’s more about the engagement that happens with them and others. If they have a lot of folloewrs and are very engaged on the network – that’s the BEST combo. You are welcome Mi and thanks for coming by. Have a wonderful rest of the week.

  • My head is spinning a bit right now with all this information. This is great, I may need to reread this a few times.
    I have not been very active on Twitter but I would like to.
    I didn’t realize all this analytics information was available, so I appreciate this post very much.


    • Lisa says:

      Hi Dan,
      Oh no, I didn’t meant for your head to spin. Once you look at them – it is pretty easy. Not as hard as Google Analytics if you use those. Thank you for coming by and have a great day. Let me know if you have any questions once you check out your Twitter Analytics.

  • Amar kumar says:

    Hey Lisa,

    Amazing stuff! Twitter is evergreen social media platform and it has potential to maximize your productivity level. You have shown great stats regarding subject with the help of effective infographics. Thanks for sharing.

    With best wishes,

    Amar kumar

    • Lisa says:

      Hi Amar, Some days it can be evergreen and other days I’m not so sure with how fast things move there. It really does help my productivity level when used right πŸ™‚ Thanks for coming by and for your input on this one Amar. Have a wonderful Wednesday!

  • Lisa says:

    Thank you Brenda. I use Twitter first and mostly Facebook for non-Twitter friends and family. I love the analytics here. It really does provide a wealth of info. You are welcome. And I’m working on this CommentLuv thing! Happy Tuesday GF.

    • Bren Pace says:

      Yeah for Tuesday! It’s going to be 80’s here today! Woohoo! I think I feel a sickness coming on! πŸ˜‰ I do love Twitter. Maybe one of the reasons I have 3 usernames? LOL

      • Lisa says:

        Hi Bren, here too. Thanks for testing this out and it appears it is back working. Awesome! I don’t know how you keep up with 3 Twitter accounts. It is not easy!

  • Hello Lisa,

    I have not used Twitter Analytics yet, and it sounds like I am missing out on that. I do use Twitter & FB & Reddit quite a bit. Lately I am on instagram now and trying to see how I can make it a better use for a blogger.

    But I think you make it sound like fun and I should get more analytics of my tweets and see how they are doing and how many engagements I am able to catch up.

    • Lisa says:

      Hi Praveen, yes – you are missing out! I used Yoast free for years and it provided me the Twitter cards so I could see the Twitter analytics. I highly recommend it. I would love to learn more on Reddit, do you have a post about it? I use Instagram more for fun and to stay on top of that social network. Thanks for coming by Praveen and have a wonderful day. (If you have a Reddit post, point me to it πŸ™‚

      • Lisa – I think you have just given me an idea for my next blog post πŸ™‚ I hope I can do some justice in the same. Keep you udpated.

        • Lisa says:

          Hi Praveen, Have you been using your Twitter analytics Praveen? Oh yes, do keep me updated on that. Glad I could be of help πŸ™‚ Have a great weekend.

  • Hi Lisa,

    Love how engagement keeps getting more important on social media. Especially on Twitter.

    I just reached 50,000 followers a few days ago. How did I do it? 1 follower at a time. 1 engagement at a time. Like how you do it. Amazing how easy this Twitter thing gets if you @reply folks for even 10 minutes on a daily basis. They tweet you, thru RT or chat, you tweet back and as friendships form Twitter gets happier and happier. Because social media is about bringing the world together versus trying to out shout one another. Or on Twitter, out shot, because it gets like the Wild West with rapid fire tweeting at times LOL.

    Thanks for the helpful post πŸ™‚

    Signing off from Thailand.


    • Lisa says:

      Hi Ryan, how are you today? I agree, engagement is KEY. Number uno. Wow, that’s awesome on your follow count Ryan. I find Twitter a happy place too, I think it is because of who I follow and who are on my Twitter lists πŸ™‚ Thanks for coming by on this one and for your input. (I’m noticing your CommentLuv links are not showing up, I think CommentLuv is beginning to have issues.:( )

  • Susan Velez says:

    Hi Lisa,

    As you know, I am very new to using social media. I checked my analytics, it wasn’t even turned on. I just turned it on. Thanks for sharing this because I never pay attention to my Twitter analytics.

    I’ve been using Twitter for about 3 months and learning as I go along. There’s so much to learn and that’s why I am trying to narrow down to the top 2 social networks. Right now, Pinterest and Facebook are my best performers and I am trying to learn as much as I can about those networks.

    I have realized that it’s virtually impossible to focus on all the networks and learn the ins and outs of it.

    I know that it’s definitely going to help other people out. It helped me by realizing I didn’t even have analytics turned on πŸ™‚

    Have a great day πŸ™‚


    • Lisa says:

      Hi Susan, I’m so glad you were able to turn yours on today. That’s great! Twitter takes time to get some traction but once you do, it will snowball. Facebook is my erd after Twitter and Flipboard. I do like Pinterest but it’s not a big source of traffic for me here. I know it’s great on retail sites and some others. I don’t spend as much time on it like I used to either. Thanks for coming by and have a great day too Susan.

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