Learn How To Read Twitter Analytics Like A Dummie

Read Twitter Analytics – Made Easy For You

read Twitter analyticsDo you know if you tweets are really working for you? Have you ever read your Twitter Analytics? These analytics can provide you a wealth of information. From knowing how your tweets were engaged with others to knowing more about your unique audience.

Twitter analytics are a great way to know more about your audience. You can learn what they like on Twitter. It will help you to tweet better so your audience will stay engaged. You must either have Twitter Cards or used Twitter advertising to see your analytics. You may have received an offer for FREE ads when you signed up on Twitter. Take advantage of it today!

Read Tweet Analytics – Home Section

Twitter Analytics SummaryThis is where you see how tweets you have made in the past 28 days. The home area shows you how many impressions your tweets received. It also shows you how many people clicked on your Twitter profile. You can also see how many mentions your tweets are receiving and how many followers you have. The analytics also show you percentages for each of these categories. You will also see a green or red arrow. Green is for doing better, red is for doing worse in the past 28 days. Furthermore you can also view your top tweet, top mention and top follower. When you scroll down you can view all of these day by day for the past 28 days. Notice you will also read your top media tweet. Your top media tweet includes your tweets with photos or videos that received the most impressions. You may remember how using images can increase your Twitterness!

Your Tweet Activity

When you read Twitter analytics this area shows your impressions. Impressions are how many times your tweets were seen by others. It also shows your engagement rate which is very important today. Engagement ranks high on all social networks. Engagement is when others respond to your tweets and when you respond back. It is what social networks should be all about, talking with others on the network. (Not screaming out your offers or just lurking around others.)

Your Twitter activity will also show your tweets links get clicks, retweets, likes and replies. Getting clicks is more related to ROI – if when they click they continue to click at your website or blog. Be sure what they click is relevant to your tweet. People do not like clicking on links to be lead to somewhere else. Not good!

Your Twitter Audience

Your audience on Twitter is key to knowing what to tweet going forward. Mine shows my followers are interested in technology followed by entrepreneurship and marketing. Have you looked to see what our audience interests are? As a result it may make you think a little more before you tweet again.

The audience area also shares your Twitter followers demographics. Read Twitter analytics to get to know your audience better so you can provide more content that they will click on.

Twitter Events

Twitter events can be cool for ecommerce and retailers. You can see what events are coming up and how you can purchase ads around them. It tells you which countries the events are popular and with their start date and duration of the event. These are something to explore when you read Twitter analytics. It can give you ideas for marketing via Twitter. This information can be used to give you ideas for future blog posts as well. Did you know National Wine Day is May 22nd? In addition you can read about unique events from throughout the world.

Conversion Tracking via Twitter

Twitter allows you to track as well by adding code to your website. In order to do this Twitter guidelines say you must have an updated privacy policy on your website. On Twitter it states: “Make sure your privacy policy is up to date. Twitter’s policy requires that your website provide legally sufficient legal notice about how you are using third parties to collect website traffic data.”


Check out the tips below to help you easily read Twitter analytics today! There are some bonus tips to kick your Twitterness up a notch.

Twitter analytics

Do you read Twitter Analytics to see if your tweets are being engaged with and clicked on?

I’d love to know more in the comments below 

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

  • Great tutorial Lisa!
    I’ll make good use of it:)

    The truth is that I only recently discovered Twitter Analytics, and that through another post of yours, so I haven’t dabbled with it quite yet.
    But that’s about to change real soon!

  • Hi Lisa, awesome article! If I can predict the future popularity trend of a Twitter event, what can you potentially use it for? E.g., say my system can take top 100 currently popular events on Twitter, and tell you which ten of them would surely see a high increase in popularity in the next hour on Twitter.

    • Hi Lisa, welcome to Inspire to Thrive. Thank you. It really depends on your niche Lisa, if it is relevant you could surely do some re-tweets and engage with those on the network about it. Maybe you could become part of their Twitter events. Thanks for coming by and have a great day!

  • Hi Lisa,
    you are right Twitter analytics are a great way to know more about your audience. in this we can find taste of our customer and we can give them a good quality product then we can earn loyalty from them.
    Thanks for sharing this beautiful article with us.

    • Hi Gaurav, you are welcome. Yes if you know more what your customer likes you can tweet more about that to keep them following and hopefully engaged with you along the way. Thansk for coming by and have a great weekend ahead.

  • Hi Lisa
    Love the infographics that delivers more in lesser words and that’s the real beauty of visual posts.

    Analytics of Twitter tell us how we performed and also what performance we can leverage to expand our outreach. Just got to know a recent Twitter Follower of mine has more than 490K followers that calls for connecting with him more to be familiar in his followers club.

    Many thanks for sharing such an informative post that’s a complete tutorial on the topic.

    • Hi Mi, thank you. I hope it didn’t take too long to load. It’s not always about the Twitter followers they have – it’s more about the engagement that happens with them and others. If they have a lot of folloewrs and are very engaged on the network – that’s the BEST combo. You are welcome Mi and thanks for coming by. Have a wonderful rest of the week.

  • My head is spinning a bit right now with all this information. This is great, I may need to reread this a few times.
    I have not been very active on Twitter but I would like to.
    I didn’t realize all this analytics information was available, so I appreciate this post very much.


    • Hi Dan,
      Oh no, I didn’t meant for your head to spin. Once you look at them – it is pretty easy. Not as hard as Google Analytics if you use those. Thank you for coming by and have a great day. Let me know if you have any questions once you check out your Twitter Analytics.

  • Hey Lisa,

    Amazing stuff! Twitter is evergreen social media platform and it has potential to maximize your productivity level. You have shown great stats regarding subject with the help of effective infographics. Thanks for sharing.

    With best wishes,

    Amar kumar

    • Hi Amar, Some days it can be evergreen and other days I’m not so sure with how fast things move there. It really does help my productivity level when used right 🙂 Thanks for coming by and for your input on this one Amar. Have a wonderful Wednesday!

  • Hello Lisa,

    I have not used Twitter Analytics yet, and it sounds like I am missing out on that. I do use Twitter & FB & Reddit quite a bit. Lately I am on instagram now and trying to see how I can make it a better use for a blogger.

    But I think you make it sound like fun and I should get more analytics of my tweets and see how they are doing and how many engagements I am able to catch up.

    • Hi Praveen, yes – you are missing out! I used Yoast free for years and it provided me the Twitter cards so I could see the Twitter analytics. I highly recommend it. I would love to learn more on Reddit, do you have a post about it? I use Instagram more for fun and to stay on top of that social network. Thanks for coming by Praveen and have a wonderful day. (If you have a Reddit post, point me to it 🙂

        • Hi Praveen, Have you been using your Twitter analytics Praveen? Oh yes, do keep me updated on that. Glad I could be of help 🙂 Have a great weekend.

  • Hey Lisa! Fabulous post, girl! Like you, I love Twitter. It and Facebook and my go-to’s when I need or want to know something or want to chit chat with my friends. I check my analytics but not as often as I check my Google ones. I really need to get in the habit of checking Twitter analytics. Thank you for the reminder!


    • Thank you Brenda. I use Twitter first and mostly Facebook for non-Twitter friends and family. I love the analytics here. It really does provide a wealth of info. You are welcome. And I’m working on this CommentLuv thing! Happy Tuesday GF.

      • Yeah for Tuesday! It’s going to be 80’s here today! Woohoo! I think I feel a sickness coming on! 😉 I do love Twitter. Maybe one of the reasons I have 3 usernames? LOL

        • Hi Bren, here too. Thanks for testing this out and it appears it is back working. Awesome! I don’t know how you keep up with 3 Twitter accounts. It is not easy!

  • Hi Lisa,

    Love how engagement keeps getting more important on social media. Especially on Twitter.

    I just reached 50,000 followers a few days ago. How did I do it? 1 follower at a time. 1 engagement at a time. Like how you do it. Amazing how easy this Twitter thing gets if you @reply folks for even 10 minutes on a daily basis. They tweet you, thru RT or chat, you tweet back and as friendships form Twitter gets happier and happier. Because social media is about bringing the world together versus trying to out shout one another. Or on Twitter, out shot, because it gets like the Wild West with rapid fire tweeting at times LOL.

    Thanks for the helpful post 🙂

    Signing off from Thailand.


    • Hi Ryan, how are you today? I agree, engagement is KEY. Number uno. Wow, that’s awesome on your follow count Ryan. I find Twitter a happy place too, I think it is because of who I follow and who are on my Twitter lists 🙂 Thanks for coming by on this one and for your input. (I’m noticing your CommentLuv links are not showing up, I think CommentLuv is beginning to have issues.:( )

  • Hi Lisa,

    As you know, I am very new to using social media. I checked my analytics, it wasn’t even turned on. I just turned it on. Thanks for sharing this because I never pay attention to my Twitter analytics.

    I’ve been using Twitter for about 3 months and learning as I go along. There’s so much to learn and that’s why I am trying to narrow down to the top 2 social networks. Right now, Pinterest and Facebook are my best performers and I am trying to learn as much as I can about those networks.

    I have realized that it’s virtually impossible to focus on all the networks and learn the ins and outs of it.

    I know that it’s definitely going to help other people out. It helped me by realizing I didn’t even have analytics turned on 🙂

    Have a great day 🙂


    • Hi Susan, I’m so glad you were able to turn yours on today. That’s great! Twitter takes time to get some traction but once you do, it will snowball. Facebook is my erd after Twitter and Flipboard. I do like Pinterest but it’s not a big source of traffic for me here. I know it’s great on retail sites and some others. I don’t spend as much time on it like I used to either. Thanks for coming by and have a great day too Susan.

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