Twitter X analytics can provide you with a wealth of information about your posts and how they are being engaged by others. By taking the time to read your Twitter analytics, you can learn more about your unique audience and what kind of content is resonating with them.
Here are some key elements to look for in your Twitter analytics if you are a Twitter Blue subscriber:
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How To Find Your X Twitter Analytics:
I made a video so you can easily find your X Twitter analytics and learn to read your Twitter analytics like a dummy. It’s easy to get started with your X account on desktop or even on your mobile device now with a premium account.
Read Analytics Easier
Twitter analytics is a great way to know more about your own Twitter X posts and what is working or not. You can learn what your audience likes on the Twitter X platform.
These analytics will help you to post better so your audience will stay engaged. You can find yours under the creator studio section of your Twitter X account with a premium subscriber account.
Free accounts on X no longer have access to these analytics.
You need to have Twitter Cards or use Twitter ads to see your analytics. Here is some of what you can see:
- Engagement rate: This metric measures how often people are interacting with your tweets. A high engagement rate means that people are finding your content interesting and valuable.
- Tweet reach: This metric measures how many people saw your tweets. A high reach means that your content is being seen by a lot of people.
- Engagement per tweet: This metric measures how often people are interacting with each of your tweets. A high engagement rate per tweet means that people are finding your content interesting and valuable.
Read Tweet Analytics – Home Section
This is where you see how many tweets you have made in the past 28 days. The home area shows you how many impressions your tweets received.
This area also shows you how many followers you have and have gained or lost. (This section is for those with or without a subscription on X) However, many users no longer have access to it without a subscription.
You can also see how many mentions your tweet posts are receiving and how many followers you have. The analytics also show you percentages for each of these categories.
You will also see a green or red arrow. Green is for doing better, red is for doing worse in the past 28 days. Furthermore, you can also view your top tweet, top mention, and top follower.
When you scroll down you can view all of this day by day for the past 28 days.
Your Activity In Analytics
When you read Twitter analytics this area shows your impressions. Impressions are how many times your tweets were seen by others. It also shows your engagement rate which is very important today.
Engagement ranks high on all social networks. Engagement is when others respond to your tweets and when you respond back.
It is what social networks should be all about, talking with others on the network. (Not screaming out your offers or just lurking around others.)
Your Twitter activity will also show your tweets links get clicks, retweets, likes, and replies. Getting clicks is more related to ROI – if when they click they continue to click at your website or blog.
However, be sure what they click is relevant to your tweet. People do not like clicking on links to be led somewhere else.
Not good for them to come back to your X profile.
Dive Deeper Into Reading Your X Twitter Analytics
You can read Twitter analytics like a dummy if you know where to go with a X Twitter subscription. Next, you can go further and see this information for each tweet you have posted in the past 28 days.
Lastly, you may also view them by choosing different months from a drop-down menu.
Your X Twitter Audience Removed from Analytics
Twitter X has removed this popular feature back in 2020.
However, if you use a business account or Twitter ads you may be able to see this in your Twitter ads account. I was not able to even with a Twitter X subscription and ad account.
You may notice they claim they are still working on this part of Twitter X with all the recent updates and changes on the social media network.
So instead, I found a tool that can do it for you called Followers Analysis, it does cost $55 for a report on your Twitter account’s demographics.
And of course, my favorite Twitter tool Fedica also offers a paid service as well for audience demographics.
Conversion Tracking via Twitter
Twitter allows you to track as well by adding code to your website. In order to do this Twitter guidelines say you must have an updated privacy policy on your website. On Twitter, it states: “Make sure your privacy policy is up to date.
Twitter’s policy requires that your website provide legally sufficient legal notice about how you are using third parties to collect website traffic data.”
Your Turn: Reading Your X Analytics
Do you read Twitter Analytics to see if your tweets are being engaged with and clicked on?
I’d love to know more in the comments below from you.
FAQs
What can X Twitter analytics do for you?
You see which tweets are working best for your audience. Which get the most engagement and clicks as long as you have a subscription on the X network.
Can you find your audience demographics on Twitter analytics?
No, you cannot find them on them anymore. You may see more of it on Twitter ads or if you use Fedica.
What is your top media post (tweet)?
The top media tweet consists of an image or video. Anything besides just text on a tweet.
What are impressions?
Impressions are how many times a tweet is seen in the Twitter feed.
What tools can you use to find your X Twitter audience demographics?
Followers Analysis and Fedica.
What are Twitter events?
By knowing special holidays and events coming up you can tweet with the hashtag to be seen more in the Twitter feed. It helps you to market better.
