How Does The Twitter Algorithm Work & How To Adjust Yours

Many Twitter users wonder: how does the Twitter algorithm work? The Twitter algorithm 2023 changes have even caused some users to leave the social media platform. Welcomingly, many former Twitter X users have returned to share their thoughts seeking answers to the new algorithm as well as many new creators joining X daily.

However, for other X users, these changes are a hindrance and have led them to leave Twitter X altogether.

With Elon Musk now at the helm, many more people are curious. Fear not, as we’ve got you covered. Get behind the scenes and learn how to master the Twitter algorithm.

Do not feel lost on Twitter anymore. Let me guide you on how you change your Twitter algorithm and make it work better for YOU.

How does the Twitter algorithm work?
Learn how to use the Twitter algorithm to your advantage.

Your Twitter Settings Effects The Twitter Algorithm Change

The way in which you set your Twitter settings can make a big difference in how you receive tweets. By choosing the latest tweets you will see the LATEST vs. TOP tweets which alter the Twitter algorithm.

Even Elon Musk tweeted about it today:

Furthermore, if you go to your Twitter homepage, it will look like this:

change your Twitter algorithm
See how to change your Twitter algorithm to see the latest tweets as Elon Musk suggested.

You can change them back and forth at any time to see the differences as Elon pointed out.

Twitter Recommendation Algorithm

According to their own blog, this algorithm is composed of many interconnected services and jobs. While there are many areas of the app where Tweets are recommended—Search, Explore, Ads—this algorithm focuses on the home timeline’s “For You” feed.

It works in 3 stages on X:

  1. Fetch the best posts from different recommendation sources in a process called candidate sourcing.
  2. Rank each post using a machine learning model.
  3. Apply heuristics and filters, such as filtering out posts (or tweets) from users you’ve blocked, NSFW content, and posts you’ve already seen.

Their goal for this ranking is to serve you relevant tweets. It is based on whether you mute or block accounts, edit tweets, mix up accounts so you don’t see all tweets from one account in rapid succession, lower scores if you have negative feedback on a tweet, etc.

It’s like your grandmother’s secret sauce.

Twitter Data for Interests from Twitter

Your Twitter Data is one area in which Twitter assumes what you like to see on Twitter. Go to Interests from Twitter. There are 2 columns there.

One of the interests is known for and the other interests are interested in it. The “interested in”  column can go on and on if you spend time on Twitter.

See below for how to change your Twitter interests.

How to change your Twitter interests
Change your Twitter interests as your interests change.

 

I quickly unchecked a bunch of topics that I am NOT really interested in, but Twitter thinks I am. Hmm, wondering how they assume that.  One was the NFL draft, really? Ever since Tom Brady left the New England Patriots, I lost interest in the NFL.

Another interest that came up was movies and that is not why I’m on Twitter, I don’t look at movie tweets either.

Imagine, the social network Twitter now believes it knows what you like! You can uncheck some of the boxes if you know or feel they are wrong. I just did some myself as I researched this area of my Twitter settings.

How Does The Twitter Algorithm Work With Your Preferences?  

Settings Area – if you put in your area you will see tweets around you. This does not mean you won’t see other tweets, but these may come up first if events/news that is being tweeted is happening in your hometown for example.

Go to settings – then content preferences to change yours if you like. In this same area, you check accounts you have muted and unmute now if you so choose to.

Oftentimes, you may have forgotten an account you muted years ago because they tweeted too often or annoyed you for another reason.

content preferences
Learn how to change your content preferences on Twitter.

Notification Settings On Your Twitter Feed

These settings can be set up to see only certain things in your notifications. There, you will l be able to see which of your Tweets have been liked, plus the latest Retweets (of your Tweets), Tweets directed to you (replies and mentions), and your new followers.

You can view your notifications in two ways: All show you notifications for account activity like new followers, Retweets, mentions, and likes. Mentions show you notifications only for Tweets that mention your username.

In addition to your notifications, we will elevate content that we think you’ll be most interested in and contributes to the conversation in a meaningful way, such as content that is relevant, credible, and safe.

Hmm, this last one is interesting as Twitter assumes what we are interested in. It must be the Grok AI.

But there is one thing you can do here: Turn on the quality filter on Twitter. When turned on, it filters lower-quality content from your notifications.

For example, duplicate Tweets or content that appears to be automated — it does not filter notifications from people you follow or accounts you’ve recently interacted with.

You have the option to turn this on or off in your notification settings.

Advanced Quality Filters on Twitter X

You may sometimes receive notifications from certain types of accounts you’d like to avoid. In addition to enabling the quality filter, you can choose to disable notifications from the following types of accounts:

  • Accounts that are new (that you don’t follow).
  • Twitter accounts that don’t follow you (that you don’t follow).
  • Accounts you don’t follow.
  • Other accounts with a default profile photo (that you don’t follow).
  • Twitter accounts without a confirmed email address (that you don’t follow).
  • Accounts without a confirmed phone number (that you don’t follow).

If you want to know who unfollowed you try out Fedica, it’s FREE to use. For years I received the FREE email weekly to know who unfollowed or those who were inactive for 6 months or longer.

Recently I signed up for the premium for more things to try out with X and other social networks.

Twitter advanced filters
Use the Twitter advanced filters to update your Twitter algorithm.

Your Twitter Lists Can Help You IGNORE the Twitter Algorithm 2023 Changes

Now if you don’t like what Twitter is doing with the Twitter algorithm be sure to use Twitter lists. I use these most of the day vs. my main Twitter feed.

use twitter lists
Twitter lists are one of the best features of Twitter.

You can stay on topic and keep focused while tweeting with your clients, colleagues, and friends.

So if you haven’t used Twitter Lists yet, be sure to start creating them. This post will help you to get started today!

Recently, I was invited to a new Twitter list of women supporting women: It’s a list where other women share your content and you share there if it is relevant to your niche and audience.

(However, I don’t recommend sharing others’ content just for the sake of sharing and reciprocation.)

Now if you don’t like what Twitter is doing with the Twitter algorithm be sure to use Twitter lists. #TwitterTips #InspireToThrive Click To Tweet

Twitter Communities Another Way To Ignore The Main Twitter Feed

Have you tried Twitter Communities yet? Most that I have joined were not active yet except for one on the topic of  SEO. When you join a Community, you can Tweet directly to that group instead of to all your followers.

Only members of that community can reply and share your tweets.

You can invite people to your community and you can join other communities as long as you follow the community rules.

  1. Be kind and respectful
  2. Keep tweets on the topic
  3. No self-promotion
  4. No spamming allowed

If you start your own community (as a moderator) you can change the description of the 5 rules and how they apply to your community.  

How Does The Twitter Algorithm Work With Trending Topics?

Twitter has been using Trending topics for several years but there is not always a clear answer as to how and why those choose these trending topics.

The question “Why was this trending on Twitter?” was asked over half a million times back in 2020 on Google.

Twitter back in 2020 tweeted about this and blogged about how they are adding more content to the trends on Twitter.

They have now added pinned Tweets and descriptions on trends to help explain why something is trending. These trends do have an effect on the Twitter algorithm and what you see on the Twitter social network.

Twitter goes on to say: “In the coming weeks, you should see brief descriptions added to some trends as well to help add context to the trend. Descriptions will provide straightforward, clearly sourced context around why something is trending.”

 

Furthermore, I hope they do explain why these tweets are trending to all of us on the fast-paced social media network. It makes many users wonder how does the Twitter algorithm work for them?

Get the eBook or Paperback on How to Tweet and Thrive on Amazon.

Twitter Display Update

You can now change the colors and font size to see the tweets better in your Twitter feed or list. These are nice changes and work both on mobile and desktop.

Go into your display settings on Twitter to see the choices you have available. Twitter is more accessible now to those who have trouble seeing. You can make the font size much larger.

Also, there is a Twitter nighttime setting that sets the background in black.

Do you like these new visible changes with the Twitter display?

Your display settings
You can change your Twitter display settings.

Twitter Censorship Stopped By Elon

Yes, Twitter had been censoring tweets before Elon came along. He vows to change this as he believes in free speech.  If you are on any social media network today you will notice that they are all following Twitter with more censorship on their own networks.

(Facebook, YouTube, LinkedIn, and even Pinterest. You cannot post anything against climate change or question it on Pinterest or you will be banned.) 

One day you are reading a tweet and the next day it is no longer there or the Twitter account has been suspended.

The Babylon Bee has been around for a few years and started with a parody blog. They have grown a lot since that time. The Babylon Bee Twitter account was suspended for a short time recently.

However, Twitter lifted its suspension after a few days. Others have not been so lucky.

Big Tech absolutely targets Conservatives. Including the hilarious ones. https://t.co/JTJ0f9lcRG

The Babylon Bee wrote about the incident after Twitter reinstated its account.

You May Be Shadowbanned By Elon

Yes, you may get shadowbanned on Twitter according to Elon’s tweet recently. So what is a shadowban? It’s when a tweet is deboosted and cannot be found unless you search it out like a detective. This may also happen over on Instagram often as well.

Your Thoughts – How Does The Twitter Algorithm Work

Now, I’d love to know your thoughts on the Twitter algorithm changes and other updates that have been happening recently on the Twitter X  social media network. Do you think the Twitter algorithm will change more in 2024?

Have you had your Twitter account suspended or your tweets censored? I would love to know more about it in the comments below.

use fedica for Twitter X

 

Lisa Sicard
  • Ileane Smith says:

    Hi Lisa! I love using “Dim mode” on the new Twitter layout. I like the tips you shared in this post. I’ll be sure to pass them along and hopefully more people will pay attention to their settings. Thanks!

    • Lisa says:

      Hi Ileane, That can come in handy when you are in the dark or want to not have light shining n your eyes. Thank you for coming by and for sharing this one Ileane. I hope you enjoy the weekend 🙂

  • Marian says:

    I honestly had no idea most of this was going on! Time to check all these boxes(or uncheck lol) Thanks for explaining!

    • Lisa says:

      Hi Marian, you are not alone! I went exploring on Twitter to find it. You are most welcome. Glad you found it helpful. Have a great day and weekend ahead Marian 🙂

  • I think I need to uncheck a lot of interests that Twitter has been showing me lately.

    Even my trends are occupied with things I don’t even like seeing.

    Thanks for this helpful piece of information.

    – Emenik

    • Lisa says:

      Hi Emenike, yes, that is what I did. It did help. And it’s not easy to know about unless you go exploring on Twitter. That’s why I wrote the post. Thanks for coming by and have a great weekend.

  • Good to know Lisa. Twitter and social media in general seems to censor more and more accounts these days. From flat out shutting down accounts to either removing updates or warning users about the validity of updates – this happened to me on Facebook, when one of my Shares was deemed as not being true – Twitter and all social seems to be changing their algorithms on the regular. You also proved why nothing beats good old fashioned relationship building on Twitter. Friends stay in touch, no matter the update or algo change, because they reach out to you via your blog, email or other social media site if they stop seeing your updates for algo-related updates.

    • Lisa says:

      Thank you Ryan. Yes, it certainly is crazy that they are censoring so much, what happened to our freedom of speech? Another reason our blogs are so important to have today. Our own place with our own rules 🙂 I really don’t understand why they are going so far on all of this censorship but the truth will come out someday I’m sure 🙂 It usually does. Thanks for coming by on this one and I hope you found it useful for your Twitter feed! Have a great day Ryan!

  • >
    Scroll to Top