Marketing

how to make more sales with Twitter

How To Use Twitter Effectively To Make More Sales On X

Do you know how to use Twitter effectively to make more sales online?  Do you have an eCommerce store or looking to start one in the near future? Even many bloggers and content creators have a shopping portal or products on their websites today including affiliate links. Selling on X isn’t about pushing products every […]

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The 80/20 Rule for Law Firm Marketing Budgets: Where To Focus Your Spend

The 80/20 Rule for Law Firm Marketing Budgets: Where To Focus Your Spend

When it comes to marketing your law firm, spending wisely can make or break your growth. The 80/20 rule, also known as the Pareto Principle, helps you identify where to focus your time and money. If you’re managing law firm marketing budgets, understanding this rule can maximize your return on investment. The 80/20 Rule in

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social data analytics

How To Use Social Data Analytics Into Your Marketing Strategy

Trying to stand out on social media gets harder every year. That’s where Social Data Analytics steps in, changing the way you spot trends and track what your audience really wants. It’s key for understanding not just the raw numbers, but also the “why” behind every like, share, and click. If you’re a social media

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branding is key to success

Why Your Branding Is Key to Your Success More Than Ever

Branding is key to your success today online and offline. With the complex world of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known,

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digital marketing strategies for business

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss

Most business owners know they need digital marketing. But fewer stop to ask if their digital marketing is actually working in service of their broader business strategy. A flashy Instagram campaign, a few blog posts, or running paid ads might feel productive, but unless those efforts are mapped to real business outcomes—like revenue, customer retention,

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how to respond to negative comments

Should Businesses Respond to Negative Comments Online? A Practical Guide 

Operating a successful business is often a double-edged sword. The more your company is known, the more opinions it will gather. There will be more customers, conversations, and negative comments.  After all, the bigger the audience, the louder the criticism, or so they say. At least one survey confirms that customers find online reviews and

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digital marketing stress

Managing Your Mental Health As A Digital Marketer

Being a part of the social media world as a digital marketer necessitates being perpetually active, from seeking inspiration in various feeds, interacting with comments, to staying updated with the latest trends. Adding the elements of the relentless news cycle and dealing with internet trolls could potentially lead to complete exhaustion working in digital marketing

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.  Today, it’s an integral part

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real estate podcasting

Real Estate Podcasting: A New Marketing Channel

Podcasting has steadily moved from niche entertainment to a serious marketing channel—and the real estate world is taking notice. With audiences growing more comfortable consuming long-form audio content during their commute, workouts, or downtime, podcasts offer realtors a chance to connect in a more personal, human way. This article explores how podcasting is opening new

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