Marketing

marcom

Ultimate Guide to Marketing Communication: 6 Steps You Need

By / 2 Comments / May 16, 2025

Marketing communication, also referred to as marcom, is the tool (message, media, images, videos, files) that marketers use to communicate with their target audience. It includes various forms, such as traditional advertisement, direct marketing, social marketing, and sponsorships. If you use same content to get the message out it is called integrated marketing communication. The […]

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content strategy for the web

How to Create an Effective Content Strategy for Your Website (9 Easy Steps)

By / 9 Comments / June 7, 2025

An effective content strategy establishes your content production plan from brainstorming sessions and drives you toward your targets. It helps validate your brand authority, build trust with readers and potential buyers, and scale your business. You can harness the trust to realize your aim.  However, you must carefully develop a viable content creation strategy that

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build your brand reputation

Build Brand Reputation To See Results Quicker For Your Business

By / June 7, 2025

What does it mean to build a brand reputation? Every business owner should know which marketing channels can bring him leads and what they require from them: For example, a digital marketing strategy can bring leads effortlessly, and with a certain budget investment. Today business owners can no longer rely on word of mouth. This

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future products

How To Ensure Your Future Products Thrive Competitively

By / 2 Comments / April 29, 2025

How can you ensure your future products thrive? One of the most difficult things about having a business in a competitive industry is having to constantly upgrade and improve your products to meet new standards and trends. Products can’t thrive unless they’re put through a lot of trial and error. Hence, it is why it’s

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The Ultimate Daily Social Media Tasks Checklist for Your Business

The Ultimate Daily Social Media Tasks Checklist for Your Business

By / 2 Comments / June 23, 2025

Managing a brand’s social media accounts isn’t a walk in the park. Having a daily social media tasks checklist makes it easier. You have to be more intentional by focusing on the activities that drive the needed results. There are many things to do, from creating new content to monitoring brand mentions, collaborating with influencers,

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Missinglettr vs Agorapulse vs Buffer

Best Social Media Automation Tools: Missinglettr vs Agorapulse vs Buffer

By / 4 Comments / June 10, 2025

If you have social media marketing needs, you must have thought of how to make life easy through automation. If you have, then it’s certain you know one or all of these best social media automation tools – Missinglettr, Agorapulse, Buffer. They are amongst the best social media marketing apps that automate marketing and generate

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introduce your small business with public relations

How To Introduce Your Small Business To The Market

By / 2 Comments / May 7, 2025

Starting a small business requires a significant investment of time and energy. It’s frustrating to see all that effort go unnoticed when your brand doesn’t gain the attention it deserves. If you want your business to stand out, it’s essential to know how to introduce it to the market effectively. Getting your products and services

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managing your outsourced marketing team

How to Perfectly Manage Your Outsourced Marketing Team in 2025

By / 4 Comments / May 16, 2025

Having an outsourced marketing team can help you grow your small marketing business, especially with outsourced digital marketing. Outsourcing your business’ marketing campaign helps you reduce costs and takes a lot off your plate. You can focus on other aspects of your business while digital marketing experts generate your leads and improve your brand awareness

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