Why Digital Marketing is Crucial for Every Business

Crucial Digital Marketing Today

Today digital marketing is crucial to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious.

However, it was the beginning of a massive change in how advertising is seen and done.

digital marketing is crucial

 

Today, it’s an integral part of running a business. Every single major brand has a digital strategy, and so any brand that wants to be successful needs one. Since the barrier to entry for digital marketing is relatively low, as it’s an inexpensive marketing strategy and widely accessible. Hence, most companies are employing some kind of digital strategy.

There is a lot of competition for your target audience’s attention, meaning it’s not enough to just have a website and a minimal social media presence.

Here is a list of reasons why digital marketing is necessary for every single business, regardless of size or niche.

There is a lot of competition for your target audience’s attention, meaning it’s not enough to just have a website and a minimal social media presence. #digitalmarketing Click To Tweet

Why Digital Marketing is Crucial – Gives You Better Reach!

The point of an advertising campaign is to speak to your target audience. Therefore, the beauty of digital marketing is that it reaches people where they already spend their time. Instead of asking them to make an effort to see your ad, you just conveniently appear where they already are.

In today’s connected world, they are most likely on social media.

The average internet user has at least seven social media accounts, and 98% of people have at least one social media account. The amount of time people spend using social media is also increasing, and over half of Facebook and Instagram users are online every single day.

average social media user

Social media is also where roughly one-third of users spend time interacting with branded content. All these statistics basically say that social media is a critical battleground for businesses. If you aren’t spending time speaking to your audience on those platforms, you’re missing out.

Here is an example of Inspire To Thrive’s recent Twitter ad campaign. You can see the cost is pretty low for clicks. There was a time a while back when you needed thousands of dollars to advertise on Twitter.  However, that is no longer the case!

twitter ad campaign

Social media is also where roughly one-third of users spend time interacting with branded content. #socialmedia Click To Tweet

Gets Results for Your Business with Digital Marketing

Traditional marketing, or outbound marketing, just doesn’t have the same effect on consumers that it used to have. Generally, outbound marketing is inconvenient, overly aggressive, and the message tends to get lost. It gets lost because there are more distractions your audience needs to ignore.

If you haven’t yet, it’s time to switch your efforts over to digital marketing, or inbound marketing, because it has a much higher success rate than traditional efforts do. You can use Google Adwords, Facebook ads, Twitter ads, Instagram ads just to name a few of the big ones.

If you aren’t a marketer but recognize the need for digital marketing, you can outsource the work to an agency like Angelfish Marketing to guarantee the results you want. Instead of spending time learning and trying to build campaigns and strategies yourself, you can turn to those with experience. They can help bring your business into the digital age in terms of advertising.

Traditional marketing, or outbound marketing, just doesn’t have the same effect on consumers that it used to have. #marketing Click To Tweet

Gives Direction for Your Business

While you’re building your digital strategy, you will need to complete a few steps. These steps include:  learning what you need to do to build your strategy if you don’t already know, as well as create a plan of action, put it into place, and then measure the success.

A positive side effect from your strategy building is that you will uncover a clear direction your business should take, as well as what goals you will need to hit along the way. Without these goals, it becomes difficult to know what your campaigns will revolve around.

Not only that, but you will save time working on your business once your digital marketing is doing it’s job for you.

social mentions

Are you using digital marketing today for your business? I’d love to know more about it in the comments below!

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi there, thanks for posting such an informative post. I think digital marketting is very important for an online business to grow. Your website will perform a lot better with better SEO. Thanks again. Loved reading your post.

    • Hi Roman, you are most welcome. SEO certainly does help but it changes very often and one has to keep up on it or outsource the major task of it. I do both here. Have a nice weekend!

  • Hi Lisa. This is a brilliant post. Digital marketing is indeed the need of the hour and can’t stress enough all the benefits that it offers.

    To begin with, digital form of marketing is much more targeted than any of its counterparts. In addition, digital marketing campaigns drive better results and are easier to execute.

    The reason being, like you mentioned contrary to the traditional marketing methods, you don’t have to be spammy and intrusive in your pursuits for fresh customers.

    The beauty of it all is that it can be done on a budget. You only need to pay for the ad campaigns you run on these platforms. But, then again the ad campaigns are totally worth each penny you shell out because the ease it involved in tracking crucial metrics of the campaign is unrivalled.

    Another thing that definitely should find its mention here is ‘Retargeting Ads.’ Most of the visitors just won’t make a purchase the first time they land on your website.

    In some cases, they might even abandon their shopping cart. Retargeting ads reminds and reinvites such people to your website. You can employ cookie data for re-running ads of the shopping items the visitor viewed.

    • Hi Hitesh, welcome to Inspire To Thrive 🙂 Thank you. So true that digital marketing is more targeted in most cases. (The only other I can think of is direct mail to a particular list.) Most of the digital marketing does cost less unless you do multiple streams of them.
      Very true about re-targeting, thank you for that addition. I appreciate your coming by and have a great day Hitesh.

  • Hi Lisa,
    Digital marketing is now making much sense than ever. Like you said…it as low barrier of entry but the competition is high.

    No business that want to succeed will ignore digital marketing, infact, it as become an essential part of any business.

    Cheers,
    Folajomi

    • Hi Rolajomi, That’s interesting if you think about it, easy to enter but high competition. One has to pay attention and participate in some digital marketing to increase their business and let peope know they are still around or if they are new a great way to obtain new customers. Thanks for coming by and have a great rest of the day there!

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