Top SEO Tips For Ecommerce Websites You Can Use Today

Top SEO Tips for Ecommerce Websites

If your business sells products online, then your website needs to be found easily by prospects and customers. This means that your site needs to appear in the first few positions of Google’s search engine results pages (SERPs).

It would be a disaster for your business is you had the best products and a great website, but can’t reach your audience.

top SEO tips for ecommerce websites

This is where SEO comes in to help you. It will help you to rank higher in the SERPs and make your website more visible to your target audience. The more traffic you can send your way, the more chance you have of making conversions.

This guide will help you to optimize your e-commerce website for SEO and boost your sales.

This is where SEO comes in to help you. It will help you to rank higher in the SERPs and make your website more visible to your target audience. #SEOtips Click To Tweet

Set Up Efficient Keywords

Finding the correct keywords is the key to get your e-commerce website to rank is one of the top SEO tips. Take the time to do some in-depth keyword research. Then, use this research to choose the keywords that best suit your activity.

Long-tail keywords are the most effective at helping you to rank highly on specific niches were your competitors aren’t already ranking well. Keywords like this can help you to attract the right kind of traffic that you’re looking for. Hence, this type of traffic can increase your conversion rate.

Remember that people are quite specific in their searches, and will type conversational queries into search engines when they’re looking for something. Think of your keywords in terms of the search intent of the user to get them right. You can check out these mostly FREE Seo tools by Bloggers Passion for your keyword research.

Long-tail keywords are the most effective at helping you to rank highly on specific niches were your competitors aren’t already ranking well. #InspireToThrive Click To Tweet

Use Strategic Keywords In Anchor Text

Anchor text can be used as a great solution to boosting your SEO. Your website is probably already very full of links that point to your pages. To maximize the potential of these links, you need to optimize your anchor text.

You can make your links look natural, with anchor text like “here”, but you should also use strategic keywords that you want to rank for. You must not use the same keywords for all of your anchor texts, or you risk being penalized by Google.

Including important keyword links in your product descriptions can also help to lead visitors to similar product pages that you would like to push.

Avoid Duplicate Content

Duplicate content can be a serious enemy of the e-commerce website. Specifically, this issue can be particularly tough for e-commerce websites as they are writing a lot of product descriptions. These descriptions are often provider by a seller, who distributes their products to a lot of different websites.

The result of this is that e-commerce websites often display product descriptions that appear on several different websites.

duplicate content

Filter and category options can also lead to problems with duplicate content, as the filters create different URLs that have the same content. If you’re struggling to fix these issues, it can be worth seeking expert help from someone like https://unravelseo.com/seo/ecommerce/

Duplicate content can be a serious enemy of the e-commerce website. #SEOtips #ecommerce Click To Tweet

Write Compelling Product Descriptions

You know you have to write compelling headlines, but catchy product descriptions can have just as much impact on your conversion rate. This is another reason why you should stay away from using product descriptions provided by the manufacturer.

Keep your product descriptions unique and appealing with plenty of relevant keywords to make them more attractive to site visitors and to Google. This is a really important top SEO tip for all ecommerce websites today.

You know you have to write compelling headlines, but catchy product descriptions can have just as much impact on your conversion rate. #onlinebusiness Click To Tweet

Optimize Your Product Images

E-commerce sites rely on images. Images are a factor that triggers sales. Your images should be of high quality, compelling, and unique. Use images that show the product from lots of different angles, to recreate the in-store experience of picking up and turning over a product to look at it in detail.

Having great images isn’t enough on its own to help your website, especially if you want search bots to find those images. Images, when used correctly, have great SEO potential, as Google Image searches can send back a lot of traffic to your website.

Make sure that every image on your site has a suitable ALT tag. The ALT tag is the description where you can add valuable and unique keywords that appeal to search engines.

Optimize Your URL For Search Engines Crawl

URLs are a lot more important for your SEO than you might think that they are. Optimizing your URLs can help search engine bots to find and crawl your website and tell them what it is about. Proper URL structure also eases your website indexation.

As an added bonus, efficient URLs can tell your site visitors what your page is going to be about, which improves their experience. A good user experience keeps your audience on the website longer and gives you more chances to convert them into customers.

You can see my example below for my review of Agorapulse, a social media management tool that I absolutely LOVE. 🙂

url title for seo tips

Remember that you shouldn’t only think of SEO for search engines, but should also think of it in terms of improving your user experience.

As an added bonus, efficient URLs can tell your site visitors what your page is going to be about, which improves their experience. #InspireToThrive Click To Tweet

Watch if Traffic Is Converting Into Sales

Growing the amount of traffic that reaches your site is one thing, but converting those visits into sales is quite another. You need to check that your regular visitors are turning into paid customers. Google Analytics is a good way to analyze your traffic and spot any areas where you could make improvements.

You can then determine where your traffic is coming from, the devices used to generate it, the customer personas most likely to convert, and the conversions that you have generated through SEO.

Improve Usability in Your Top Seo Tips

Make your site navigation simple and easy. The worst mistake would be to offer a navigation path that isn’t clear. You should remember to link to your product pages from your home page and to offer relevant landing pages.

In fact, this is great for site users, as it makes it easy to navigate around your site. However it also helps bots to crawl your website to find all your pages.

You should remember to link to your product pages from your home page and to offer relevant landing pages. #ecommercewebsites Click To Tweet

Avoid Broken Links

Next, you should aim to offer the best experience possible for any visitors to your site. Clicking on a page and ending up on an error 404 page because the link doesn’t work is not the result that any visitor wants or is expecting.

top seo tips on 404 pages

Having broken links is a terrible idea, as it’s off-putting for users and search engine bots. To catch broken links, run regular crawls to detect any 404 issues, and redirect or relink any that you find.

Here on Inspire to Thrive we use a plugin called the Broken Link Checker. It’s a wonderful way to keep ahead of your broken links.

Having broken links is a terrible idea, as it’s off-putting for users and search engine bots. #inspiretothrive Click To Tweet

Fresh Content for Your Top Seo Tips

Google loves websites that have fresh content. You can no longer build a website and forget about it. You must continually make updates and keep your content fresh.

Thus having a blog on the website helps you with this! You can add news and updates about your products and services. Providing useful information to help consumers make decisions are very helpful.

In reality, who wants to read news about something that was relevant 2 or more years ago? In some industries even 2 months ago can be old content.

Who wants to read news about something that was relevant 2 or more years ago? #SEOtips Click To Tweet

Your Turn on Top SEO Tips for Ecommerce Websites

What other SEO tips would you add to this list? I’d love to know more in the comments below.

Additionally, do let me know if you have questions about any of these above SEO tips for your eCommerce website!

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa,
    my one tip for e-commerce SEO is that if you have your own products and intend to submit them to Amazon, you publish them first on your site and then wait a few months for Google to index them properly. Otherwise, Amazon listing will overtake yours in the SERPS, which will mean yours get put in the supplemental index as duplicate content.

    • Hi Nikola, Thank you for that great tip! That’s the first tip I’m hearing this one 🙂 Good to know if I publish another eBook. I’m sure this tip will be super helpful for others. Have a wonderful day Nikola!

  • Really awesome post
    You have shared a lot of information related seo
    It’s so much Helpful post
    Thanks so much for sharing and share some more content in future

    • Hi Austin, welcome to Inspire To Thrive. Which of the tips did you find the most useful? Thanks for coming by and have a great day ahead..

  • Lisa these are top notch SEO tips. Keep creating helpful, current content to SEO-out your ecommerce campaign. Google and readers are interested by fresh, relevant content. Serve it up. Place better on Google and make inroads with readers and customers who crave the latest, greatest post.

    Ryan

    • Thank you Ryan. Yes, writing for readers and customers is of upmost importance. The rest will fall into place with Google when you update properly. Thanks for coming by and have a great weekend!

  • ? Lisa, I am glad that you brought up the topic of checking for broken links; we all end up with them once in a while.

    And, thank you for an eye-opening article that is based on SEO tips.

    • Hi Renard, thank you. Yes, broken links can easily happen especially in the blogging world. Many bloggers quit in the first year of blogging leaving many broken links on other websites. I find them the most often here. You are welcome and have a great weekend Renard.

  • Hello Lisa,

    You nailed it. These are some of the best and proven SEO tips to grow a E-commerce website. Broken links are a big issue and many webmasters ignore it but these broken links can hurt your rankings. Content is always a king and plays a great role in user engagement. Thanks for bringing up these beautiful and helpful tips.

    Have a Great Day 🙂

    Vishwajeet Kumar

    • Thank you Vishwajeet. Excellent point, many don’t even know how to check if they have broken links. I find also many do not update their websites often enough. It is one of the last things they tend to do. Thanks for coming by and your input. I do hope you have a great day and a fantastic weekend coming up.

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