If your business sells products online, your website needs to be easy for prospects and customers to find. This means your site needs to appear in the top few positions on Google’s search engine results pages (SERPs). You will need these top 10 SEO tips to help new and older websites rank higher.
It would be a disaster for your business if you had the best products and a great website, but couldn’t reach your audience.
This is where SEO comes in to help you. It will help you to rank higher in the SERPs and make your website more visible to your target audience.
The more traffic you can send your way, the greater your chance of making conversions.
Table of Contents
Top 10 SEO Tips Guide Will Help To Optimize Your E-commerce Website for SEO and Boost Sales
1. Set Up Efficient Keywords
Finding the correct keywords is the key to getting your e-commerce website to rank and is one of the top SEO tips. Take the time to do some in-depth keyword research. Then, use this research to choose the keywords that best suit your activity.
Long-tail keywords are the most effective at helping you to rank highly in specific niches where your competitors aren’t already ranking well. Keywords like this can help you to attract the right kind of traffic that you’re looking for.
Hence, this type of traffic can increase your conversion rate.
Remember that people are specific in their searches, and will type conversational queries into search engines when they’re looking for something. Think of your keywords in terms of the user’s search intent to get them right.
You can check out these mostly FREE Seo tools on Bloggers Passion for your keyword research.
2. Use Strategic Keywords In Anchor Text
Anchor text can be a great way to boost your SEO. Your website is probably already very full of links that point to your pages. To maximize the potential of these links, you need to optimize your anchor text.
You can make your links look natural, with anchor text like “here”, but you should also use strategic keywords that you want to rank for. You must not use the same keywords for all of your anchor texts, or you risk being penalized by Google.
Including important keyword links in your product descriptions can also help lead visitors to similar product pages you would like to promote.
3. Top SEO Tips Include Avoiding Duplicate Content
Duplicate content can be a serious enemy of the e-commerce website. Specifically, this issue can be particularly tough for e-commerce websites, as they write many product descriptions. These descriptions are often provided by a seller who distributes their products across many different websites.
As a result, e-commerce websites often display product descriptions that appear on multiple websites.
Filter and category options can also lead to problems with duplicate content, as the filters create different URLs that have the same content. If you’re struggling to fix these issues, it can be worth seeking expert help from someone like Unravel Seo.
4. Write Compelling Product Descriptions
You know you have to write compelling headlines, but catchy product descriptions can have just as much impact on your conversion rate. This is another reason to avoid using the manufacturer’s product descriptions.
Keep your product descriptions unique and appealing with plenty of relevant keywords to make them more attractive to site visitors and Google. This is a really important top SEO tip for all eCommerce websites today.
5. Top Seo Tips Include Optimizing Your Product Images
E-commerce sites rely on images. Images are a factor that triggers sales. Your images should be of high quality, compelling, and unique.
Use images that show the product from lots of different angles to recreate the in-store experience of picking up and turning over a product to look at it in detail.
Having great images isn’t enough on its own to help your website, especially if you want search bots to find those images. Images, when used correctly, have great SEO potential, as Google Image searches can send back a lot of traffic to your website.
Make sure that every image on your site has a suitable ALT tag. The ALT tag is the description where you can add valuable and unique keywords that appeal to search engines.
6. Optimize Your URL For Search Engines to Crawl
URLs are a lot more important for your SEO than you might think that they are. Optimizing your URLs can help search engine bots find and crawl your website and tell them what it is about. Proper URL structure also eases your website indexation.
As a bonus, efficient URLs can tell your site and its visitors what your page will be about, improving their experience.
A good user experience keeps your audience on the website longer and gives you more chances to convert them into customers.
You can see my example below for my review of Agorapulse, a social media management tool that I LOVE. 🙂
Remember that you shouldn’t think of SEO only in terms of search engines, but also in terms of improving your user experience.
7. Watch If Traffic Is Converting Into Sales
Growing the amount of traffic that reaches your site is one thing, but converting those visits into sales is quite another. You need to check whether your regular visitors are becoming paid customers.
Google Analytics is a good way to analyze your traffic and identify areas where you could improve.
You can then determine where your traffic is coming from, the devices used to generate it, the customer personas most likely to convert, and the conversions that you have generated through SEO.
8. Improve Usability in Your Top Seo Tips
Make your site navigation simple and easy. The worst mistake would be to offer a navigation path that isn’t clear. You should remember to link to your product pages from your home page and to offer relevant landing pages.
This is great for site users, as it makes it easy to navigate around your site. However, it also helps bots to crawl your website to find all your pages.
9. Avoid Broken Links
Next, you should aim to provide the best possible experience for visitors to your site. Clicking on a page and ending up on a 404 error page because the link doesn’t work is not the result any visitor wants or expects.
Having broken links is a terrible idea, as it’s off-putting for users and search engine bots. To catch broken links, run regular crawls to detect 404 errors, and redirect or relink any you find.
Here at Inspire to Thrive, we use a plugin called Link Whisper. It’s a wonderful way to stay ahead of broken links and find your internal links more quickly.
10. Fresh Content for Your Top Seo Tips
Google loves websites that have fresh content. You can no longer build a website and forget about it. You must continually make updates and keep your content fresh.
Thus, having a blog on the website helps you with this! You can add news and updates about your products and services. Providing useful information to help consumers make decisions is very helpful.
In reality, who wants to read news about something relevant 2 or more years ago? In some industries, even 2 months ago can be old content.
Your Turn on Top 10 SEO Tips for E-commerce Websites
What other SEO tips would you add to this list? I’d love to know more in the comments below.
Additionally, do let me know if you have any questions about the top 10 SEO tips above for your eCommerce website.
Want to learn more about how to increase sales for your e-commerce site? Read more from this contributor post by Erik: https://inspiretothrive.com/how-to-increase-your-ecommerce-tips/
FAQs
Search engine optimization helps your website be found when people search online.
Keywords are the words people use in search engines; they can be one to four words.
It is text highlighted on a website that leads to another page on that website or to another website altogether.
Content that is identical to another’s content. It can happen on your own site if you are not careful.
These are the words chosen to explain what a product does, and what problem it solves. And how it is used.
Each image must show what the product does, be crisp, and include alt text so anyone can read it online, even if they are blind. It also helps the search engine understand what the product image is.
By keeping it short and using relevant keywords.
You should be able to see it in your analytics online.
It is the navigation of your website – making it easier for users to find what they are looking for quickly.
These links no longer work and do not redirect users to another website.
Content that is updated regularly and remains relevant to users who are searching for answers.
This plugin will save you a lot of time with internal and external links for your blog or website.
Use CODE INSPIRE to save $15 off your order today.
Disclosure: This Inspire To Thrive blog post may contain affiliate links. I may earn a commission from qualifying purchases at no extra cost to you. Some sections were drafted with AI tools and carefully reviewed/edited by me.
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Hi Lisa,
my one tip for e-commerce SEO is that if you have your own products and intend to submit them to Amazon, you publish them first on your site and then wait a few months for Google to index them properly. Otherwise, Amazon listing will overtake yours in the SERPS, which will mean yours get put in the supplemental index as duplicate content.
Hi Nikola, Thank you for that great tip! That’s the first tip I’m hearing this one. Good to know if I publish another eBook. I’m sure this tip will be super helpful for others. Have a wonderful day Nikola!
Really awesome post
You have shared a lot of information related seo
It’s so much Helpful post
Thanks so much for sharing and share some more content in future
Hi Austin, welcome to Inspire To Thrive. Which of the tips did you find the most useful? Thanks for coming by and have a great day ahead..
Lisa these are top notch SEO tips. Keep creating helpful, current content to SEO-out your ecommerce campaign. Google and readers are interested by fresh, relevant content. Serve it up. Place better on Google and make inroads with readers and customers who crave the latest, greatest post.
Ryan
Thank you Ryan. Yes, writing for readers and customers is of upmost importance. The rest will fall into place with Google when you update properly. Thanks for coming by and have a great weekend!
? Lisa, I am glad that you brought up the topic of checking for broken links; we all end up with them once in a while.
And, thank you for an eye-opening article that is based on SEO tips.
Hi Renard, thank you. Yes, broken links can easily happen especially in the blogging world. Many bloggers quit in the first year of blogging leaving many broken links on other websites. I find them the most often here. You are welcome and have a great weekend Renard.
Hello Lisa,
You nailed it. These are some of the best and proven SEO tips to grow a E-commerce website. Broken links are a big issue and many webmasters ignore it but these broken links can hurt your rankings. Content is always a king and plays a great role in user engagement. Thanks for bringing up these beautiful and helpful tips.
Have a Great Day.
Vishwajeet Kumar
Thank you Vishwajeet. Excellent point, many don’t even know how to check if they have broken links. I find also many do not update their websites often enough. It is one of the last things they tend to do. Thanks for coming by and your input. I do hope you have a great day and a fantastic weekend coming up.