Local SEO: How to Do It and Why It’s An Important Strategy

A small or medium-sized enterprise that fails to apply local SEO services or strategies will likely lag in ranking more than 50% of all online searches.

According to Google, 46% of searches are from people looking for local information. Of those, 88% either call or visit within 24 hours.

Paying attention to local SEO will bring more customers to the business and help you stand out from competitors. Since implementing local SEO can be costly, getting an ITIN application approved and securing the loan seems the best.

Local SEO how to do it

This article examines the best local SEO strategies to employ that cement your place above local rivals.

According to Google, 46% of searches are from people looking for local information. #localSEO Click To Tweet

What is Local SEO?

Local SEO means giving results that apply to a searcher based on their present location. It’s an integrated marketing approach for local enterprises.

searching online

In short, a customer uses a local keyword phrase in their search and receives specific suggestions. That’s why a person searching for a coffee shop in Dallas will not receive a recommendation for a café in New York.

Why You Should Consider Applying Local SEO

According to research, more than 80% of consumers walked for around 20 minutes or less to get their daily essentials. Some consumers use Bing or other search engines. These tactics will help you with those search engines as well.

This proves the importance of making your business known in the physical location since a customer will directly come to your business thanks to the optimized digital footprint.

Here are some of the ways local SEO benefits your organization:

  • Increases traffic to your business
  • Reduces advertising costs
  • You get more customers
  • An increase in positive local reviews
  • More customer referrals from positive citations and business reputation
  • Improves location and map visibility

map visibility

SEO Local Ideas to Apply To Boost Your Small Business

Naturally, local SEO is more challenging compared to organic SEO. That’s because local SEO aims at ranking in a precise key phrase, for instance, “dental office in Maryland” or “coffee shop near me.”

Your business benefits by targeted traffic to your site when you get your business to appear at the top of every local search.

Here are five tips to help your small business win in local SEO:

Your business benefits by targeted traffic to your site when you get your business to appear at the top of every local search. #SEO Click To Tweet

1. Ensure your website is mobile-friendly

Your website should be mobile phone friendly to cater to 82% of local searches made through mobile devices.

Go for a responsive website theme to ensure the content is easily readable on smaller screens. In addition, you will have a reduced bounce rate for your site.

local SEO services

2. Have a Google My Business account and update it

Optimizing your Google listing means you’re likely to rank higher in Google Maps. Don’t leave out minor details like including Inc., Co, or LLC.

That information will appear in Google local search results. Besides having a GMB, do not lie about your location.

That information will appear in Google local search results. #GMB Click To Tweet

3. Get positive reviews

The quality and quantity of reviews are paramount.

Get happy customers to leave positive and detailed reviews since they are crucial for your page. Don’t be afraid to ask for these reviews from your clients. Many will be glad to help you!

4. Create local content

Nothing beats writing local content that speaks directly to a person in their locality. Create content about local news or events. This type of content will grow your local SEO efforts.

If your small business thinks of opening up in various regions, open different websites for each operations area.

Create content about local news or events. #LocalSEO Click To Tweet

5. Optimize your presence on voice search

Voice search is overgrowing. To tap into this lucrative section of local SEO, learn how people ask local questions, not just how they type.

Customers mainly use long-tail keywords for voice search, using sentence starters like who, what, and where.

local SEO services

Financing Your Local SEO Campaign

1. Bootstrapping

It means financing the local SEO strategies using personal funds–a brilliant plan if you don’t want to make monthly repayments or give out parts of your business in equity.

2. Family and Friends

Looking for financial help from family and friends is a better option compared to getting short-term credit.

There are no penalties for defaulting, you likely won’t pay interest, and you can negotiate longer repayment terms.

3. Bank loan

Although banks can advance you a bigger loan than the previous two, getting approved is a challenge.

You need to have a good credit history, and the bank will analyze your income to gauge your repayment ability.

4. ITIN loan

The facility is ideal for persons with no social security number but has an ITIN card (individual tax identification number).

To complete the ITIN application, register the organization as a doing business (DBA) and open a company bank account.

5. Investors

Angel investors or venture capitalists are wealthy private investors who fund businesses.

They will typically give financial assistance to companies that have high growth potential in exchange for equity.

Local SEO Services

If you want to hire out a professional to do your local SEO for you, be sure they are able to provide local SEO services for your website.

They will need to be trained in local SEO vs. overall SEO. For example, there is a new change for local restaurants on search. Price ranges will be included on the maps.

How will you make changes for this new update?

Wrapping it up

Whether you are a medic, plumber, or restaurant owner, you cannot ignore local SEO. Some of the best local SEO tactics include making your website mobile-friendly, creating local content, and optimizing your Google listing.

Visit the link in the introduction section for tips on filling an ITIN application that will help secure financing for your local SEO strategy.

Are you using any local tactics for your local business search engine optimization?  I’d love to know more in the comments below and if you are using local SEO services for your business.

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

  • Hi Lisa, Fantastic post and it leaves many local business owners a real tangible list on things they can do right now to help increase their website traffic, locally. I own a local website myself, ( North Bay Hockey Programs) sometimes during the hockey season I’ll rent ice and sell spots to parents to help develop their kids into better hockey players. I actually make really great money doing it, but not once have I considered doing any type of local SEO for my site. I have bookmarked your post and will return once I plan time in the schedule to reevaluate my website.

    • Thank you, Brian. I think a Google business profile for your local hockey program would work very well. It does take time to grow but by posting often on it you should see results rather quickly. I can’t wait to hear how it goes once you implement it, Brian. Thanks for your input and have a great day!

  • Hi Lisa,

    I think local SEO makes a lot of sense for small business owners. Getting the right audience and customers who can actually impact your business in a positive way boosts their productivity for sure. Great to know the tips in this ‘how-to’ guide.

    • Hi Praveen, thank you. Yes, it really does make sense if they are a local business. It works great too for those who change hours often and when they are open or not. These would show up when someone searches for their company online. Thanks for coming by and have a great day Praveen.

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