marketing

a coheisve brand voice

4 Telltale Signs That You Need a More Cohesive Brand Voice

What is a brand voice? It is how your brand speaks to consumers through its values and persona.  It takes a village to run a brand and grow it successfully. As the old saying goes, one person can’t be in two places (let alone 10 places) at once. When you’re managing multiple channels of communication, …

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how to attract new customers

Attract New Customers With These 6 Creative Easy Ways

Companies are always looking for new ways to attract new customers, from mailing lists to exhibitions. The more customers you can reach, the more profit you can make. It’s pretty simple and necessary. Even Amazon has learned how to attract new customers! Some of your regular customers may retire or go out of business. You’ll …

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4 Small Business 2021 Marketing Trends to Watch

2021 Marketing trends have changed as many people are bombarded with ads today. Experts have estimated that the average person is exposed to between 6,000 and 10,000 advertisements per day. How can your small business stand out when every potential customer is being bombarded with marketing messages? It turns out there might be some clues …

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average social media user

Why Digital Marketing is Crucial for Every Business

Crucial Digital Marketing Today Today digital marketing is crucial to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.   Today, …

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offline marketing

Offline Marketing: Is It Still Viable Marketing Strategy in 2022?

Many offline marketing strategies had become impractical due to the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also became too risky.  Online marketing is clearly safer on the whole – people can still visit …

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happy customers

Why Business and Marketing Go Hand-in-Hand Together

Business and Marketing Go Hand-in-Hand And, it’s even better when others help with marketing for you.  I’m having a lucky streak lately (or maybe as some of my friends remind me, really, all my hard work is paying off!) and what a pleasure to get a little Socially Awesome feature here, and a little Podcast …

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