Digital marketing trends have changed as many people are bombarded with ads everywhere today. Experts have estimated that the average person is exposed to between 6,000 and 10,000 advertisements per day.
How can your small business stand out when every potential customer is being bombarded with marketing messages? It turns out there might be some clues hiding in all that noise.
From vanity phone numbers on the sides of company trucks to highly targeted automated social media advertisements, there are a variety of marketing routes you can take to grow your business.
However, much like how your customers must sort through advertisements to find the best service or product, you too must review your options and figure out the best approach. Therefore, every niche is different and so is the marketing for them.
Here are six 2024 digital marketing trends you should watch to help plan your strategy.
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The Newest Digital Marketing Trends Use AI
AI is revolutionizing marketing today, emerging as the ultimate trend. Businesses are leveraging AI to boost engagement, personalize content, and drive conversions.
With AI-powered tools, marketers can analyze data, predict trends, and automate processes with unparalleled precision. The dynamic landscape of AI marketing is reshaping strategies and delivering impactful results.
From chatbots to predictive analytics and content creation, AI is redefining how brands connect with their audiences, making it the must-have tool for any modern marketer.
1. Building Brand Awareness
Teaching customers about who you are and what you do has probably been part of your business marketing plan from the start.
After all, that’s why you have a great logo. As well as a catchy name, and an easy-to-remember phone number.
Building brand awareness is likely to be a primary goal of marketing plans for the foreseeable future. But recent trends have emphasized doing so through social media.
Websites like Instagram, YouTube, or Minds allow you to interact with customers directly and build a loyal following.
2. Advertising On Social Media
As you might have seen on your own personal social media feed, many businesses take the next step by advertising through those same marketing channels.
While three out of four people may say they don’t like the number of ads they see on social media, many marketing professionals say the results support the amount of money spent on such advertising.
It can be hard to beat the level of targeted marketing social media websites provide. Now, be sure you know how to use the ads on the platforms. If not, you may spend way more money than you intend.
What worked yesterday on social media networks may not work today. It is a constantly changing environment with digital marketing trends in 2024.
I’ve found Twitter ads to be effective in the past month for Inspire To Thrive.
You may need to hire out for this digital marketing task, especially for Facebook ad as it gets more complicated each passing year.
3. Using Native Ads: Older Marketing Trends
Native ads do not look like ads but rather they blend in with the content on various websites throughout the internet. They can be related to content on some sites or appear near the content.
However, these types of ads are easier to manage and may cost less to run over time. Monitor your results with Google Analytics.
For any type of 2024 digital marketing trends that you use be sure to monitor the results. There is no sense in continuously spending money if the ads or systems are not working.
4. Emphasizing Digitization With Marketing Trends
Recent years have revealed just how important it is for small businesses to have a strong digital presence. Going digital can mean a variety of things for your organization.
It could involve an informative website that drives interest, a stout e-commerce platform to sell products directly, or the ability to respond to customer calls and messages no matter where you are.
Having a blog on your business website will help with this too. You can provide valuable information and having your website updated will help your SEO.
A smooth transition to the digital world will be crucial for many businesses moving forward.
The important thing to remember is that there isn’t a single cure-all solution for your marketing strategy. It often takes a varied approach to build awareness and stand out from the crowd.
Lastly, keep up with the above marketing trends to help your business stay relevant and grow. Marketing changes a lot from month to month and staying on top of marketing trends is a must.
5. Voice SEO
Voice SEO is rapidly emerging as a key digital marketing trend. With the growing popularity of voice search devices like smart speakers and virtual assistants, optimizing content for voice queries is becoming essential for businesses looking to enhance their online visibility and reach a wider audience.
By focusing on conversational keywords and natural language, businesses can improve their chances of appearing in voice search results.
Incorporating voice SEO strategies into your digital marketing efforts can help you stay ahead of the curve and connect with customers in a more direct and engaging way.
6. Short Videos
Short videos are currently dominating digital marketing trends. They grab attention fast and keep viewers engaged.
With shrinking attention spans, users prefer quick, visually appealing content over lengthy videos or articles.
Social media platforms like TikTok and Instagram Stories have popularized this trend, leading to increased brand engagement and awareness. Marketers are adapting by creating concise, impactful videos that resonate with their target audience.
These short clips can convey a brand’s message effectively in a matter of seconds, making them a key tool in today’s digital marketing landscape.
Over To You: 2024 Marketing Trends
As digital marketing trends continue to evolve, it is crucial for you to remain agile and adaptable.
By being proactive and flexible in your approach, you can leverage emerging marketing opportunities and navigate challenges with resilience, ensuring long-term success.
What are you doing for your small business marketing in 2024? Have you tried something different this year than previous years?
I’d love to know more in the comments section below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hello Lisa,
Awesome post as always. Marketing strategies are changing rapidly. To compete with it we need to utilize new strategies. Social media is still a vast platform for marketing. Native ads are also growing rapidly and advertisers now have more focus on them.
Regards,
Vishwajeet Kumar
Thank you Vishwajeet. Yes, marketing strategies are changing rapidly today. I’m looking into native ads here and trying to figure which are the best for me. Thanks for coming by and have a great day Vishwajeet.