What does it take to have a successful social media marketing campaign for a business?
Social media seems to be everywhere. Therefore, it makes social media a fertile ground for brands looking to market online.
However, social media marketing takes many forms.
Now, it is fast becoming one of the most popular and effective ways of ‘spreading the word’.
Here are 4 tips for a successful social media marketing campaign.
Table of Contents
1. Keep Communicative for Social Media Marketing Campaigns
Communication is a must when running a successful campaign. There are two main strands of communication to keep on top of:
Communication with Influencers, Stakeholders, and Content Creators
Your campaign will rely upon keeping in communication with everybody involved.
Social media moves fast. You need to be ready to make swift changes in order to achieve your marketing goals. This means keeping in contact with everybody that can help you make changes quickly.
Business owners often think they can hand everything over to someone.
But in reality, they must communicate regularly with their social media marketer. Depending on what type of business, it could be weekly or monthly.
Your campaign will rely upon keeping in communication with everybody involved. #socialmediamarketing Share on XCommunication With Audience Members
One of the defining features of social media is the reciprocal nature of communication. Unlike traditional campaigns, social media campaigns demand a dialogue between subject and author.
As a matter of fact, engagement is a key component. Engagement is needed for a successful social media campaign today.
Without it, your social media posts cannot go viral.
Unlike traditional campaigns, social media campaigns demand a dialogue between subject and author. #socialmediacampaign Share on X2. Multi-Platform Market for Social Media Marketing Campaigns
Do not just focus on one social media platform. Spreading your campaign widely over multiple platforms can help you reach a more diverse audience.
Hence, this will aid you in identifying new markets for future campaigning.
Remember to link all of your marketing materials on social media together for the best results.
3. Centralize Your Administration
Running a social media marketing campaign can be a huge headache. There are all sorts of tasks to get on with, and if they do not all get done on time then your campaign might crumble like a house of cards in a stiff breeze.
Multitasking is a huge part of running a campaign, but you can save yourself a great deal of hassle by centralizing all your administrative tasks.
Communicating with influencers, scheduling posts, creating content, and delegating tasks should all be done in one place.
Now, there is some wonderful software on the market that can help administer your campaign far easier: greenfly.com is a media-sharing app that can help you streamline your social media campaign tactics.
Furthermore, anything to save time and streamline your tasks will save you money too!
Multitasking is a huge part of running a social media campaign. #InspireToThrive Share on X4. Do Not Forget SEO
Search Engine Optimization is the practice of making online content visible through search engines. Therefore, search engines like Google rank web pages by relevance.
Relevance is calculated using a number of factors. For example, factors may include content quality, keyword usage, and link connectivity.
However, SEO is often ignored by novice marketers looking to run a social media campaign. This is a huge mistake.
Even though plenty of traffic will come internally from social media, a great deal will come externally.
External traffic comes from people searching on websites such as Google. However, don’t forget SEO best practices when running a campaign.
Focus on using keywords and images cleverly to gain the favor of the algorithms. Next, keep up with the changing algorithms and SEO updates.
Your Turn
How are you marketing your social media campaigns today?
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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Hi Lisa,
I am new to blogging and am being tutored by Glenn Shepherd who suggested that I take a look at your blog.
I have read your post here about successful social media campaigns which delivered some great information as I have been struggling a bit with this in the past.
I have particularly taken onboard your information around spreading the campaigns over several social media platforms as in the past I have only been using one at a time.
Regards, Peter
Hi Peter, welcome to Inspire To Thrive. How nice of Glenn to recommend me to you. We bloggers do help each other out 🙂 Yes, especially today with the fluctuations of the algorithms of the social networks. What network were you using? Thanks for coming by and have a great weekend.
SEO is big Lisa because social media traffic and profits can be quite volatile, really fickle, even if you are a credible social media manager. Even if you engage frequently on Facebook, Twitter and IG, their algorithms seem hard to predict as far as being a reliable traffic source that keeps increasing. Google traffic feels more steady and reliable as you become skilled at optimizing blog posts for search. Drive social media traffic when running a campaign but never ignore Google traffic. Super tips in this post.
Ryan
Hi Ryan, I agree with you on SEO. Not just Google but Bingo and DuckDuckGo as well. I’ve noticed traffic from those search engines more this year than ever before. Thanks for your input on this one and have a great weekend down there in paradise Ryan!