These days, nearly everyone has at least one social media account, with many people having multiple. There are many uses of social media, with some simply using it as a way to connect with their loved ones or for business. Here are 5 social media marketing tips to make your social media stand out.
Table of Contents
So Many Social Media Profiles
However, with so many social media profiles, businesses and influencers need to spend more time than ever making sure that their social media profiles stand out from the crowd.
It is not easy to manage social media today, so let’s get started.
1. Get Creative With Posts
Social media can feel quite limiting, with many platforms having restrictions. For example, how many photos you can post in a single post, or how long your videos should be.
But if you let yourself think outside the box, the possibilities of creating an amazing social media profile are endless. So the first social media tips is that you simply need to get creative with what you post and how you post it.
If you’re bored of your social media, your followers likely are as well, so switch things up with creative posts like this animation maker online: create awesome videos now. You might just be surprised at what a difference it can make.
Another top social media tip is to post linkless posts and posts with text only that tell a story like Tweetstorms.
Most social networks today do not want you to point your followers off their social networks. So if you can keep them there, your reach may increase on that social network.
2. Engage with Your Followers
Social media is a two-way street. If someone is consistently supporting your social media by sharing your posts or commenting on your photos, the odds are that they will expect some type of gratitude in return. That gratitude means liking their comment or responding to it.
Many people assume that running a successful social media page is as simple as posting a pretty picture online, but if you never spend any time engaging with your audience, your social media will fade away into all the others.
If you are a business, responding and engaging to comments and tags on your post is even more essential, as it is a way of customer connection. That’s the top social media marketing tip for businesses here.
3. Be Unique: A Tough Social Media Tip To Follow
As mentioned, there are millions of social media profiles that already exist, with more being created every day.
So, you might not be able to create an entirely unique social media profile. But you should still try to incorporate some unique elements to your profile, such as using unique filters, posting funny captions, or looking at things from a different perspective.
It can feel like a risk to do this, but the pay-off is usually worth it. You are unique so be sure to showcase your profile with your uniqueness throughout it.
4. Be True to Yourself
This goes hand-in-hand with being unique. We often read about what’s important when it comes to social media. There is more emphasis on the aesthetic of it all, or having a cohesive feed.
But if that’s not your style, that’s okay. Your audience will be able to notice if you are simply a sheep following trends, and they will likely appreciate you being authentic by posting what you want.
Of course, there are still certain things to keep in mind about what you should post, especially on platforms like a business Instagram account. However, your social media should be an accurate representation of you or your business.
5. Post Consistently
One social media tip that has been reiterated time and time again is that for your social media to succeed, you need to post consistently.
This will also allow your profiles to stand out because consistent posting proves to your audience that you are passionate about your social media and willing to put in the time and effort needed to make it a success.
Once again, however, there are no strict rules. You should think about what consistency means for you, and about what’s realistic. Some people may be able to post twice a day, while others can only post once a week.
However if you are posting over on X, you will need to post more frequently than any other social platform today. Once per day there is not going to cut it, unless you have millions of followers.
In the end, as long as you are consistently posting high-quality content, you will eventually attract the right audience.
If you struggle with posting consistently, setting reminders in Outlook helps you form the habit.
Bonus Social Media Tips For Marketing: Use A Social Media Scheduling Tool
Using a social media management tool today offers numerous advantages for businesses.
Firstly, it allows for efficient and streamlined management of multiple social media accounts from a single platform. This saves time and effort, enabling businesses to focus on other important tasks.
Additionally, these tools provide advanced scheduling features, allowing users to plan and automate their social media posts in advance. This ensures a consistent online presence and maximizes engagement with the target audience.
Furthermore, social media management tools offer analytics and reporting capabilities, providing valuable insights into the performance of social media campaigns. Armed with this data, businesses can make data-driven decisions to optimize their social media strategies and drive better results.
There are many different social media scheduling tools like MissingLttr or Agorapulse to name a few that you can try for FREE before committing to them with a paid program. Compare 3 of these tools here.
Social Media Marketing Tips Summary
With so many social media platforms and profiles out there, getting yours to stand out from the crowd can feel like an impossible mission.
But it doesn’t have to be as hard as people often make it out to be. You need to be patient, as your social media account likely won’t grow overnight. However, if you stick to the social media tips mentioned in this post, you will see success over time.
Which tip do you like the best? What would you add to the list of social media tips?
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hi Lisa,
There’s no such thing as the best days and times for engagement on social media (or for sending emails), valid for everyone, every industry, etc. So I kind of agree with you. Thanks so much for this…going off to share.
Hi Mansoor, welcome to Inspire to Thrive. Yes, it really does depend on each individual case. Test, test and more testing, right? Thanks for coming by and have a great weekend ahead.
Hello Lisa,
Awesome infographic!
Well, I have seen so many people thinking that every platforms work like same but in reality they are not , as mentioned in the infographic as well.
And I find it true about #9 that those are the account holder with less follow-base who care most about interacting with their followers than the one with thousands of followers.
Why?
Because of how much activities they get, less monitoring of interactions, not much work-force handling the accounts, etc. Our made interactions can get lost in the noise easily.
And #10 is… very very powerful. Our most time should be invested on getting people helping to get a name out in the industry.
Thanks for putting up this great post! And I am happy to share it!
~ Adeel
Hi Adeel, thank you. I liked it too and had to share. #9 was hard to believe at fist but in some ways it makes sense but I think those with more followers could do as well if they kept on track and interacted with all. Too much noise in social is NOT good. I appreciate your coming by with your input and enjoy the weekend Adeel.
Hey Lisa,
Great infographic here and one thing that you pointed out that I usually don’t think of is that Facebook, Twitter and Youtube are all search engines. I’m on Youtube quite a bit on the weekends usually it doesn’t dawn on me that this is also a search engine since I’m always looking for how to’s, historical and political topics now days.
#9 was surprising to me as well. 91% of Mentions come from those with less than 500 followers. I assumed that it came those who had way more followers since it sounds like they’re all serious about mentioning your posts when they share it. But then again there are still a lot of people who just mention your name without sharing any posts, so when it look at it like that it makes sense.
Thanks for sharing Lisa and I hope you’re having a great week! Have a great Turkey Day!
Thank you Sherman. Oh yes, they can be great search engines. No need to go back to Google while on those sites. They are getting much better at it as well. #9 was a surprise to me as well Sherman. I still think the follower count is a “social proof” measurement and in some cases can still generate more. It depends on how much you engage I believe. You are welcome Sherman and I appreciate you taking the time to come by and for your valuable input. Have a great Thanksgiving too, hard to believe it’s almost here!
Hi Lisa
Love that infographic and social media is one of my passions. After reading all ten tips I do like number 10 the best. So many people get impatient. Some have false expectations, others may just give up. But the one thing that all of us need to do is to have a mindset that everything takes time. Especially on Social Media.
We have to craft our time spent on specific sites well with not only time management, but also a strong clear message. We cannot just slap things up and expect people to “follow” us. There must be a well thought out reason. Plus each social network is different. Like you mentioned above, Facebook for example will get more interaction with photos. So that’s how to communicate on that platform.
Each social network has different ways of communicating, but time is the initial factor of each and every one.
Thanks so much for this…going off to share.
-Donna
Hi Donna, oh yes, most do not have patience! That is key to all of this. It takes time and does not happen instantly. It is the consistent message we deliver on social media along with our consistent engagement, right? I try to stick to 3 now instead of like 12. It really helps to stay focused as well. You are welcome Donna and thank you for coming by and for your valued input! Have a wonderful Thanksgiving and rest of the week.
Hey Lisa,
Great post and infograpohic here.
#9 seems pretty shocking to tell you the truth. I think that it’s really about engaging with people and building those meaningful relationships … Doing that will surely counter that, don’t you think?
It’s really interesting about the best times to get retweets and stuff. I’m not usually on social media on the weekends. I’ll have to try it and see.
– Andrew
Hi Andrew, thank you. Yes, that was a little shocking to me as well. It seems the more people you can engage with the more mentions you would get right? It really is interesting Andrew. Thanks for coming by and have a great rest of the week!
I like tip #3 and especially #5. Lately I’ve been seeing claims that “written content” is not as powerful as it used to be. Now I”ve always looked at that skeptically but it’s good to see you NOT discounting how effective writing can be. After all, the majority of search queries lead to written content – I don’t know why people would start to believe that. Sure, videos are great teaching tools but you can’t knock an original written source to learn something new.
As for tip #3 I find it more and more amazing that social networks can be relied upon for search queries. Because it’ so social, however, I think that cause business owners to forget the importance of keywords and hashtags.
Hi Kevin, I’m definately not discounting the written content. I use that form the most here too. Videos are great but not always convenient to watch on the run and at places with your mobile phone. They can be distracting. And some are just way too long! You are right – many do forgot the importance of those keywords and hashtags. Thanks for your input on this one Kevin and welcome to Inspire to Thrive!
Hey Lisa,
Would you recommend for a small start-up business with a small budget to invest in its social media efforts?
I have read many case studies on how big and very well established brands uses social media to engage their fans, but is it really worth it in every case?
It is getting more expensive to reach people over social media, it’s all paid now and the problem is that it’s not long lasting, you have to pay every time you have to post something.
Maybe it is better to invest in the small business own website or maybe SEO or something.
Maybe social media is not always the best choice?
Hey Lisa,
I love your info graphic and will definitely be sharing it. We live in a visual world these days, and you have quite the attention grabber image here.
Speaking of #1, Social Media networks are not the the same, for everybody. I know I have had success with Twitter and Google+ but not so much with FaceBook. Pinterest has also being highly effective for me. I think it goes back to the importance of good image.
On #3, I did not know that Social Networks could be used as search engines. I guess it makes sense though, as that would keep on the site longer, instead of switching to Google. I am going to have to experiment with this some.
I do agree with #5 as I think written content is the most powerful of all, but again, good images within the content only make it better. And that leads into #6 that content with images get more engagement.
I also agree with #8 as social media can, and has for me, been a great source of information for ideas for articles, and reader feedback. I do get a lot of my inspiration from Pinterest.
Not sure if I agree with #9 as I don’t think it matters how many followers you have, engage is what really matters, but I think more followers get you noticed faster, and gives you more creditability, whereas more people will engage with people with higher followers.
And lastly, #10, it does take some time to build creditability, has you do have to build up a following and get yourself know, and what better to do this, then to engage with other bloggers and build up that relationship with them.
Thanks again for the nice infographic and I will be pining it for later, and using it as one of my references.
I hope you have a great weekend!
Hi Rob, welcome to Inspire to Thrive. I’m glad you loved this infographic. I did too and had to share it. You are on the same page with on #1, FB being the last of the choices. Maybe we are just not spending enough time there? Yes, do try it out for search. I agree on 5, without the content the images don’t get you too far, but together they certainly do! Yes, Pinterest is great for that too. Yes, #9 the higher follow count the more you can engage with – if done right it’s a perfect combo. It really takes time and won’t happen overnight. Persistent is key too. You are welcome and I can’t believe the weekend is almost over Rob. Hope you enjoyed yours. Thanks for coming by and taking the time to spend commenting on this one…
Very true Lisa. Rarely do we use social media platforms as search engine tools. I’m adding this to my social media strategy. Thanks for the tip.
Hi Chris, yes, you most certainly can use the social networks for search. More and more people are doing it today. You are welcome. Thanks for coming by and have a wonderful day and weekend ahead Chris.
Hi Lisa,
Engagement is totally where it’s at. I spend 30 to 60 minutes or more these days engaging on the network because I see how regular engagement makes things pop. You get what you put into the network and even though I have a decent sized following at 38,000 folks I engage as many of those gals and guys as possible because friendships count most in the social media game. I only respond to a fraction of my RTs and I RT a handful of other folks but goodness does it make all the difference in the world. So many delish opportunities open up on twitter when you stick around to chat for a few minutes. Thanks Lisa, fab share.
Ryan
Hi Ryan, Great to hear how you do it on Twitter Ryan. I agree, Engagement really rules and thanking folks for RT’s and shares is key I believe. I try to ask questions with those I thank at times too. I’m glad you liked it. Thank you for taking the time to come by and offer your experiences about this Ryan. Have a great new week ahead!
Hi Lisa,
How are you? It’s a long time since I last landed here.
I particularly love the last item on the infographic: it takes time and consistency to build authority. It’s sad that many newbies simply love the idea of magic and overnight success and consider themselves unfit for anything requiring their time, patience or dedication…however, is this not the foundation on which all great things are built?
As I indicated in the past, social media is not my forte and at present, I seriously enjoy the insight I get from your blog…this infographic truly rocks – and I specially appreciate you for sharing.
Make the day great!
Always,
Akaahan Terungwa
Hi Akaahan, I am well, yourself? Yes, it’s been a while. Were you on a break? Oh yes, it sure does take time to build authority and trust. Just like in the offline world. I am so glad you get some insights from Inspire to Thrive Akaahan, thank you. Enjoy the new week ahead there!
Hi Lisa,
I do agree with your observation on best time to posts on social media sites, this things has to do with individual locations, spare time, % of fans locations, etc.
Facebook provides pages admins with Facebook insight that allow you to analyze how, where, when and what about your fans engagements with your pages.
So instead of relying on generic information like this, is best to evaluate events on your page directly.
Number 9, I think it boil down to – most of these accounts with 6 figure followers are owned by markerters/influencers who are too busy and don’t have time for such levels of engagements like most of us still do.
Therefore, there followers just listen to what they have to say.
Thanks Lisa, nice infographics.
Hi Shamsudeen, Yes, I would agree both Facebook and Twitter now provide analytics that one can tell by checking on them when is the best time to post on those channels to their unique audience. That’s a great point on #9. I appreciate your feedback on this one and have a great new week ahead Shamsuddin. You are welcome too!
Thanks Lisa!
Because like it or not, I’m still not the most social media marketing savvy bulb in the bunch!LOL!
And it seems, as soon as I barely get the hang of one particular platform, suddenly there’s a brand
new that’s suddenly all the rage!LOL!
Thanks for pointing out how it does mater where you physically are in the world, with regards to when may
be the actual best time to post using a specific social media platform!
That’s a really good point, that often gets overlooked and or ignored altogether!
Thanks for sharing it!
Hi Mark, oh no, I don’t believe that one. That’s true soon as you learn one it either changes or a new one comes along. We are welcome. That point does get overlooked often too. Thanks for coming by Mark and have a great rest of the week.
Hi Lisa,
You have shared some actionable SM tips for us, great!
I agree with all your viewpoints and yes, it is good to understand the best time to post our updates.
Infograph is neat and thus I got good visual treat.
I usually reply to the negative comments (Till now very few) and yes, building trust definitely take time.
Hi Nirmala, thank you. I don’t mind the negative comments as they lead to more discussion and sometimes I learn from them too. It keeps life online interesting. Thanks for coming by and have a wonderful day ahead Nirmala!
Hi Lisa,
We all know that social media is the powerful tool to use. There are many social networking websites. People are using those websites to build their business.
But it’s kind of surprising to me that we can use social media for searching. Somehow it’s great. You can find the trending posts via social media.
The timing of your tweet matters a lot. I have noticed it many times. You should make it sure that your tweets are reaching to your followers in the most significant time.
You have added some great points in this post.
Thanks a lot.
Enjoy your day.
~Ravi
Hi Ravi, Nice to see you back here. I found that surprising too at first but now I search more and more via Twitter and Faceebook.(Poor Google!) They say timing is everything, it does play a role but what works for one person may not work for another. It must be tested and tested again. You are welcome Ravi and enjoy the rest of this week!
Hi Lisa! Long time no see. Hope you’ve been well!
Nobody’s touched on it yet so I will. I LOVE getting negative comments. Seriously. I firmly believe that if you aren’t making somebody mad, you aren’t holding strong enough opinions. Many people try too hard to please everybody. They hold their opinions loosely and completely change them to agree with someone else. It’s kind of pathetic in my eyes.
Publicly defending your opinions over social media is a great way to build credibility in my eyes and prove to people watching that you really do believe in what you tell people.
Just my two cents anyway. Hope to talk to you again soon Lisa!
– James McAllister
Hi James, yes, thank you. You make a valid point there and I’ve learned more from negative comments than the positive ones. It would be boring too if we all agreed on everything everyday! Yes you could build your credibility via social media too. Thanks for your two cents James and have a wonderful day!
Hi Lisa,
It never occurred to me to use social media for searches. I’m going to try that on Twitter. For some reason, that would be my first choice and I feel I’d get more accurate information over Facebook. According the infographic that seems to be the consensus. 19 billion is a lot of queries.
It’s funny you mentioned best time for social media post. I’m trying that theory this week. According to my analytics, it’s best I post in the early afternoon so let’s see how that goes.
I need to update my Twitter list and use it more often. Thanks for that reminder. About Facebook, I would think it’s like Twitter, where engagement is what matters and not the number of followers. But like this says, not all social media is the same.
I love the infographic Lisa. Very informative and you know I’m sharing this! Hope you’re having a great day!
Cori
Hi Corina, oh yes, it works great too. I’ve noticed searches on Facebook are working better too. How long are you going to test that theory? I have to read up more on that one with Facebook, they keep making algorithm changes of their own. I know I miss a lot on there because if I don’t engage with some people I may not see their future posts. I’m glad you love the infographic, I kinda did too and thought it would be good to share and discuss. Thanks for coming by Croina and I hope all is well your way!
Hi Lisa,
There’s no such thing as the best days and times for engagement on social media (or for sending emails), valid for everyone, every industry, etc. So I kind of agree with you. Actually I wouldn’t recommend such stats to be taken with a grain of salt. I would recommend to always disregard them.
If anyone is looking for a proof, well, those guys say that Sunday is the best day to get retweets. Well, good for them. To me Saturday and Sunday are the worst days to get retweets. Quite a big difference, isn’t it?
Hey Lisa,
As you did point out, I think a lot of this depends on the person and the niche. As far as posting times I totally disagree with that for this very reason.
Now I love hearing #5 actually because I still believe that although everyone wants to claim that videos and audios are going to overpower us soon that this statistic isn’t exactly true. Not yet at least. I can read much faster then taking the time to watch a video or listen to a podcast. I guess it helps with skimming content too but still understanding the important part to someone’s post.
I also have to disagree with #9 because I get a lot of mentions and I have over 10,000 followers. Now I’m not following that many myself but then I guess that all has to do with #10 too. If you engage with your followers then you’re bound to get more mentions so they go hand in hand.
Good infographic though, thanks for sharing. I did know about the social platforms being search engines and Google has a lot to be worried about moving forward.
Have a great week my dear.
~Adrienne
Hi Adrienne, yes, funny how often we read about posting times on here and there. It does depend more on other factors too than just time. I would agree with you on #5, I prefer to read over video etc. Reading can be done at my own pace and time. Interesting on #9 – I think that too depends on the person and how they are using Twitter. But it goes to show you don’t necessarily need a lot of followers 100% of the time. (But in the long run I think it does help). It will be interesting to see which companies survive all this internet shakeout in the future. Thanks for coming by Adrienne and enjoy the rest of your week too!
Hey Lisa! What an awesome infographic!
I find my Insights definitely reflect with #6 is saying. I played with that a bit and depending on the time of the post helps as well. I can really say about the Twitter followers. I mean, what is “a few” versus “a lot”? I think if you use Twitter and Lists you can get mentions either way. I don’t necessarily agree with #2 however, I do think that the “times” are niche driven. For instance, my MGP gets more hits during the morning than afternoon. As for my VB site, I get hits all day and into the early evening. I really think it depends.
Anywho…..love the infographic and post my friend. You know I’m passing it along!
B
Hi Brenda, thank you. Yes I would agree time does become a factor as well and I’ve seen posts without any images do extremely well too. A few is under 500 and a lot over 10,000 or 100,000. I think niche and time could play out together. Some niches like entertainment may do better in evening than mornings and others like news may do better in the a.m. Thanks for coming by and for your input on this one Brenda. Enjoy your Tuesday!
Hi Lisa,
#10 struck me as powerful. Many do not consider that building credibility takes time. The online world more and more is coming to resemble the offline world.
There is so much competition and so much content being generated that credibility and competency is the means to break through but it takes great consistency and time.
I also think #4 is powerful – people identify with our company culture and it can be highly attractive.
Great post Lisa, I really enjoyed the insights.
Have a great week!
~ Don Purdum
Hi Don, Oh yes, it sure does take time indeed. Many people online do not give it enough time and quit before they reach any success because they think it will be automatic. Thanks for your insights on this post Don. I hope you are well and that you have a great first week of November.
Hi Lisa,
I’m a bit surprised like you about point #9. Maybe it’s because they are able to manage a fewer number of followers. With over 10000 followers, one may not know who is who.
I agree with all these points. Point #6 resonates even more as I practically face it daily. The more weird the image, the more it goes viral.
Interesting points in this infographic my dear friend. I look forward to having more.
Do have a wonderful week ahead
Hi Enstine, that’s what I think too about #9 but I do use lists and it helps. Interesting on #6, some days I see posts without images do just as well. Depends on what is being said matters too. Thanks for coming by Enstine and you too, enjoy the first week of November.