What Are the Most Important Factors in Search Engine Optimization?

You are trying to attract the right type of traffic to your website. At the same time, the digital world is becoming more competitive every day.

With so many people use the internet to help them meet their needs, how are you going to help your website stand out from the crowd?

Search engine optimization is one of the ways to do this; however, you need to make sure that you spend your time wisely.

Important Factors in Search Engine Optimization

What are some of the most important factors that are going to determine the success of an SEO campaign?

Take a look at some of the most important factors on the list for Important Factors in Search Engine Optimization.

Produce High-Quality Content on a Regular Basis

Without a doubt, the most important factor involved in search engine optimization is to produce high-quality content on a regular basis.

Even though you want to figure out exactly where to place the content, how to promote it, and how to use it properly, you need to think about producing content for your visitors first. You need to make sure that you update this high-quality content regularly.

If you go a long time between posts, then search engines might think that your website is dead and might not rank your content as highly.

Make sure that you pump out high-quality content regularly. Let the search engine know that the website is still active and do your best to meet the needs of your visitors.

Moreover, there is nothing worse than landing on a website with old outdated content.

Target the Right Keywords and Phrases

In addition, you also need to target the right keywords. What are the phrases that people use when they are looking for a product or service that you provide?

Then, make sure that you build your content around these keywords. Furthermore, keep in mind that the priority of these keywords is going to change on a regular basis.

The right keywords today might not be the right keywords next month. Furthermore, some keywords are also going to be more competitive than others.

keywords for SEO

Even though you want to target keywords that are used on a regular basis, it might be hard for you to rank highly for those terms. Therefore, target local keywords or long-tail keywords as well. When you increase your diversity, you increase your traffic.

You can use tools like Google Trends, Google Keyword Planner, Semrush, or Ubersuggest to find your best keywords!   

Build Links the Right Way for Your Important Factors in Search Engine Optimization.

Furthermore, you should also make sure that you build your links the right way. You need to build out your links because this establishes your website as an authority in the field.

There are multiple ways that you can build links.

For example, you can post an article on someone else’s website and include a link back to your own website. Or, you might want to include links to go back to your website on your social media accounts.

If you need help with link building, then you might want to invest in white label link building with Vazoola. Make sure that you think about your link situation on a regular basis.

However, don’t forget about building your own internal links. You don’t want to have orphan content left on your website. This SEO factor really helped my website this past year.

Watch the video below to learn how you can help your website as well.

Keep Track of the Speed of the Website

Finally, you also need to make sure that you keep a close eye on the speed of your website. Search engines are trying to find the websites that are going to be most relevant to the needs of their users.

The reality is that websites that respond quickly are more relevant than websites that respond slowly.

Therefore, run a speed test on your website on a regular basis. If you find that your website is responding too slowly, then it might be time to upgrade the speed of your website.

Make sure that your website responds to all users across all platforms. This will do wonders for your search engine optimization campaign.

You may also use a plugin to optimize your images to reduce their size and not slow down your website.

Prioritize Search Engine Optimization and Digital Marketing

These are a few of the most important factors that you should keep in mind when you are trying to improve the quality of your SEO campaign. Make sure that you think about digital marketing in a comprehensive manner.

The more comprehensive you are when it comes to digital marketing, the better your search results rankings are going to be.

That way, you can stand out from the crowd and stay one step ahead of your competitors.

Your Turn on Important Factors in Search Engine Optimization

What are you finding to be the most important factors for your SEO efforts this year?

Have you been able to improve your SEO with any of the above tips?

I’d love to know more in the comments below!

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

  • Hi Lisa,
    Again it’s a wonderful article from you.
    I have some questions.
    Suppose I have 60 articles in my blog. Do I have to update all the articles at a regular interval of time?
    I am publishing three articles weekly. Is it enough or should I increase my post?
    Should I run paid advertisement of my blog posts on Facebook to attract more traffic?

    Thanks
    Dipanjan Biswas

    • Hi Dipanjan, Thank you. I would update them when applicable. When there is something to update and when you have the time. Three a week is plenty! You could even drop to 1 or 2 if they are more lengthy posts.
      You could use Facebook to market your blog posts. There are many ways to advertise online today as well. That may be a future blog post here! I hope that helps. Have a great day and thanks for coming by.

  • You make a great point right at the start when you mention that SEO is too involved to waste time focusing in the wrong places. While it would be great if you could thoroughly cover all 200+ search factors, learning which are more critical than others can help you get there you want with less effort, more quickly.

    • Hi Anthony, thank you. I’ve thought of that, maybe an eBook instead of a blog post. You got me thinking as usual Anthony! Thanks 🙂 The only issue is t hat these factors do change in time rather rapidly. So maybe a blog would be easier to edit along the way 🙂 Make it a great day Anthony.

  • Hello Lisa,
    You have mentioned awesome list of SEO factor, we need to follow this tips. I have seen mostly newbie bloggers write article without keyword research,this is one of the biggest mistakes.

    • Thanks Niraj and welcome to Inspire To Thrive. Aww, that is a big mistake when doing no keyword research before writing that next blog post. Thanks for your input and have a wonderful day ahead.

  • Hi Lisa,

    Great job. Going forward, my blogging campaign is people and SEO. Traveling internationally, and seeing other changes I needed to make, I can only do the most effective things. I am far busier offline being in Panama and need that passive targeted traffic flowing to me.

    Even if I do not drive Google traffic, time on site and other business metrics will increase with my 2000 word and longer optimized posts going forward.

    Ryan

    • Hi Ryan, thank you. I’m glad SEO is more about people today than before. Yes, time on your site will help, and interlinking your own content will help. As we both know, Google makes changes frequently so some months we may be doing great and others not but it will come back if all done well. I have to read about your Panama adventures as I’ve been offline a few days. Thanks for coming by Ryan and make it a great day there!

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