This Missinglettr review covers everything you need to know about the social media marketing automation tool and Missinglettr’s curation. MissingLettr is software that pulls quotes and highlights from your blog posts and schedules them as social posts over time.
Reading this detailed review will equip you with the information you need to make your social media marketing and life much easier. You will see an updated chart of Missinglettr pricing in this blog post at Inspire to Thrive.
Estimated reading time: 17 minutes
Table of Contents
Key Takeaways
- Missinglettr is a social media automation tool that turns a blog post URL into a year-long drip campaign of scheduled social posts, with user approval before anything is published.
- It supports posting workflows across major networks (including Facebook, X, LinkedIn, Instagram, and Pinterest) and lets you manage connected profiles from one dashboard.
- Missinglettr Curate is an optional add-on that helps you find, share, and get shares for content through a community-style curation feed.
- Core features include drip campaigns, a scheduling calendar, hashtag suggestions, branded images (premium), content templates, campaign analytics, and client approvals for agencies.
- Paid plans include Solo, Pro, and Agency tiers listed in the article’s pricing table.
How To Create An Automated Campaign
Check out the video below to see this content-curation software in action.
For a micro, small, or medium-sized business, adopting social media marketing is difficult, especially when you already have a lot going on.
Therefore, publishing a post and keeping up with promotions on X, LinkedIn, Facebook, Instagram, YouTube, etc., can be overwhelming.
Social Media Scheduling?
That can be full-time work on its own, with the many different social media management apps for different tasks.
Social media marketing ends up sucking away productive hours you would have invested in business operations.
If this sounds like the story of your life, then you will be overjoyed by the good news I bring in this Missinglettr review.
Missinglettr – An all-in-one social media marketing tool for smart and easy automation of social media.
If you haven’t heard of Missinglettr before, you can sign up for an account and save 50% OFF for the first three months.
If you haven’t heard of it before, read on to explore the tool’s incredible features and how it works in this Missinglettr review.
But first…
What Is A Social Automation Tool?
Missinglettr is an all-in-one social marketing platform that turns content into engaging social media posts and solves content distribution challenges by finding the best niche influencers for you.
Simply put, Missinglettr is a social automation tool that helps you automate social media posts, improve your social media marketing, and automatically grow your brand one social post at a time.

With the social media automation tool, you can expect more followers, connections, qualified traffic, and leads, and more time to focus on business operations.
The software is simple, smart, and powerful, and it relieves you of the stress of jumping between apps while growing your social media pages. Furthermore, it allows you to connect and manage all your social media accounts, including Instagram, X, Facebook Pages, Pinterest, and a Google Places page from one dashboard.
It is more than a social media management tool. Read on for more in this Missinglettr review.
What Missinglettr Does
- Automate all tedious social media management tasks
- Get up to a year’s worth of social media posts
- Schedule a social media post months in advance or according to your preference
- Be in control and choose what gets posted or not
- Drive brand awareness and engagement
- Grow your business beyond borders
- View all campaign metrics on your advanced analytics dashboard
- And more.
All you need to do is register, connect your preferred social media profiles, configure a few campaign settings, and you’re all set.
How Does Missinglettr Work?
It is easy to use Missinglettr.
To get started, sign up here to SAVE 50% OFF your first 3 months, enter the URL of the first blog you wish to share, and connect your social media accounts: Facebook, X, Instagram, and LinkedIn.
After that, Missinglettr will create your first campaign using an autopilot artificial intelligence process that delivers 365 days’ worth of social media posts for your approval. The tool generates output based on your blog post entries and content curated from niche resources online.
Scheduling For A Year of Social Media Posts
When you click approve, the social media posts are scheduled for the year, and you won’t have to do anything else.
Each time you create new content for your blog, Missinglettr will discover it and automatically generate a new social media campaign for the post.
The tool will send you an email requesting your approval for the campaign and the scheduled posts, and you can approve or edit them.
The bottom line is that nothing gets posted without your approval. You can relax while Missinglettr handles your social media postings and management.

When you can see results, you know why this tool is worth the time to try out today. Nothing speaks louder than results to your clients or to your boss when you manage social media.
Key Features – Missinglettr Review: Why You Should Sign Up Today
Amongst other features, the top Missinglettr features are reasons to sign up for an account today, as their pricing is very affordable.
Missinglettr Drip Campaigns
The Missinglettr drip campaign turns every blog post that you publish into social media content.
This is how it works:
- The tool’s AI technology goes through every blog you publish
- It analyzes them, finds the right hashtags and images to use
- Then schedules them for your approval
- An advantage is that the tool can revisit your old posts and schedule them for social media promotion. This brings the old posts back to life and opens up new avenues for traffic generation
With Missinglettr, all you have to do is publish your post as usual, and the tool will take it from there.
However, note that you can edit, accept, or reject social media post suggestions scheduled by MissingLettr. So you can be sure there will be no surprises, as nothing will be posted without your permission.
The social media automation tool works with WordPress, Blogger, Wix, Ghost, Medium, Squarespace, and more, so you don’t need to worry about manually uploading your blog links.
What does ‘Drip Campaigns’ mean exactly?
The Missinglettr drip campaign distributes your social media posts evenly over time.
The Calendar
Furthermore, Missinglettr offers a calendar feature that helps content creators to set up their marketing schedule on the platform.
With the calendar feature, you can review scheduled posts, track your drip campaigns and curated content, and handle everything else related to your social media automation.
The calendar is so easy to use that a 12-year-old can easily sign in and schedule social media posts in seconds.
Missinglettr Curate
This is a new (optional) add-on to its key features and offerings. With the curate add-on, you can simply curate and share engaging content with your followers.
This is useful to influencers and people who don’t have the time to manually search for content to share.

Curate creates a community of sharing, just like bloggers sharing pods. You can easily find engaging content to share and/or get your content shared by other users.
This is what makes Missinglettr different than most other social media automation tools.
Missinglettr Optimizes Your Social Media Content
You won’t spend time creating and resizing images to meet different social platforms’ posts and image requirements. Missinglettr automatically creates auto-sized bespoke images that look great on whichever social platform you use.
A perfect post and image for all social media networks, including Instagram posts. (However, do note that links will show up on the posts on IG, so you may want to delete them if you prefer they do not stay there.)
The tool extracts quotes from your blog posts and converts them into branded quote bubble images you can easily share. These branded images are optimized for each platform and attract extra attention.
Hashtag Recommendations
Missinglettr also automatically generates posts with suitable hashtags for your blog post. You can review the suggestions and choose to remove, edit, or approve them for posting.
Hashtags are important and provide an avenue to reach a new audience. MissingLettr suggests hashtags based on popularity, and you can choose whether to use them.
And yes, you can also add your own hashtags and set them as the default for every post. This helps your online branding consistency.
Don’t like hashtags? You can easily disable the hashtag feature.

Guest Post Promotion
Are you concerned about posts you published on other websites?
Don’t worry. Missinglettr lets you automate and share your guest posts, just like they are on your blog.
You only need to enter the guest post URL into Missinglettr, and the tool will automatically create social media drip campaign posts for the blog.
As usual, you can adjust the posts and remove the posts you don’t want before approving the campaign to make social posts for you over the next 365 days.
Medium Content Repurposing
Missinglettr also helps you repurpose your content on Medium.
If you have a Medium account and don’t want to manually repost, you can use Missinglettr to do it automatically.
You only have to connect your Medium account to Missinglettr, and your blog posts will automatically be republished on Medium whenever you want.
Content Templates
With Missinglettr, you have full control over the templates used to create and share your content. You can edit, remove, and add elements to suit your writing style.
For example, Missinglettr can select quotes from your blog to post. However, it will offer you a variety of ways for you to frame the quote. The final decision to go with the suggestion is left to you.
Flexible Social Media Post Scheduling
By default, Missinglettr campaigns for each published blog post run for 12 months. However, you can adjust the schedule to suit your marketing needs.
You can adjust the campaign length, the number of posts, and the post distribution. You can also choose your post distribution based on whether you want more posts at the beginning, middle, or end of the campaign.
This gives room for both your seasonal short social media blast campaigns and much longer evergreen campaigns.

Campaign Analytics
Missinglettr also includes a reporting and analytics dashboard to track how your posts perform. You can monitor the number of campaigns awaiting review, the number of campaigns running, how many hours are left until the next post, total clicks on your posts, etc.
This helps you track your progress and see how you’re performing across different social media platforms.
This Missinglettr feature is great for agencies to show clients how their performance varies across social media platforms. Not only that, but their pricing is affordable for agencies.
Branded Imagery On Missinglettr
Another reason to sign up for Missinglettr is its branded imagery feature. Missinglettr creates branded images for your social media posts. (This branding is for premium accounts only.)
There are various themes to choose from, and you can customize them to suit your business branding. You can edit fonts, font sizes, weights, alignment, colors, backgrounds, and the logo to perfectly fit your brand.
Furthermore, you can add custom images, automatically extract images from the blog post, or choose a random image, a plain-colored background, or dynamic images that change automatically for each campaign.

You can achieve all of these with just a few clicks, as shown in this Missinglettr review.
Custom URL Shorteners
Another interesting feature is the custom URL shortener feature. With Missinglettr, you can easily personalize your campaigns with custom URLs. You can choose from several providers, such as Bitly, Lttr, Replug, and Short.CM, PixelMe, and JotURL.
Using shortened URLs for your social media posts helps make the links driving traffic back to your blog post tidy and more presentable.
Missinglettr has lttr.ai as its default URL shortener for easy campaign tracking and performance analysis. However, you can always choose a preferred alternative to lttr.ai for URL shortening.
Client Approvals
To top it all, Missinglettr allows freelance social media marketers and agencies to invite their clients to approve campaigns before anything is scheduled for posting.
It is a recommended social media management tool for social media marketers who want an automated way to make juggling multiple clients easier.
However, the process is easy – enter the client’s email address, and they will receive an invitation to view, approve, or reject the campaign. There is also room for them to add comments or feedback, so you can easily implement and proceed with the campaign.
Therefore, you get many EXTRAS with Missinglettr’s pricing.
Missinglettr Review Pros
Like every other social media marketing automation software, Missinglettr has its benefits and downsides.
Below are the top reasons social media managers use Missinglettr;
- Missinglettr curates content, eliminating the tedious, repetitive task of sharing and resharing.
- It keeps your social media accounts active with regular posts, even when you’re asleep or on holiday. Be sure your social media accounts are set to public, not set to private.
- It saves you hours of social media marketing time, so you get to spend more time on business operations.
- The hashtag feature saves you the stress of researching hashtags yourself. You edit to your preference, schedule, and move on.
- It only takes a couple of minutes to generate 365 days’ worth of content from each new and existing blog post.
- You have several templates at your disposal. You choose what works best for your social media campaign, customize it to your brand style, schedule it, and let Missinglettr handle the rest.

More From The Missinglettr Review
- The software is easy to learn, and there are several resources – blogs, webinars, training, etc. (and this MissingLettr review)– where you can get all the help you need to get started.
- It has a user-friendly interface and is ideal for social media automation newbies.
- The AI social media automation tool uses natural language processing systems.
- It is affordable even for freelancers and entrepreneurs.
- Excellent customer support via live chat any day of the week; ideally Monday-Friday, UK office hours.
Sign Up Now to enjoy all these benefits and more after reading this review of Missinglettr.
Missinglettr Review Cons
The downsides of using Missinglettr include;
- The hashtag generator feature doesn’t give you all the hashtags. You may need to do further hashtag research with another tool.
- MissingLettr analytics is basic and not advanced. Although they are working on improving that part of the tool.
- Another downside to using Missinglettr is that the starter package – the ‘blogger/solo plan’ – doesn’t include essential features like an automatic quote, bubble generation, scheduling, multi-source content, etc. If you want to get these features, you will need to upgrade your account.
Despite these shortcomings in the Missinglettr social media marketing tool, the software is perfect for social media automation.
Missinglettr Pricing
Their pricing has three plans you can sign up for;
- Solo Plan
- Pro Plan
- Agency Plan
Sign up for a preferred Missinglettr pricing plan now. (saving you 50% off the first 3 months!)
Missinglettr Pricing Plans And What They Offer
| Feature | Solo | Pro | Agency |
| No of workspaces | 1 | 1 | 3 |
| Social profiles | 1 | 3 | 9 |
| Scheduled posts | 500 | 3000 | |
| Extra Users | 0 | 1 | Unlimited |
| Drip Campaigns | Yes | Yes | Yes |
| Share curated content | Yes | Yes | Yes |
| Stock image library | No | Yes | Yes |
| Quote bubble and branding customization | No | Yes | Yes |
| Direct post scheduling | Yes | Yes | Yes |
| Custom fonts | No | Yes | Yes |
| Advanced analytics | No | Yes | Yes |
| Multiple content sources | No | Yes | Yes |
| Automatic repost to Medium | No | Yes | Yes |
| Price/Cost | $15 per month For yearly billing, billed at $12 per month (billed yearly at $150) | $39 per month For yearly billing, billed at $32 per month (billed yearly at $390) | $147per month For yearly billing, billed at $117 per month (billed yearly at $1,415) |
As you can see from the chart above, Missinglettr’s pricing is considerably lower than that of other social media automation and management tools.
They also offer more features for agencies and enterprises, starting at $147 per month.
Missinglettr Curate
The company team has added a new feature: Missinglettr Curate. This new add-on tool allows you to get more shares and traffic to your site. The tool lets you curate your best content and share it on the Curate platform.
Uniquely, you can also share others’ content.
You can call it a blogging pod or a mutual sharing platform for bloggers and content marketers.
With the Missinglettr Curate Add-On;
- You will build a good rapport with other bloggers and content marketers.
- Ability to build and boost your brand recognition and reach.
- More traffic leads to your website
- A few times a year, they may offer you more to curate at a reduced rate.
Missinglettr Alternatives
There are various social media marketing and automation tools, but none combine features as effectively as Missinglettr.
Below are some Missinglettr alternatives and how they compare. You may also read the MissingLettr review, which compares it with Buffer and Agorapulse.
Table Showing Missinglettr Alternatives and Their Features (MissingLettr vs. Buffer vs. Hootsuite vs. Sprout Social vs. Oktopost)
| Feature | Missinglettr | Buffer | Hootsuite | Sprout Social | Oktopost |
| SaaS | Yes | Yes | Yes | Yes | Yes |
| Target Audience | Everyone who uses social media | Organizations | Brands of all sizes | Agencies and businesses | B2B Enterprise |
| Support | Online and business hours | Online | Online and business hours | Online and business hours | |
| Pricing | $15 per month x 12 (Solo plan) $39 per month x 12 (Pro plan | Free version Free trial $5/month | Free version Free trial $49/month | Free trial | |
| Rating | 5/5 | 5/5 | 4.5/5 | 4.1/5 | 5/5 |
| Training | Webinars | Webinars | Webinars | Webinars | Webinars |
| Founded | 2015 (UK) | 2010 (US) | 2008 (Canada) | 2010 (US) | 2011 (Israel) |
If you have tried out any of these social media management tools and haven’t found what you are looking for, you may want to try out Missinglettr.
Sign up here at a Discount Price.
Is Missinglettr Worth The Money? – Final Thoughts
With Missinglettr entering the market, there have been many questions about whether it is worth the money.
Others have also asked whether it is the best social media tool for post automation.
To answer these questions, I can say that Missinglettr solves numerous problems that many bloggers and social media marketers face. It also fills the gaps by providing features that other alternatives lack.
This uniqueness has made it a must-have for social media marketers and managers who want an easier, more automated way to manage their blogs and social media accounts across all platforms.
Not only that, but Missinglettr’s pricing is the most affordable for a social automation tool today. You can start enjoying the benefits of MissingLettr by signing up for 50% OFF for 3 months.
Finally, if you have any questions about this Missinglettr review or feedback on using the tool, feel free to leave a comment below or contact Lisa today.
Frequently Asked Questions About Missinglettr
Missinglettr is a social media marketing automation tool that turns your blog posts into ready-to-approve social posts. You add a blog post URL, connect your social profiles, and it generates a drip campaign you can review before scheduling.
No. The article states that nothing gets posted without your approval. You can edit, accept, or reject suggested posts before they go live.
A drip campaign is a set of social posts spread out over time. In this review, Missinglettr uses your blog content to create posts and distributes them across a longer schedule (often up to 12 months by default, and you can adjust the campaign length and post frequency.
Missinglettr Curate is an optional add-on that helps you find content to share and get your content shared by others in the Curate community. It’s designed to help creators, bloggers, and marketers share consistently without manually searching for posts.
No, there is no longer a free trial. It lists three pricing tiers (Solo, Pro, Agency) and includes a table showing features and monthly pricing, with lower rates for annual billing.

- Missinglettr Review: Smart Social Media Marketing Automation - February 4, 2026
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Thanks for sharing this. Interesting that there is a free version. I wonder how limited it is?
Hi Gail, did you see the chart at the bottom of the article? It shows you what is available on the FREE version. I use the FREE one for my Small Biz Tipster blog – I can share it on Twitter with it. (You get to pick one social profile with the FREE version) You can schedule up to 500 posts with the FREE version. If you go with the SOlO option you can use 3 social profiles and up to 3,000 scheduled posts as well as curating content. Sol0 is $19 per month or $15 if you prepay for the year. Much cheaper than most other programs out there. Thanks for stopping by Gail. Give it a whirl. It’s easy!
Excellent review. I’ve been using MissingLettr since 2017, and they have constantly been improving their UI & adding new features. It’s been my go-to tool for promoting new blog posts, and their Curate library tends to get 100+ shares per post in the first few days alone.
Definitely a unique and useful tool for SMM.
Cheers!
Hi Patrick, welcome to Inspire To Thrive. Glad to hear you like MissingLttr too, have many accounts are you using for it? I like the curated library a lot! A great feature for sure. Have you tried other social media management tools out there Patrick? Thanks for coming by on this one. Have a great day.
Hey Lisa, I have the MissingLettr Agency Plan. I’m only using it for 2 brands at this time, Twitter & FB on each.
The other tool I use is Social Bee, which handles all of my recurring evergreen posts & analytics; Twitter, FB, IG, and Pinterest (and hopefully soon their Unified Inbox that’s in the works now).
Take care!
That’s true, Patrick,
The MissingLettr team has been continually improving its product. More improvements coming in the incoming months.
Hi, Lisa and Christopher,
I never heard of Missingletrr before reading this post, thanks for sharing.
Marketing tools are meant to improve productivity, save time, simplify complex task, improve performance and efficiency, I think Missingletrr has done well in all aspects.
Thanks for sharing this with us.
Hi Shamsudeen, thanks for coming by on this post. I’m loving Massinger Lettr – it makes it so easy to put your posts on autopilot and I love that you can share with others and others can share your posts from there as well. I’m on 6 months with it now and will continue to use it. Feel free to try it out for FREE!
Hi Shamsudeen,
I agree with you, marketing tools are meant to improve productivity, save time, simplify complex tasks, and improve performance and efficiency.
Missinglettr ticks each of these boxes and more. You should try it out.
Thanks for dropping by to read this Missinglettr review.
Christopher nice breakdown here. MissingLettr definitely has potential as a way to save time using social media. Tools can create a more seamless experience for both bloggers and their followers on social media. Thanks for sharing with us.
Ryan
Hi Ryan, I do love this software, I use it with Agorapulse and if I didn’t need social media reports for clients I would only use MissingLttr. I’m in the testing phase but love what I’m seeing so far. I love the ability for others to share your content from MissingLtrr, something Agorapulse does not have.
But Agorapulse has the capability to reply to everything on social media so it’s best for me to stick with both for now. It will be interesting to see how far each goes with its software in the coming year. Now, I wish for one that would include alternative social media as well. Thanks for your input here Ryan.
Thank you, Ryan.
Missinglettr does help both bloggers and social media managers immensely. It’s one software every digital person should have in their toolbox.
I’m glad you found this helpful.