5 Tips to Start and Run a Successful Online Business

How to Run a Successful Online Business Today

A lot has changed in our days. Tech development has simplified and cut off a huge junk of tasks when it comes to starting an online business. But I think simplicity is a massive deception.

Creating a successful online business isn’t as easy as it may sound. I remember my early days online when it took 72 hours for DNS propagation. What that meant was if you registered a domain name, you would have to wait for the next 72 hours for it to be fully available before uploading files.

run a successful online business
Creating a successful online business isn’t as easy as it may sound. #onlinebiz Share on X

Today, this is completely different, isn’t it?

My first encounter with WordPress wasn’t a quick story to tell. You had to download the script to your local PC. Use an FTP (File Transfer Protocol) app to upload to a remote server. Now, that was another side of the puzzle. Think of any area online. It wasn’t easy to come by right?

But today it’s a matter of clicks. It takes a couple of minutes for new domain names and their DNS to be propagated. WordPress installation is a breeze. So simple and quick to start and finish your new website. Almost anyone can do this today with advanced technology.

But here is bad news to run a successful online business today

It’s not about the script. It’s not about how quickly and easily it takes to create your online business. Though these are all factors to consider, they are merely scratching the surface. A lot more has to be dealt with before you start celebrating success.

Many have created online platforms that have become ghost towns. While fast loading and beautifully designed websites are conversion factors, they only come to build on a solid foundation.

increase your website traffic

I want us to look into some factors that will help you create a thriving and ever-growing online business.

Many have created online platforms that have become ghost towns. #onlinebusiness Share on X

5 Tips to Start and Run a Successful Online Business

1 – Don’t throw your feet in the dark

The Internet world is vast and tempting. Many unsuccessful digital entrepreneurs have ventured into bad business simply because of a lack of proper feasibility studies.

If you’ve not properly investigated an industry, my take is to halt any investment exercise. You need in-depth research on the ins and outs of the niche you want to invest in.

Investigate the income possibilities, scalability, sustainability, risk, competition, growth cost, legislation, etc.

Think about investing in an industry like Cryptocurrency. First, you are going to calve off Facebook from your campaigns. Secondly, Google has threatened at one point to deindex cryptocurrency sites and Governments are yet to firmly decide on the sector.

Heavy investment in this industry deserves considerable attention despite popular opinion and income claims.

2 – Your hosting is very important

One of the highly attractive industries online is Web hosting. As everyone turns online, it becomes reasonable why web hosting companies pop up here and there.

But where you host your website should be a priority because from user to SEO standpoints, poor hosting can easily ruin your business.

Know what you want and pick the hosting server that has the resources you require. Note that different web services are optimized for different functionalities and technologies. A web app developed with PHP should not be hosted on an ASP server.

web hosting

WordPress-based projects should be hosted on dedicated WordPress hosting servers. If you plan to run a WooCommerce shop, avoid Prestashop-optimized servers.

The good news is that there is always free information out there to find the best for hosting your online business. My friends at Cloudways have an excellent document to help you choose the best Woocommerce hosting service out there.

Cheap is good but should not be the only measuring factor. A lot of cheap web hosting offers on the Internet have hidden charges and limited resources. Seriously, don’t be fooled by some cheap $1 hosting service if you mean well for your online business.

But where you host your website should be a priority because from user to SEO standpoints, poor hosting can easily ruin your business. #webhosting Share on X

3 – Your domain name is your identity

Though getting a good domain name has recently been simplified by the availability of new extensions, there are things you should look for when buying a new domain name.

Get the name that’s as near to your business name and short as possible, avoiding special characters and confusing elements.

If a competitor has bestdomain.com, I recommend you not go in for bestdomain.net. Those are different addresses altogether but they could get your readers confused so easily.

If you are to buy an existing or expired domain, avoid the trap of buying a penalized or blacklisted domain. You may want to check out this article on my blog to help you on buying expired domains.

Recommended: Your Domain Name – 9 Tips to Get It Right Today

4 – Have a growth strategy

Whether you plan or not, you are planning because not planning to succeed is planning to fail. If you don’t have a short-term and long-term growth strategy for your online business, you simply have a strategy to fail.

One of the reasons many startups fail is the fact that they launch out without sustainability plans. Ask many entrepreneurs what they would do should they be given a surprise loan of $5000. Many won’t show you a plan. That’s because they have no strategy at all.

run a successful online business with growth charts

They have absolutely not projected into the future and laid workable plans for their businesses. Running a business without goals (short and long term) and strategies is simply not preparing to face tough unforeseen challenges in life.

My friend Nico has this business development guide I recommend you checkout.

One of the reasons many startups fail is the fact that they launch out without sustainability plans. #biztips Share on X

5 – Stay in the loop

Lack of information is deformation.

To ensure your business experiences continuous growth, you have to keep your ears open and constantly learn new things in the industry. You agree with me that change is constant and if you must survive, change shouldn’t take you by surprise.

For some of us who have been online for a decade, we know those days of Article Marketing. SEO for instance is on a swift move. Email marketing Technics, online shopping, and anything online is undergoing permanent changes.

These changes drive tough competition in all industries. Not knowing what’s happening and not carrying out corresponding upgrades will leave you behind and consequently out of business.

Gathering More Information for Your Online Business

Therefore, I use and often recommend Google Alerts. It monitors the Web for interesting new content and keeps its subscribers informed firsthand.

Lisa here recommends Brand24 for social mentions. Social mentions show you when you are mentioned on social media and blogs. These types of mentions are not covered by Google Alerts.

You can easily set up your mentions by your name, and company name and even check on your competitors.

Lisa here recommends Brand24 for social mentions.

Also, socialize, attend offline business-related events and connect with like-minded entrepreneurs. Read educative materials and spend less time on entertainment and frivolous activities to run a successful online business.

You can easily set up your mentions by your name, company name and even check on your competitors. #Brand24 Share on X

Over To You

I hope this has been some helpful thoughts and I thank my friend Lisa for allowing me to share this with you. Do share this on social media and drop a comment to let me know what you think.

brand24 for social mentions

Enstine Muki
Follow me
  • Peter Mark says:

    Hi Enstine Muki,

    This post will solve the issue and confusion of many youngest those looking to start something online as Online Business.

    There are many ideas for Online Business but people exactly don’t know, How to Start Online Business. So this will surely help to them for Online Business.

  • Moss Clement says:

    Hi Enstine & Lisa,

    Fantastic insights and tips. For one thing, aking sure of your domain name in choosing the right one is ideal. Some domains Google has penalized some domains in the past, so avoiding such DNs will save you a lot of stress.
    Moreover, I also want to add that knowing your target market is also a vital factor for creating a successful online business. It lets you market your products or services to the right audience. Without buyers, your business is doomed.

  • Very useful indeed. I wrote a similar article and your points are spot on. Don’t ignore the fundamentals or it may bite you in the butt later.

    • Lisa says:

      Thank you Craige. You are correct about those fundamentals. Thanks for coming by and have a great day. I’ll have to check your article out as well. 🙂

  • Varun Sharma says:

    Thank you for the guidance to run a successful online business.

    • Lisa says:

      You are welcome Varun. Welcome to Inspire To Thrive. Which of these tips did you like the best? What type of business is yours? Thanks for coming by and have a great day!

  • Amar Kumar says:

    Hello Enstine & Lisa,

    One crucial aspect of sustaining your online business is cultivating loyalty. If your customers begin to prefer you over the competition, then you are guaranteed success.

    However, it will take a lot of work and commitment from you to make it happen.

    Indeed domain name is really a identity of online business, it plays crucial role in your success here need to wise because if you are selling cakes online and you have domain name related to tech – completely mismatched.

    Best strategies are always recommended when you are doing online or offline businesses – your strategies are tool which will going to decide that you will continue in long run or not.

    Eventually, thanks for sharing these creative ideas with us.

    With best wishes,

    Amar Kumar

  • Nikola Roza says:

    Hi Enstine,
    I love this guide and your point about setting up a WordPress site. It’s a breeze and anyone can do it.
    And that’s the catch.

    If anyone can do it, then it means most have and that counts as more competition for us to beat.
    Oh well…
    Better than not knowing how to download and install the script.
    I wasn’t into this blogging waters at the time, so I don’t know, but it sound complicated:)

    • Enstine Muki says:

      Hey Nik,
      Thanks for stopping by and dropping a comment. It’s always a please to be here on Lisa’s blog.

      I started online in 2014. It’s been a while right? We used to have serious pains with wordpress. However, ranking sites was quite easy. Today, it’s a big and tough game ;). Competition is fierce. But we must stand up to it and keep fighting bro.

      Hope your week is going good

  • Enstine Muki says:

    Hey Lisa,
    Thanks again for giving me the opportunity to share this with your beautiful community. Hope your weekend is going good 😉

  • >
    Scroll to Top