Managing a Dental Practice In 2021 With an Online Marketing Boost

Managing a dental practice in 2021 is very different from back in 2019. Following the devastating effects, the novel coronavirus had on individuals, families, and businesses worldwide is astonishing.

According to Yelp, 60% of companies indicated they indefinitely suspended any further activities. This is mind-blowing if you consider how many families this 60% of businesses supported before the pandemic.

Since lockdown restrictions worldwide are being eased, many entrepreneurs and companies suggest that they can see the decline in business activity. This is especially true in dental practices across the country.

managing your dental practice

It directly influences just about all of us. Hence, getting back to the top will take some know-how with modern consumer behavior.

Many people quickly turned to online shopping as an alternative to going to brick-and-mortar—retailers. They felt this is where they risk themselves as well as their family’s health.

The easiest way to avoid getting covid-19 is by not putting yourself in the face of individuals who might have it.

This article will discuss some critical points on how to help you run a dental practice in 2021.

#1 Appointments Are A Must

One of your top priorities should be to keep yourself fully booked as many days of the month as possible; with people struggling with finances, bookings most probably decreased since before the pandemic.

A great way of getting new customers is by offering an online portal where clients have an account and have the ability to book appointments online without one phone call.

This will help generate as many as possible bookings and hopefully keep you busy.

I know my own dentist who I saw this week claimed business is starting to come back after it was almost non-existent.

They now send out text messages for appointments and checking off a questionnaire before even you walk in the door.

schedule an online appiontment to manage your dental practice

A great way of getting new customers is by offering an online portal where clients have an account and have the ability to book appointments online without one phone call. #dentalpractice Click To Tweet

#2 Clients Accounts

Another crucial factor of operating a successful and sustainable dental practice is having control over finances. You should know where your money is and where it’s going; you should know when clients’ accounts are outstanding.

Consider utilizing the services of a professional commercial collection agency to bring in your well-deserved money when clients fail to pay.

Another excellent advantage technology brings having an intelligent point of sale system that will automatically keep track of bookings and outstanding payments on your behalf.

Ensure your budget is correct and spend the right amount of money on every aspect of your business operation.

You should know where your money is and where it’s going; you should know when clients’ accounts are outstanding. #dentalpractice Click To Tweet

#3 Marketing For Managing a Dental Practice

Marketing, in many instances, is the deciding factor when it comes to the success and sustainability of businesses from all industries. Well constructed and researched marketing campaigns can make a world of difference.

You can utilize the following methods of marketing to get sufficient brand exposure and increased online bookings.

Well constructed and researched marketing campaigns can make a world of difference. #Marketing Click To Tweet

 

Google Ads To The Rescue

Google ads is a platform where you bid against competitors. This can get your business the top ad placements on google when a specific search phrase is searched.

It is a costly but highly effective means of increasing leads. Running Google ads is not an easy task and you may need to hire it out for your dental office marketing.

These types of ads must be monitored and changed often to work well.

Running Google ads is not an easy task and you may need to hire it out for your dental office marketing. #digitalmarketing Click To Tweet

Search Engine Optimization

Search engine optimization is the process of increasing the quantity and quality of website traffic by using only organic search engine results.

The better you rank, the more traffic you can expect. SEO takes months or even years to work well for your business. Search engaging optimization is something you must budget for and work on regularly.

As you are managing a dental practice it is best to hire out for your SEO needs. You can’t set it and forget it with SEO!

SEO for dentists

Search engaging optimization is something you must budget for and work on regularly. You can't set it and forget it with SEO! #SEO Click To Tweet

Social Media Marketing for Your Dental Practice

Social media marketing is precisely what the name says, it’s promoting your business on your social media platforms, and it’s a great way of engaging with your local community.

It’s important to remember that consumers react differently to marketing strategies in different areas. Therefore, it’s always best to test before you spend significant amounts on it.

Save time on scheduling and replying to social media with Agorapulse. The dashboard will save you loads of time in both schedulings and responding to inquiries on social media.

Your Turn on Managing a Dental Practice Today

I’d love to know if you are in the business of managing a dental practice or working for one that does. Please leave a comment below on how it has changed over the past 2 years!

I’d also love to know if you had to increase your digital marketing for the dental office.

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

  • Hey Lisa,
    Local Awareness Facebook Ads. While you want to get the word out about your dental practice, being specific about who you market to is important. this is just my opinion.

    • Hi Sathish, yes – local Facebook ads would work too to help a dental practice today. They are part of the social media marketing efforts that go hand in hand. Thanks for your feedback and have a great day!

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