Are you trying to improve the reputation of your brand? This is something that many businesses struggle with and can be a lengthy process. Still, there are a few tips and tricks which can deliver quick results.
These tips could help your business to attract more customers which, in turn, will give your reputation an added boost.
It is difficult if you are just starting out or if you do not currently have the best reputation for one reason or another. However, there are always steps that you can take.
By putting in the work you should soon start to see results from your reputation after you listen to what others are saying.
Table of Contents
What is Company Reputation?
Company or brand reputation refers to how a company’s brand is perceived by its customers, partners, and the public. It’s the collective opinion people have about a brand based on their experiences, marketing, reviews, and overall presence.
A strong brand reputation can boost sales, attract top talent, and foster customer loyalty.
But a poor reputation can hurt business, making it crucial for companies to actively manage and protect their brand image.
1. Go the Extra Mile For Customers
You need to make sure that you are providing excellent customer service. This is critical for developing a positive reputation and both attracting and retaining customers.
Nothing will deter a potential customer faster than poor communication, even if you have the best products/services on the market.
Here at Inspire To Thrive, I strive to return calls and emails within 24 hours and often much sooner than that. Today more than ever, people expect businesses to respond quickly to inquiries.
Finally, ensure that you are friendly yet professional, go the extra mile, honest and swift in your responses to improve your reputation
2. Improve Brand Reputation By Asking For Customer Reviews
The quickest way to develop a positive reputation for your brand is by getting recommended by existing customers. Hence these recommendations build credibility and show that others are selecting your brand over the competition.
This is why you should always follow up on orders or services and ask for reviews.
Then you can promote your brand while also identifying areas where you could be making improvements.
Reviews on Your Facebook Page:
Go
Or they can be in the form of tweets:
Thanks Lisa, very informative class!
— John R Tripodi (@johnrtripodi) March 26, 2020
Thank you
— Dayro Jaramillo (@jaramillo_dayro) March 26, 2020
Google Reviews
Google reviews are also a great way to showcase your reviews on Google My Business: They can really help your SEO efforts as well.
3. How To Improve Brand Reputation With Influencers
Following this, it is particularly useful if you can get a powerful, influential figure with many social media followers to recommend your brand.
Influencer marketing is on the increase, and this is for good reason because it can open your business up to a much broader audience.
It will also help to improve your reputation by getting recommended by someone that many people trust and look up to.
Now, they are micro-influencers that help businesses in specific niches. These micro-influencers may not have large followers but they have a tight-knit community in which to help market your brand.
4. Digital Marketing To Boost Brand Reputation
Brands that are highly visible online and with a strong presence will have the best reputation and benefit from getting more traffic to their site. It is essential to use an experienced digital marketing agency, such as Click Intelligence.
Top digital marketing agencies like this will be able to use a variety of services to help increase your visibility online, which will improve your reputation along with a handful of other benefits.
5. Be An Advocate For A Positive Cause
Consumers are becoming increasingly conscious and selective over the brands that they use. Since there are so many issues around the globe, it is helpful to be an advocate for a positive cause.Â
Caring about issues may elevate your brand reputation rather quickly.
This might include charities, helping the less fortunate, supporting the local economy, or anything else which will show that you are a brand that cares (while also doing good in the world).
6. Use AI To Help Monitor & Improve Your Brand Reputation
AI tools can monitor online mentions of your brand across social media, news sites, forums, and more. Set up alerts for your brand name, products, competitors, and industry keywords.
AI can analyze sentiment, identify potential crises, and flag posts needing a response.
Use AI-powered social media listening to track what people say about your brand. Spot positive and negative sentiment to address issues quickly. AI can even suggest responses based on context.
This proactive approach protects your reputation.
For website monitoring, AI bots can scan your site daily. They’ll detect downtime, broken links, and other tech issues before customers encounter problems. Fix errors rapidly to maintain a smooth user experience.
Leverage AI image recognition to discover where your brand visuals appear online. Monitor for trademark violations or inappropriate usages that harm your image.
AI makes tracking and enforcing brand guidelines easier.
Conclusion: How To Improve Brand Reputation
Improving your brand reputation is tricky and can take some time to achieve
Still, the above strategies are all highly effective, and when combined, should deliver fast and noticeable results that will help to take your business forward.
What are you doing to improve the brand reputation of your business? I’d love to know more in the comments below!
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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Hey, Lisa. I came to your site by finding blog on this topic. and no doubt it was very helpful for me as i started my digital marketing journey in 2016 and now my brand is going to launch, and it was a pleasure to get your content on brand reputation. Keep posting like this with more important points. Once again thank you for this awesome blog on brand reputation.
Hi Sahil, welcome to Inspire To Thrive. Glad to hear this post has been helpful for you. Good luck with your brand launch. Are you doing anything particular to launch it? Thanks for coming by and have a great day.
Hey Lisa Mam ,
Great post with effective tips to improve the brand reputation. I really like the tips that you have suggested, whereas your all the suggested tips are great and implementing these tips will help the business, attract more customers and will definitely boost the brand reputation.
Getting customer reviews are so crucial, as it provides us better understanding and develop positive reputation for the brand. Influencer marketing and digital marketing also works well, and it is absolutely true that brand with a strong presence and high online visibility will have the best reputation and boost the traffic.
As this post will help several people and readers who are willing to improve their brand reputation.
Truly helpful post and thanks for sharing.
Hi Aadarsh, thank you. Getting those customer reviews is not always easy as many are so busy today and don’t have the time. But if you can really help them along the way, they will FIND the time. Thanks for coming by and have a great week ahead 🙂
Hi Lisa,
Brand reputation is one of the most important things that a blogger or business should care about. It is the reputation of a brand that pull the customers to buy the products even at the higher price.
Brand reputation is all about building trust and marketing your brand name.
Thanks for sharing this outstanding article!
Hi Gaurav, thank you. Yes, reputation and trust are very important today to a brand and / or business. Without it you will not last in business. You are welcome and have a great day, stay well.
Lisa: I am sure you will enjoy the latest episode of my podcast, EGO NetCast. I think Rozalla Miller and Jonathan Dahl, are working on the singer’s brand, Rozalla, in a great way. She is still going strong, after 30 years in the show business.
Hi Martin, I will surely check that one out. Thanks for coming by here and enjoy the rest of the week there.
Lisa: Thanks for checking it out! Talk to you later on this week!
All the Best,
Martin
You are welcome Martin, have a nice weekend!
Hi Lisa
Good advice, here.
Your brand reputation is what will make people trust you… or not.
If you are promoting a product, service or idea, you Must build Trust.
Good “digital marketing” advice to work with a good agent to help you do that.
I especially like your suggestions about influencer marketing… brings your reputation to a higher level fast.
-Donna
Hi Donna, thank you. Yes, it is really about trust! People have to trust you before they will do business with you. And if you break that trust, it may never come back. Thanks for coming by on this one and have a great day Donna 🙂