Lisa Sicard

Lisa Sicard is the founder and owner of Inspire to Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she has been helping small businesses and creators succeed online since 2012. Lisa’s practical, no-fluff approach comes from years of running her own businesses and working directly with solopreneurs. Her blog was recognized as one of the top online marketing blogs in 2015 and 2016. She is passionate about making digital marketing simple, effective, and sustainable for busy owners who want real results without burning out.

content marketing for business

How Content Marketing For Small Business Can Be Your Savior

How do you prove the value in your ROI and measure the impact of marketing on a business? It’s the eternal quest for marketeers today.  But content marketing for small business can provide the missing connection when done right. Measuring the success of what you’re doing is key. Aligning your content marketing strategy with KPIs […]

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instagram story music

How to Enhance Your Instagram Story with Music

Adding music to your Instagram story can enhance the overall appeal and engagement of your content. Instagram’s music feature allows you to seamlessly embed your favorite tunes into your stories, creating a more captivating experience for your audience. But how exactly can you add music to your Instagram story even if you have a private

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improving your SEO strategy

9 Top Tips For Improving Your SEO Results That Deliver Results

Regardless of your company’s size, SEO is a crucial part of any marketing strategy, as it drives your online presence. However, just like traditional marketing options, can be executed SEO well or poorly. Thankfully, there are many tips for improving your SEO results if they are not delivering the returns you had hoped for. Of

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internet of things

6 Ways Digital Marketing Is Affected By The Internet Of Things

The Internet of Things is transforming the world by connecting different devices, thus letting them work together autonomously. It connects everything from the simplest of appliances to homes, with embedded unique identifiers and sensors providing seamless connectivity between all the objects involved. For businesses to capitalize on this trend, the balance must be struck. The

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New Instagram Dimensions Portrait Size

New Instagram Dimensions Portrait Size Are In Now for Your Posts

Getting the new Instagram portrait dimensions right is no small thing, especially for new portrait posts. With Instagram dominated by mobile users, taller visuals are making their mark like never before. The recommended size of 1080×1350 pixels is now the gold standard for portrait posts, and sticking to these guidelines can help your content stand

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micro-SEO strategies

The Role of Micro-Seo Strategies in Driving Targeted Traffic

Search engine optimization (SEO) continues to be critical in the ever-changing digital marketing world if you wish to build your online presence. However, as competition gets tighter, just a broad SEO strategy may not be enough to make you stand out. That’s where micro-SEO strategies come in, a practical granular approach targeting strategically chosen pieces

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blockchain podcasts

Watching Blockchain Podcasts Provides You More Knowledge

Blockchain podcasts are becoming the rage today. Blockchain is one of the most transformative technologies of the 21st century, revolutionizing industries from finance to supply chain management. As a decentralized ledger, it offers transparency, security, and immutability. But understanding blockchain can be daunting, especially for beginners. I learned a little about being on the blockchain

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b2b seo strategies

6 Ways to Build a Successful B2B SEO Strategy

Developing a strong B2B SEO strategy is essential for remaining competitive in the always-changing field of digital marketing in 2025.  Understanding and putting into practice a comprehensive SEO plan can greatly improve online exposure. A plan can create targeted traffic, and eventually promote commercial success as companies continue to traverse the digital shift.  Nowadays, SEO

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