How To Create A YouTube Channel To Help Your Blog Grow

Creating a YouTube channel for your blog will make it easier to include videos in your blog posts. Not only that but it will help the SEO of your blog thus driving more traffic to your website.

YouTube is owned by Google and therefore will give videos a higher ranking on their search engine. That means your blog may show up on search engine results.

Those are the 3 reasons a YouTube channel can help grow your blog. Now, let’s learn how to create your YouTube channel for your blog.

How To Make A Channel For Your Blog

To get started, find a logo in the correct size for a profile picture and a banner image for your channel.

It’s recommended to use a picture that’s at least 98 x 98 pixels and 4MB or less. Use a PNG or GIF file.

For the banner, the best results on all devices, use an image that’s at least 2048 x 1152 pixels and 6MB or less. These images can be changed out anytime you want throughout the year.

Next, be sure to fill in the “About section” of your YouTube Channel. Use keywords sprinkled throughout the About section of your channel as well.

Finally, let people know what your channel will be about and what kind of videos you will be sharing on it.

After you upload it, review it on both your desktop and mobile to be sure it looks good on both devices.

You can always change it up and reload it. I did it several times the other day myself.

Appealing YouTube Channel Videos

One benefit of having YouTube videos on your blog is that they will visually look appealing to readers. This can bring in more viewers and hopefully more subscribers to your YouTube channel.

When you have your channel on YouTube you can promote your blog and create more traffic to your blog. You may add your blog link in your descriptions so people can click and go read the full article there.

Not only that but you can add your brand to the background of your original video. You can take it a step further and become a YouTube partner.

Becoming a partner gives you the option to add banners and call-to-action branding.

Hence, this can earn you cash because YouTube shares its ad revenue with partners. You need a lot of hits and frequently added videos to qualify as a YouTube partner.

Optimizing Your YouTube Videos for Search

After you have your YouTube channel set up, think about how you want your videos to be found on search. This is where Tube Buddy can help your channel’s reach.

First, do a search on YouTube through your YouTube Studio. Then:

1. Go to analytics
2. Click Research
3. Put in your keywords
4. See which keywords are generating more searches or not
5. Then choose what type of video you will make

It makes no sense to produce videos that take time if no one is searching for the keywords or topics of your video, right? (Unless you have a very large following on YouTube.)

Tube Buddy then can guide you with your video covers and keywords in the description and your tags which helps YouTube optimization.

Cover Image

They say an image paints a picture in a thousand words. Covers can make a difference when people decide to watch a video on YouTube or not.

Furthermore, Tube Buddy lets you test video covers for your YouTube channel. You can see which cover will do better on the channel.

Canva is a great tool for creating your cover images for YouTube. You can quickly change colors and images to see which images will work best for your videos.

Not only that but now you can even create videos with Canva now.

One note of caution, be careful how much text you put on the cover images. Do save room for the video captions.

YouTube Video Descriptions

Include detailed descriptions for all your videos on the platform. You have the option to provide up to 1,000 characters in the YouTube description section for every video.

The descriptions must be pertinent to the content of the video. Nevertheless, the audience on the video platform is interested in viewing videos, not reading lengthy articles.

Keep the verbose information for your blog content plan.

Add YouTube Tags For Videos

The meta tags on videos are an important factor in helping videos show up in searches. This is one of the most overlooked parts of the network today. It is the video SEO for your videos.

For this reason, tags are considered a ranking factor in YouTube’s search algorithm.

Like any piece of metadata, your tags are an excellent opportunity to give YouTube and Google information about your video.

Add Your Call To Action Before Publishing

A call to action works great in the video itself or in the description. Use actionable words in the description.

You can add a link in the description of your video as well. This can be an affiliate link or a link to your specific blog post.

Another great call to action would be to ask people to subscribe to your YouTube channel.

Edit Your Videos Descriptions, Etc.

You can also edit your YouTube Channel. The photos and descriptions are changeable anytime.

The YouTube edits for videos can be in the tags and descriptions. However, the video itself is not editable though you may download it.

If you have a blog post with more relevant content or with updates, that link is changeable in your description edit.

You may also edit your video tags. I do this on older ones as I didn’t have TubeBuddy when I began my YouTube journey.

Not only that but search for keywords may most likely have changed over time. What was popular last year may not be as popular today.

Use YouTube Chapters

Chapters on YouTube are fairly new and are a great way to let people watch the part of the video they want to see the most. Go through your video and section it into chapters.

You can add more context and info to your video with YouTube chapters. And of course, sprinkle in some keywords along the way.

For example, this is one video where I added chapters: (Notice the set-up) It is easy to do.

All you need to do is click or press the chapter marker or select the timestamp in the video description.

0:01–0:17 Intro To Text Optimizer

0:18–0:23 Query Google or Bing

0:24–0:38 Geographic Area for Your SEO

0:39–0:45 Enter Your Text to Optimize

0:46–1:12 Score – Word Suggestions for SEO

1:13–1:43 Search Content Ideas

1:44–2:00 Questions People Search With

2:00–2:17 Chrome Extension for this SEO Tool

2:18–3:01 Example of a Blog Post Optimized

Add Video To A Playlist

Once you have several videos up and running be sure to add them to a playlist. A YouTube playlist is a collection of similar videos.

For example, I have one for Twitter Tips. (You can click on the image below to view it on YouTube.)

Furthermore, you can add a playlist to your other videos as well. This can increase traffic to those videos in the playlist. People can click on them when they pop up in a video.

Oftentimes, creators will add these to the end of the videos.

YouTube Shorts For Your Channel

Are you looking for a new way to engage with your audience and increase your channel’s reach? Then you might want to consider creating YouTube Shorts for your channel.

These short-form videos, similar to TikTok or Instagram reel videos, are a great way to showcase your creativity and personality in a quick, entertaining way.

Plus, they’re a great opportunity to reach new viewers who are scrolling through their YouTube Shorts feed. So, if you’re looking for a fun new way to spice up your content and grow your audience, give YouTube Shorts a try.

Channel Customizations

As you can see below, you can change up your layout to show a video for people who haven’t subscribed. Furthermore, you can feature a different video for returning subscribers.

Then there are sections where you can arrange your videos in different ways. You may show off your most popular videos or a playlist or highlight your shorts.

The choice is yours and you can always change it up to see what works best for your channel.

Lastly, be sure to fill out your channel description fully, and under settings: go to the channel. There are 500 characters you can add for tags for your channel overall.

As you look at all your settings you will see what other options you may have. They do change from time to time.

How To Give Access To Your YouTube Channel – 4 Steps

If you want someone to help you upload videos and work your channel for you, you can give them access to the channel.

1. Go to the settings of your channel.

2. Then, go to permissions.

3. Click the invite button there.

4. Enter their email address and it sends them an invite to manage your channel.

The one thing managers cannot do on your channel is engage with others or comment on other videos like you.

The Downside Of A YouTube Channel

However, the big downside to a YouTube channel is copyright infringement. If you don’t get permission from the owner of the video, your account may be shut down.

Also if the original owner posted the video on YouTube and has a share link then technically it’s open to the public. Consequently, if you want to play it safe then use your own videos.

Another downside is censorship over YouTube. Depending on your topics, YouTube videos may be censored or your channel shut down.  If this happens you may want to consider having a Rumble channel as well.

Likewise, Rumble is a great option for YouTube and you can use both together if you want to make some money off your videos.

Conclusion of a YouTube Channel For Your Blog

In a word, do you have a YouTube channel for your blog? Do you know how to create a YouTube channel now for your blog or website?

I’d love to know more about how it helps your blog (or not) in the comments below. Do you also use comments on YouTube?

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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

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