What You Should Know About Creating and Running a Successful Blog

A Successful Blog – How to Create and Run One

Are you wondering how to start a successful blog today? You are not alone.

Blogs have become an essential part of the modern Internet experience. They play a key role in marketing as well as dissemination of information to users interested in a particular subject. The word “blog” is a truncation of the word “weblog”.

This word indicates the informal, diary-style nature of these long-form, informal, web-based entries that often allow readers to comment and engage with the content creator, or blogger.

With millions of active blogs covering a variety of subjects, the format continues to be a great way to connect with others. Many bloggers have parlayed their sites into popular web destinations. Not only becoming popular public figures but generating significant income in the process.

a successful blog

Do you have a passion for a particular area of interest that inspires you to share with others?

Here’s what you should know about starting and managing your own successful blog.

They play a key role in marketing as well as dissemination of information to users interested in a particular subject. #blogging #InspireToThrive Click To Tweet

Creating Great Content Consistently

A successful blog is one that builds a faithful audience. It will be difficult to build and grow an audience if your blog isn’t regularly updated with great content. First, your blog needs to have a distinct personality that appeals to the intended audience.

Generic entries that don’t have a specific tone of point of view won’t engage your visitors to leave feedback. Secondly, your entries should be informative, trustworthy, and engaging to your intended audience. Ryan Biddulph of Blogging from Paradise does this consistently on his blog. 

For example, if you’re blogging about visiting Vegas, your readers expect your entries to be well-written, interesting, and knowledgeable about the area.

Furthermore, if your blog entries are few and far between, you’ll have trouble growing a following as visitors won’t know when to expect updates. Great blogs need content writers to generate informative and worthwhile posts that help maintain quality and consistency.

It will be difficult to build and grow an audience if your blog isn’t regularly updated with great content. #bloggingtips Click To Tweet

Naming Your Blog

Choosing a name for your blog will help your blog to be recognized easily. The name of your blog could also reflect your blog’s niche. You can use a tool to find out what names work best for your blog now.

A name generator tool will save you much valuable time when picking out your blog’s name.

Finding the Right Platform for a Successful Blog

In addition to having great content, you need to make sure that your blog is attractive and professional-looking. Fortunately for you, there are many blogging platforms with free, customizable design themes. This will spare you from having to learn HTML or how to code. (Though at times it does help!) 

You can also look for platforms that are catered towards certain types of objectives. Choice blogging for business or to display your creations for discussion and purchase. You don’t need to have a degree in graphic design or programming to create a blog that not only looks really good.

But you do need a blog that is fully functional across operating systems and browsers, including those on mobile devices. Next, be sure to pick a great hosting provider for your blog too!

You need to make sure that your blog is attractive and professional-looking. #InspireToThrive Click To Tweet

Growing Your Audience With Social Media

Social media platforms such as Instagram, Twitter, and Facebook can be used to market your site to its intended audiences. Many social media sites can be used as the basis for your blogging.

For example, if you’d like to blog about creating resumes or writing cover letters, a site like LinkedIn which caters to a professional audience can be a great way to start blogging and/or to drive followers to your site.

If you’d like to write about photography or graphic design, Instagram and Pinterest may work well as a way to build a following that can be directed to your blog for more in-depth details and discussion about your content.

You may consider enhancing your content with YouTube or other video-based platforms.

agorapulse for social media
How Agorapulse puts you above the rest on social media

Interacting With Readers

Successful blogs generate discussion, not just between you and your audience, but among readers as well. You should encourage your readers to interact with you and each other where possible. Faithful readers will provide feedback that helps make your blog a better source of information.

Make sure that it’s easy for your readers to provide comments. If your site becomes known as a place for interaction, you’ll build a community through word of mouth and shared content. You may get negative feedback from time to time.

While you always have the option to delete, consider that engaging with your critics may foster great discussion and possibly, win them over.

Darren Rowse of ProBlogger a master at this one.  For years he continues to generate a lot of comments on his blog posts.

blog comments help a successful blog

Blogging for You

Don’t let negativity prevent you from updating your blog regularly.

Blogging is not only a great way for you to indulge your passions and the things that you care most about. A successful blog has informative and well-written content that fosters discussion among readers and keeps them coming back for more.

A great blog is also easily readable and works for visitors among multiple platforms, operating systems, and devices. These are just a few tips to make sure you’ve got the essential elements for blogging success.

Of course, it does take a lot of time and hard work to make your blog a successful one! Lastly, I’d love to know in the comments what other tips you would add for someone starting a blog today?

 

blogging tools for a successful blog
Click on the above for my blogging tool resource!

 

 

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hey Lisa,

    Awesome post.

    Many thanks for sharing this useful and informative article with us. I am a newbie blogger and new to your website too but bookmarked it, as every time I came here learn something very new, interesting and informative. Really loved and enjoyed reading your article.

    Thanks for sharing the various tips and ideas about how to create and run a successful blog as personally this is going to help me a lot as well as all the newbie bloggers. Yes Lisa, I too agree, creating great content and that’s too consistently is very important if you want to be a successful blogger. Keep sharing more similar and informative posts.

    Thanks & Regards,
    -Rijhu

    • Hi Rijhu, You are welcome. How long have you been blogging for? And how often do you post? Thanks for your input and for coming by on this one. Have a great day!

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