How To Start Your Own Online Clothing Business Even During a Pandemic

With more and more people turning against fast-fashion retailers and turning their attentions towards slow fashion and independent manufacturers, there has never been a better time to get into the business of making and selling your own clothing.

Yes, you heard that right! You can start your own clothing business online during a pandemic. Since many are working from home, they are dressing in more comfortable or fun clothing than ever before.

your own online clothing business

 

Of course, there are still changes. You will still need to compete with companies that can shift such volume that their margins are like a fine thread. If you want to succeed, you need to make sure that there is a big point of difference between what you do and what they do.

So, what do you need to think about when it comes to setting up your own fashion company? If you have followed me for many years you may remember I ran a fashion medical scrub company before I got into blogging and social media. Yes, way back in time!

Here are some of the steps that you should take if you want to start your own clothing business online today.

If you have followed me for many years you may remember I ran a fashion medical scrub company before I got into blogging and social media. #InspireToThrive Click To Tweet

Come Up With A Niche For Your Own Online Clothing Business

The first thing that you need to do is find your spot in the market. Ideally, you want to find the gap that nobody has yet filled. If you are a creative entrepreneur, this should come naturally to you.

It is important to define your niche from the very start. Are you going to target a certain specific demographic? Are you going to focus your attention on developing one specific product and producing variations on it?

Create Your Budget For Your Own Online Clothing Business

If you are starting out as a shoestring business, then you will want to test out your ideas on a small scale. Maybe selling on Etsy.

However, if you plan on starting bigger and you have some money that you can invest then you will need to come up with a full business plan. This should include full costs and a budget. Work out how much you have to spend, and what you can spend it on, and stick rigidly to your budget.

create your budget

Don’t forget to factor in a contingency in case anything goes wrong.

Write Your Business Plan

You will need to secure additional finances. Whether that is from the bank or from private investors, they are going to want to see a business plan.

Your business plan should include an analysis of the competition, as well as a breakdown of exactly what you plan to do and how you will do it.

Create Your Products For Your Online Clothing Business

For a clothing business, the most exciting phase of the process is product development. Start getting your designs onto paper. From here, you will need to create your tech pack.

This is the information that you will need to give to the factory to make your product. This will also include the important information that will go on the care label.

Create Your Clothing Brand

Choose a brand name that will appeal to your target audience. Run market research workshops to see what works for your potential customers. However, don’t forget the brand name will be part of your domain name.

The right colors and words can make a huge difference when you go to market your own clothing business online.

Use Social Media to Get Your Own Clothing Business Online Noticed

This will take a lot of time and effort. You may want to learn how to use Instagram. Instagram does very well in the fashion sector. People love shopping right on Instagram. Users stay more engaged and on the social network as they shop and look at products and images.

You can also feature your products in the popular stories feature on Instagram.

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Get The Orders In

Once you have the design and branding in place, you will have something to show fashion buyers in stores. Start generating your first wholesale orders based on these designs and then set to work manufacturing the orders.

Make sure you always let people know when you have out of stock items. That is one of the biggest things I had issues with selling online. (Customers got angry when they ordered and found out it was out of stock later.)  And of course, fast delivery is a must today.

I’d love to know if you have produced any products to sell online? Please drop a comment to discuss.

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa,

    Nice breakdown of how to get your online store up and running. Oodles of opportunities greet all folks now because we are shifting toward a WAH trend for more employees and entrepreneurs. Wise ones will hop all over this trend, provide a useful service and prosper in the process.

    Ryan

    • Thank you Ryan 🙂 Yes, I thought the timing was perfect for this one. I always wonder about getting back into an online retail shop from time to time. People are getting tired of ordering from those big corporations. Thanks for coming by on this one and have a great day Ryan.

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