Starting Your Own Online Business
There are many of you who do not want to go to a job in an office every day. The cubicle is not a great place to work in day after day anymore.
I know you would prefer to work from home and be your own boss. Now, the internet has given you a way to achieve your dream of working from home. I’m not going to tell you it’s easy but it is doable and you might just LOVE it! ?
You can create a website that sells various products and services. You can operate this website from the comfort of your own home. This could be done as a side hustle first before going full time.
However, starting a successful online business is much easier said than done. There are many other people who have had the same dream. Not all these websites are going to survive.Many of you would prefer to work from home and be your own boss. #onlinebusiness Click To Tweet
My Personal Experience With A Retail Website
By all means I can tell you from personal experience about websites that will not survive. If you have been a long time reader here you may remember I ran a retail website selling medical scrubs. That is what inspired me to blog. Inspire to Thrive began teaching about my experiences from that retail website.
As a result that retail website is what taught me all about social media. I learned about drop shipping and dealing with products from overseas. Back orders became the norm which was not a good thing. This was before Amazon came along with quick and free shipping!
Of course, you can have a website with services and not just products. That’s what I do now and love it. 🙂
Now, here are some of the things YOU need to know to get your new online business off the ground!
Find the best web designer who works in your area.
Designing a website can be a very complicated process. It is something that you might not have the skills to perform. Thus, you need to get in contact with someone who has the knowledge regarding how to write code.
There are many companies you can hire to perform this task for you. However, there are also people who design websites in their spare time. You might be able to save a lot of money hiring one of these people. Look online to see if any web designers in your area have posted ads for their services.
Hosting For Your Online Business
Equally important is your hosting company of choice. You want to be sure you do not have any down time for your new website. Downtime is just like losing money! You pay for what you get when it comes to hosting.
You can sign up for Pingdom for Free to be notified if your site ever does go down offline. They send out emails daily, weekly or monthly, depending on how you request it.
Another concern today is web security. Be sure you go with the SSL certificate for your website and https as you will be taking money over the internet. You will want your website to be secure for your customers.Downtime is just like losing money! You pay for what you get when it comes to hosting. #onlinebusiness Click To Tweet
Decide how you will go about promoting your site.
You will need to let the world know about all the things that you are selling or the services you are offering on your site. This means you will need to come up with some sort of a promotional plan.
Otherwise, your site will not get the amount of traffic that it needs to generate an income that will make it profitable. You might want to consider hiring a company that offers online marketing services.
This type of company will devise a strategy that will target your core demographic and let them know about your site. Today an online business really needs an omnichannel marketing strategy.
Finally you must identify your target audience when starting your own online business. Donna Merrill wrote about how to dominate in your industry by identifying your own target audience. (A must read!) Promoting to people who are not interested is a waste of your precious time.You will need to let the world know about all the things that you are selling or the services you are offering on your site. #onlinebusiness Click To Tweet
Hire a company that specializes in search engine optimization (SEO).
SEO is the most effective way to get your site ranked at or near the time of search engine results. This will enable people to notice your site more easily. The traffic increase that having your site ranked highly in search results will generate cannot be underestimated.
There are plenty of companies that offer SEO services. The money you will need to spend will be a worthwhile investment.
Just be sure the company you hire has an established track record. You would be wise to speak to some of the SEO company’s current or past clients.
Ask these people if they are satisfied with the results they received. (Recently, I hired someone to do my own as I’ve learned to delegate more!)SEO is the most effective way to get your site ranked at or near the time of search engine results. #onlinebusiness Click To Tweet
Get An eCommerce Shopping Cart When Starting Your Own Online Business
Having a great eCommerce shopping cart is key when starting your own online business. In fact, it will be the backbone of your sales operation. It will make it easy for your customers to put things into a shopping cart.
If they don’t check out with their items you can send them emails to remind them of what they left in their shopping cart. This is just one thing a great eCommerce shopping cart can do for your business.
Furthermore, having a speedy shopping cart is another bonus for your customers. Everyone wants to make a purchase instantly. Consequently a great shopping cart an ensure that!Having a speedy shopping cart is another bonus for your customers. #onlinebusiness Click To Tweet
Sell Products You Can Deliver Fast and Cheap!
Today people are used to Amazon delivery within 2 days of their orders. After all who has time to wait a week when overnight delivery is becoming the norm?
Be sure you will have enough of the products in stock too. People will not come back to your website if you are out of stock. And worse if they order from you to learn it’s out of stock after they have paid.
Starting your own online business is not easy today. It takes hard work and patience. Check out some ideas here on what kinds of things people are buying online.
Finally, my last tip is to start an online course. Why not teach others what you know? To learn more read this post by Erik
Furthermore, learn to work from home without driving your insane. For many, that takes time and patience. You must learn new routines and ways of getting things done.
I’d love to know in the comments below if you have a retail website or if you are starting your own online business today?
Or do you have a services website like myself? Or would you rather just climb that corporate ladder instead?