8 Reasons Why We Come Back To Your Blog Today Again and Again

Do you wonder why we come back to your blog or not?

I’ve been reading many blogs lately as to why bloggers don’t like your blog. I wanted to focus on the positive and the reasons we keep coming back to read your blog today. Isn’t that what you want?

Bloggers love when their readers come back to their blog. It is nice when their readers read each and every post. Many work hard to write, research and find or create images for too.

come back to your blog to read again

Here are some tips on how to have your readers come back for more!

Bloggers love when their readers come back to their blog. It is nice when their readers read each and every post. #bloggingtips Click To Tweet

8 Reasons For Coming Back To Your Blog Today

Content Is King

People love reading about new things. Therefore, provide new angles on various topics of interest and sometimes topics out of their interest so they can take a break. Write in your own voice and make it unique. Today content is more long-form than ever before.

Even using the Yoast plugin suggests that your content is now 900 words. In the old days of blogging it was just 300 words.  That’s 3x more content you must produce!

Recently the team at Designhill put 15 questions to four blogging pros. 

One of the tips was to “go with your passion, try to find an underserved area, then find a few partners you can drive sales for.”

The Layout of Your Blog Today

Pleasing to the eyes is a must for your blog layout. Folks don’t have to search through endless ads to find the content. A layout should be organized and internal links should make sense. Readers should not have to hunt around your blog to find your contact info or how to purchase your latest product or service.

A clean sidebar is a must too!

Of course, you can go with no sidebar today too. Minimal design is the latest craze for blogs. Many of the new themes are made with minimal design in mind. They are much easier on the eye to read too.

Gone as the days of ads all down a sidebar or links to other bloggers. The old blogroll is dead! Remember how everyone used to list their favorite bloggers down the sidebar? Some had 20 plus of these links along the side.

Instead of mentioning others on the sidebar, consider guest posting on other blogs in your niche. This will help you network with others in your niche online.

Readers should not have to hunt around your blog to find your contact info or how to purchase your latest product or service. Click To Tweet

Type Size and Text Length Matters

People don’t want to squint to read the text! Use nice large text in short paragraphs. Short paragraphs with no more than 300 words are best for SEO. Yoast SEO premium will guide you along the way for this one.

Therefore try to write short sentences.  I get many contributor posts today with extra-long sentences that need editing. Try to keep it short and sweet!

Short paragraphs with no more than 300 words is best for SEO. Click To Tweet

The Freshness of Your Blog Makes a Difference

People don’t want to read on topics of social media or SEO tips that are old. These topics change constantly and folks want to read the most up-to-date info they can find.

Therefore update your blog content from time to time. This post is being updated 9 years later in 2021. It was first written back in 2012.

Google will also love your blog when you update your content. When you update old posts you can be sure to not have any orphan content on your site.

By doing those updates and freshening your blog posts you will increase your blog’s SEO juice.

freshness counts on the blog

People don't want to read on topics of social media or SEO tips that are old. #bloggingtips Click To Tweet

Responsiveness of Your Blog for Others to Come Back To Your Blog

Responsiveness means 2 things today. The first is for mobile-ready. Is your website mobile-friendly? This is so important as most of the web traffic today is done via mobile. Folks are not reading blogs from their desktop as they once did.

Secondly, responsiveness means responding to your readers. Are you answering your comments within 24-48 hours? Do you respond to emails from your readers?

Being responsive to your readers is key to keeping them around. People today want answers and information fast. There is no time to waste today.

Are you answering your comments within 24-48 hours? Do you respond to emails from your readers? #bloggingtips Click To Tweet

Graphics Make A Difference

Readers love to see a visual and they need to see a visual. It doesn’t have to be a Picasso either! When I come upon a blog without a visual I tend not to want to read it.

In fact, I love using Canva for making images today. It is so easy to create different sizes and types of images with this image service. Many of their images are FREE and some are just $1.

Links – How Many?

Finally, if a blog post has just been linked out everywhere, why bother reading that blog? You can just read the ones that they link out to. A few links out are fine and sometimes necessary for citations. It shows where you generated your info from. It gives you the authority to show what you know!

Be sure to use internal links too on your posts. Not only are these important for orphaned content but they are very important for your blog’s structure. It can help readers to learn more.

Blogging is NOT easy and it takes a lot of time as I’ve mentioned over on Grow Map.

Sharing Your Blog Today

I do like to be able to share great content that I find on blogs through various social networks so the blog should have ways in which to share it. Sharing is caring!

Bonus Tip: Have your share buttons where others can share easily from your blog. Include your Twitter handle on them. I see so many today that still DO NOT have their Twitter handle. It makes it hard to share and give them credit!

It’s one of my biggest pet peeves. It takes me and others much longer to share your content if we do at all. On days I’m short I’m time I pass on it. Don’t let that happen to you!

See the example below from Mudassir on mentioning others in a tweet!

Your Turn

What is it that makes you come back to read a blog over and over again?

What tips would you add to this? I’d love to know more in the comments below.

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.

  • […] 8 reasons why I come back to your blog and and again to read it – it must look good and read well for us to come back to read your blog again and again  […]

  • Great points! I love coming back to sites where the blogger is interactive. That lets me know they actually read what I say.

  • Hi Lisa! I found your blog through #flashbackfriday and just wanted to say I love this post. We spend so much time concentrating on the negative, it can sometimes make it hard to improve. Focusing on things you do well can really boost your confidence.

    I definitely agree that a blog with a good format and witty content will always keep me coming back.

    • Thanks Melissa, I have to get back there myself on chasing joy to read the others. Thanks for coming by and commenting today.

  • Great list, Lisa. I especially like #2, but I need to work on #7. I think I put too many links out! 🙁

  • Agreed. This is a great list. Actually, there’s also times that I won’t come back if the text on the whole page is centered – I’ve made an exception for some bloggers, but usually my brain just can’t handle it. #FF

  • Great tips!
    I always think I am keeping up and good to see a handy list of tips and ideas.
    -r

  • Hi Lisa,
    I love this article. You read a lot of things about why people don’t come to your blog and it does become a little overwhelming and discouraging to say the less. Blogging is one of the hardest things to do because you put yourself out there and when people don’t visit you or don’t comment so you don’t know they are visited, you find yourself asking the question. What is wrong with me? Am I good enough, is my content that bad, or should I be the person standing in the corner not the person trying to have a voice. It is nice to see what would be helpful to get traffic to your blog. I am a few months into my new adventure and I will have to say, this article was uplifting because I can see some of the positives that might help me grow and build a strong readership.

    • Your site is awesome Cynthia – I have no doubts you’ll be getting more views and comments soon. They are days when you go a long time before a comment and wonder. But it’s summertime here and many people are out and about and getting the kids ready for back-to-school too 🙂

  • Hi, 😛 Lisa,

    I love this discussion.

    The main reasons why I go back to others’ blogs are (1) excellent content and the engagement in the comment area, (2) fresh and cutting edge material that is shared in a esay-to-understand manner and (3) No annoying and ‘never go away’ pop-ups!

    Viola Tam

  • Great tips! I love this article. It was stumbled to me from another brilliant woman: medtopicwriter! Not Your Ordinary Recipes
    Not Your Ordinary Agent

  • Great overview Lisa… I'd second these, the overall appearance being a major factor.

    Large tracts of text or too many overpowering dark colors are a big turn off, as are piles of flashing ads.

    I will make more effort to read if I have some kind of recommendation for or relationship with the author or blogger though.

    As you pointed out there does seem to be a fad for "101 reasons I won't read your blog" type posts… I guess it started as a 'flip around' to create interesting reading, but I agree now that there's loads of these posts it's time to focus on the positive again.

    One thing that certainly keeps me coming back is if there's an element of FUN in posts, even if they're about SEO or other 'serious' subjects, I think there's always room for a smile and a touch of humor. There's so many blogs around that a touch of entertainment really helps to stand out!

  • Content is king afterall, thats the reason I come back to a blog. Secondly if I like the writer.

  • I love the way you put a positive spin on blogging tips. Too often it's about what "you're doing wrong." Well done!

  • Yes and what may look good to you may not look good to everyone too. But small type? I think everyone can tell that, no?

  • Those are the exact reasons why I go back to other sites myself. If the content is good and the blog design looks like crap, I won't even bother to keep reading. I think people have good intentions and try to build a blog they can be proud of, but staying in line with your design, layout, colors and structure is critical. No awareness of how your blog really looks is foolish.

  • Yes, blogging can be social too. It is NO FUN leaving comments when that blogger never visits your site or responds to any of your comments.

  • Responding to comments is definitely important. I understand being late with a response, nut when someone cares enough to leave u a comment, its nice to eventually respond.

  • Hi Lisa, great post! The reason why I love reading and reading one blog and keep coming back with that blog is the content,. We stick with their blog because we enjoyed reading, learning and discovering new things. 🙂 Thanks a lot for this post.:)

  • Definitely the content and layout. I go to some blogs and you can't hardly read them due to colors and/or font style. That's a big turn off. I continue to come to yours because there's always something new and exciting to learn. I may not always comment but I'm always reading! 🙂 Keep up the good work!

  • Great post Lisa 🙂 I agree with all your facts. When it comes to Freshness I think it depends on your topic or subject. Under some topics, generating old but current and valid stuff still worthy for beginners. Isn't it? 🙂 Under some specific titles, bloggers can update their old posts to make use of. But they don't. It's a weak point too.

    If I may I'd like to add another point ~ Compatibility. I think when designing a site, screen resolution, optimizing it for mobile devices and such things are must-do things to be user friendly. If I have to scroll (left to right) all the time I read a post, it's not convenient.

    I come to read your blog mostly due to clarity and straightforwardness of your content, nice flow and responsiveness. I conclude that your blog depicts your personality and style. I think that's why most readers visit here or visit any other interesting blogs 🙂

    Cheers…

  • Great points Lisa! I agree with the list that you gave, and I would add one more. It color of the background conflicts with the text. Like if there is a design behind the text that hurts my eyes, I will simply move on to another site.
    I really don't like, as you already mentioned, to have to wade through endless ads to get to the content! I do understand the desire to make the blog pa, but that is a real turn off to me as well. Great post! Thanks for sharing!

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