If you are just starting out in the world of blogging for business, you might well find yourself wondering what you actually need to do to be able to make sure that it will be a successful blog.
There are over 300 million blogs today according to blogging.org. So, you must be prepared to do what it takes to succeed with your blog.
Chances are, you are a good writer and you know that that part of it won’t be a problem. But, even so, there are likely to be so many more things that you need to focus on if you are to make sure that your blog is a success.
What Does It Take to Have a Successful Blog?
So what are those things, and what should you do to make sure that your blog is actually going to succeed?
In this article, we are going to take a look at some of the major things that you need to focus on. These things will make sure that your blog is going to do well in the future and stands out from other blogs.
As long as you are focusing on these things, you should find that you can much more effectively support the likelihood of your success high.
Good Writing for Succesful Blogs
It might go without saying, but by that same token it is always worth repeating: you need to have good writing on your blog if it is to do well.
You see enough blogs that are full of average, paraphrased, rehashed writing with no heart or care put into it. These types of blogs are unlikely to do well overall. If you want your blog to really stand out, you need to make sure that you fill it with good writing to become a popular blog.
Being a good writer takes practice, so keep at it!
If you think you might need some practice, then the only way to do that is to sit down and get writing! Therefore, make sure that you are doing that at your earliest convenience. You might find it hard to know what good writing is and whether or not you are producing it.
However, that is why an extra set of eyes can be really helpful to make sure that you are doing it right. I know I’ve had to have several proofreaders along the way to help me!
Get the writing down, and you have the basic building blocks of your blog, and of making sure it is good and popular.
If you think you might need some practice, then the only way to do that is to sit down and get writing! #bloggingtips Click To TweetHelp With Admin is a Recipe for Blog Success
If you think you might need some help with the admin side of things, you are absolutely not alone. This is something that you need to think about. It will help you to keep control of the business side of things with your blog.
There might be many ways in which you need this help. It is something that you need to think about early on. It will ensure that you have the right kind of tracks in place for the future of the business.
Hence, it might be that you need to make use of a service helping you with a virtual address for mail, or that you want to hire an online receptionist to help you in some way.
Whatever it is, make sure that you have your plan in place. So, you can get on with the actual blogging. This will surely help get your blog to a place of much greater success. Keep your blog neat and be sure your blogging categories are in order.
Think about the different types of people you’ll need to blog effectively. You might have one person who is an expert on software, another with skills in design and copywriting while still others can provide technical support when needed or take care of various other tasks according to the needs at hand (like editing).
It might be that you need to make use of a service helping you with a virtual address for mail, or that you want to hire an online receptionist to help you in some way. #bloggingtips Click To TweetGood Marketing for Your Blog to Succeed
The way you market your blog says a lot about whether or not it will do well. What you can expect from marketing is something that you should absolutely think about! You’ll need to market it if you want your blog to succeed and thrive as you hoped it to.
Good marketing is diverse but consistent with itself, and you need to make sure that your blog has some kind of a brand, and a strong one at that if you are to make sure that your marketing works as well as possible.
If you don’t currently have a brand as such, start working on that now. You will need to incorporate it into the design of your blog. Then, make sure that your brand image is present on your social media and so on.
Without doing this, you will find it much harder to keep your blog going strong. Thus, your marketing will likely fall on deaf ears overall.
Of course, networking with other successful bloggers will help your blog marketing big time. Over the years I’ve often networked with Ryan Biddulph, Donna Merrill, Erik Emanuelli, and recently Amanda Ricks to name a few. These relationships have been invaluable.
I’ve learned so much from them over the years and even met Donna Merrill in person.
Good marketing is diverse but consistent with itself, and you need to make sure that your blog has some kind of a brand, and a strong one at that. #blogmarketing Click To TweetThe 80/20 Rule with Marketing for Your Successful Blog
When I first started blogging I had no idea I needed to spend 80% of my time promoting the blog. I thought writing took a lot of time – boy was I wrong! So plan ahead for your blog to spend more time marketing and promoting it.
If you use social media for your marketing as you should, it can take up a lot of your time. Try a tool like Agorapulse to save you valuable time scheduling your social media!
Succeeding With Your Blog
There are a lot of things that you need to keep in mind if want your blog or website to be successful. But, with the right focus on these basics, everything should go smoothly and efficiently for years!
As long as you focus on the above, you should be able to be happy with your blogging business, and you should hopefully get all the readers that you need.
Always test and repeat what works for your blog. What works one day may not work the next day.
When I first started blogging I had no idea I needed to spend 80 percent of my time promoting the blog. I thought writing took a lot of time - boy was I wrong! #bloggingtips Click To TweetYour Thoughts on Your Blog’s Success?
What are you focusing on today to make your blog a success in the coming year? Are you using the 80/20 rule for your blog?
I’d love to know more in the comments below and please share on your favorite social networks!
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.
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100% good advice. I talk all the time about the 80/20 rule, especially around business blogs. Marketers think that the work is done setting up a blog and writing a few posts but that is where it all starts. I always talk about a blog is not for a campaign it’s for life. Start with that mindset.
Hi Olive, I love your “talk” a blog is not for a campaign it’s for life. That is for SURE! I wonder if I would have gotten into this years ago if I had known 🙂 It is amazing how much time is needed to run a succesful blog today Olive. Thanks for coming by and have a wonderful day!
Hi Lisa,
Your article is very informative, with amazing points that will benefit all in the content marketing industry. Networking has proved rewarding for me, for example. It was by networking that I got to meet interesting people like you who has had me along the way. Publicity is also great for growing your blog. And as you pointed out, the 80% / 20% rule still stands. However, you also have to make sure you distribute quality over quantity.
Hi Lisa,
You’re right about using the Pareto principle in blog marketing.
You can write all you want, but if no one reads it, you might as well shout into the vacuum. You’d get about the same results…
Heavy promotion early on is a must, whoever you are.
You could be Neil Patel and you’d still need to market your stuff.
I’m guessing most of your readers are not Neil Patel.
Am I right, Lisa?
🙂
Hi Nikola, yes, and it took me quite some time to learn to spend more time marketing the blog, I’m about at 70% as I still have a way to go to achieve it. LOL, I am guessing you are right about Neil Patel too. He sure does promote and promote and I haven’t seen him come by yet to comment 🙂
Thanks for your input and have a great day there Nikola!
Lisa: The Pareto Principle is applicable in plenty of places! 😉
Hi Martin, oh yes, that is! It’s been known since the 1800’s that for many events, roughly 80% of the effects come from 20% of the causes. I truly believe in it. Thanks for coming by on this one Martin and have a great rest of your weekend.
As Donna and Ryan already confirmed marketing your blog is so important. When I started I had no idea that I needed to get out there and use social media etc to get the word out.
But I learned fast how important your 80:20 rule was.
Great tips Lisa and thank you so much for the mention.
Have a good day. ?
Hi Amanda, I was the same way too. I only wrote and tweeted. It wasn’t until I started to network with others on Twitter that it all began to come together. I’m glad you learned the lesson fast! I took a little longer 🙂 I love the 80/20 rule for most things in life as well. I hope you have a nice day Amanda and a great weekend ahead 🙂
🙂 Well, nothing beats good marketing.
And, thank you for the fabulous advice!
Thanks Renard, how have you been? I haven’t seen you around? Are you still blogging? Good marketing is key to blogging today. Thanks for coming by Renard.
Hi Lisa
All excellent ideas to help your blog succeed.
This is important stuff for bloggers because so many of them spend 90% of their time writing, and the other 10% (or less) on all the other things, including marketing and networking.
Ironically, as you point out, bloggers really need to spend 80% promoting and 20% creating.
-Donna
Hi Donna, that was me when I first started! I only wrote and tweeted. Then once I started engaging with others things began to happen. That’s how you and I met online 🙂 I think after time you do get quicker with your writing. It’s sharpening that skill. Thank you for coming by on this one and enjoy your weekend ahead Donna.
Excellent advice on marketing Lisa. I do some writing. I do tons of networking. Networking and marketing take up most of my day. Creating is key but connecting puts you over the top. Thanks for the shout out 🙂
Hi Ryan, thank you. Very interesting. Would you say you follow the 80/20 rule with that one? I’d agree, it can put you over the top by connecting with others 🙂 Have a wonderful day and weekend ahead Ryan.
Hi Lisa,
To run a successful blogging business it is necessary that you understand the art of growing. There are lot of outdated tactics that bloggers are still following. You should replace the outdated strategies with the new one.
You cannot think of creating content and empowering it with promotion if you are not able to do research. That is why I follow “Eagle Eye Concept for bloggers and SEO”. This rule emphasis on research, development and promotion.
I also believe in “Content Scoring.” It helps to measure the performance of your content.
Good marketing always plan an important role.
Thanks for sharing.
Hi Sona, welcome to Inspire To Thrive! Oh yes, growing your blog is key today with so many out there. Research is key for any blog post today. I love the content scoring approach, I just read about it yesterday. You can’t have success with your blog without the good marketing. Too much competition today to not have that in place. Thank you for coming by and have a wonderful day Sona.