TikTok is one of the fastest-growing social media platforms right now. Users just can’t get enough of the fun, entertaining short video format TikTok is famous for. But what are the best times to post on TikTok to generate views?
With nearly 1.6 billion monthly active users, it’s currently the 5th most popular social channel. TikTok is the second-most-used social networking platform when you consider the total cumulative time users spend on the platform.
Image via DataReportal
With numbers like that, TikTok isn’t just fun—it’s a serious player in the marketing world. So, if it’s not already part of your social media strategy, it should be. But here’s the big question, what are the best times to post on TikTok to actually reach your audience?
In this guide, I’ll discuss the best times to post on TikTok. I’ll also share TikTok posting tips to help you schedule your content marketing calendar effectively and boost your brand’s engagement.
Let’s explore.
Table of Contents
The Best Days and Times to Post on TikTok: An Overview
Timing matters. Knowing the best times to post on TikTok can give you a strategic advantage. Based on various studies, here’s a quick look at TikTok’s most active hours:
- Users are more active on weekdays, so those are the best days to post on TikTok.
- Wednesdays are the best overall days to engage with your audience, closely followed by Tuesdays and Thursdays
- TikTokers are the least active on Sundays
- Before work or at the end of a workday is when TikTok users are more active
- Later in the day is the best time to post on TikTok
Now, let’s discuss the best times to post on TikTok on each day of the week.
Optimal Times to Post on TikTok on Monday
TikTok business profiles experience maximum engagement from 12 pm to 5 pm on Mondays. This is generally true with other social platforms like Facebook and Instagram.
Best Times to Post on TikTok on Tuesday
Researchers have seen a single-hour spike on Tuesday between 4 pm and 5 pm when users are most active on TikTok. However, consider scheduling your posts a few hours before or after the peak hour to see good results.
Optimal Times to Post on TikTok on Wednesday
Wednesdays have the maximum peak hours of engagement on TikTok compared to any other day. Time slots between 2 pm and 5 pm are considered the best times to post on TikTok on Wednesday.
Best Times to Post on TikTok on Thursday
Thursday is the second-best day to post on TikTok, with late afternoon being the best time. You can post your content between 3 and 5 pm to experience high activity on your business profile.
Top Times to Post on TikTok on Friday
Fridays experience an average engagement, with 5 pm being the best time to engage your audience. As the evening proceeds, we see TikTokers interacting online.
Best Times to Post on TikTok on Saturday
The optimal time to post your content on Saturday is between 9 am and 11 am and again at 5 pm. As users are in a relaxed mode, there is a decline in social media activity.
Best Times to Post on TikTok on Sunday
Sunday is the least active day on TikTok. So, you can expect below-average activity. You can schedule your content anywhere between 8 am and 5 pm, but do not anticipate any spike in engagement.
Trends and Insights
These general time slots are based on global trends but can vary depending on your target industry or region. That’s why understanding the best times to post on TikTok is crucial to increase visibility and develop a strong marketing strategy.
With these insights, you can create a pitch deck that outlines your TikTok marketing plan, posting schedule, and expected engagement outcomes to stay ahead of the competition.
You can also use this data to automate your content schedule and boost engagement more efficiently. In fact, some of the top social media marketing tools as explored in Attrock guide can analyze performance metrics and provide personalized recommendations for the best times to post on TikTok.
How to Find Your Best Times to Post on TikTok?
Understanding the best times to post on TikTok can help you develop an effective strategy and increase social media business productivity. But to ensure maximum engagement, you need to know the best times your audience engages with your brand on TikTok.
Here are a few tips on how to find the best times to post on TikTok.
1. Switch to TikTok Business Account
Upgrading your profile to a TikTok Business account gives you access to the native TikTok Analytics tool. It also provides relevant information about your audience and all the activities on your TikTok posts.
Image via TikTok
You can analyze this data to decide the optimal time slots you should target on this platform. You can also leverage tools like customer service automation platforms that integrate with TikTok to streamline your audience engagement, track inquiries, and provide timely responses based on activity patterns.
2. Study Popular Content
Knowing the best times to post on TikTok is essential, but don’t focus only on the optimal posting times. Study popular content and how different types of content perform during those peak time slots.
You can also utilize employee recognition software to support internal motivation and reward your social media team for top-performing content based on KPIs and analytics. All these can help you create and post content that captures the audience’s attention.
3. Focus on Region and Demography
The optimal time slots may vary from region to region and according to demographic preferences. Your European audience may be active on TikTok at a different time than in Australia.
So, segment your audience based on these factors and find the best times to engage them. Targeted scheduling will result in better ROI.
4. Observe Your Competition
Observing your competitors and TikTok influencers in your industry is one of the most effective strategies for finding the best times to post on TikTok. Understanding their content scheduling pattern can help you fix the gaps in your TikTok marketing strategy and achieve your desired goals.
Final Thoughts: Top Slot to Post on TikTok
Knowing the best times to post on TikTok is essential, but don’t stop at the general guidelines. Use them as a starting point. Monitor your analytics, test different posting times, and see what clicks with your audience.
Every brand is different, so what works for one might not work for another. Experiment, learn from your results, and keep refining your strategy. The more intentional you are with your timing and content, the better your engagement.
TikTok Posting Times: Frequently Asked Questions
Yes. TikTok’s algorithm favors new content that gets quick engagement. Posting when your followers are active gives your videos a better chance to trend.
Use TikTok Pro or Business account analytics. Under the Followers tab, check “Follower activity” for hours and days when your audience is online.
Consistency helps, but slight adjustments based on analytics can improve reach. Test different times and see what drives the best results.
Yes. For example, content aimed at students does well after school hours, while business tips perform better before work or lunch breaks.
Most creators see growth with 1-3 posts per day. Don’t sacrifice quality for quantity. Consistent, engaging content matters most.
Algorithm changes sometimes impact reach, but posting when your audience is active remains important. Keep up with TikTok updates and adjust as needed.
The first hour is key for TikTok’s algorithm. If a video performs well early, the platform will show it to more users.
Yes. TikTok’s built-in scheduler for Business accounts lets you plan posts up to 10 days ahead. Other social media platforms like Later and Buffer also support TikTok scheduling.
He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.
He contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more.
He leverages his experience to help SaaS businesses, influencers, local businesses, and ecommerce brands grow their traffic, leads, sales, and authority.
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