5 Essentials of The Marketing Workflow Process
If you have been marketing your small business or blog you know it can be overwhelming at times. There are so many tasks to think about and to put into action. You may not know where to even begin!
This is why you will need a good marketing workflow process.
It really helps if you can stay organized and go step by step with the essential marketing workflow via some online collaboration tools and tricks.
The 5 Marketing Workflow Process Essentials Are:
- Content Marketing.
- Email Marketing.
- Social Media Marketing.
- Online Public Relations.
- Search Engine Marketing.
Content Marketing for Your Marketing Workflow Process
Content marketing covers a lot of ground. It all starts with a plan. Then you must schedule posts and write posts. But it does not end there!
You will need to find images, quotes, infographics, design slideshares or make a video for each of these blog posts.
Next, you will need to have your content proofed and scheduled out. You can use free content tools to edit your posts. JS Spell Check is a free spell checker you can easily use.
I love reading my posts on mobile too – it’s a way to catch things that even your spell checker or grammar checker may have missed. (It can easily happen as we are all human.)
Finally you will need to respond to comments and push the content out to external sites and then re-purpose the content! It’s almost like going back to square one unless you use some tools along the way to help you. I love using Canva for re-purposing images. You can make different sizes for Pinterest, Twitter, Facebook, etc. Slideshare is another awesome tool to add to your content marketing tools. Gudlan Lauret has 5 great tools in his blog post on this topic.
[clickToTweet tweet=”‘Content marketing covers a lot of ground. It all starts with a plan. ‘ #contentmarketing” quote=”Content marketing covers a lot of ground. It all starts with a plan. ” theme=”style2″]
Once you have content marketing down it’s time to send out your email marketing campaign. This too is not as simple as it sounds.
You must come up with clever headlines so the email will be opened and read. Then you need to create copy that people want to read. Hubspot did a great piece on how to create catchy subject lines for your emails.
Once the emails are sent out you then must check your stats and learn from them.
See what you can do better for the next email campaign. Send another email to those that opened them with a follow up email. (Something I need to do myself! It’s always easier to give advice sometimes then to do it.)
Social Media Marketing Workflow Process
Did you know you should be spending about 80% of your time promoting your content? And social media marketing is a good chunk of that percentage.
You can use social media scheduling tools like the Buffer, SMHack, Hootsuite, Co-Scheduler or Social Aider to help schedule your content in advance. Be sure to tag others when you do share their content. This can take some time and careful planning.
Don’t forget to use social media ads. Everyone thinks social media is FREE but really it’s not if you are marketing on social media. This is especially true for Facebook as many of you know. It’s become a pay to play social network for marketers.
Also be ready to share information when news breaks in your industry.
Finally engage with others on the social networks. That’s why it’s called SOCIAL media!
[clickToTweet tweet=”Finally engage with others on the social networks. That’s why it’s called SOCIAL media! #socialmediamarketing” quote=”Finally engage with others on the social networks. That’s why it’s called SOCIAL media! #socialmediamarketing” theme=”style2″]
Online PR for Your Marketing Workflow
Not only do you need to share across the social networks but you need to get across other channels online as well. I love using BizSugar and Flipboard for these types of PR.
You could also produce press releases and send to various online news sources. There are other websites that publish press releases like Newswire and Upwork to name a few.
Finding the right influencers in your niche market is key to your marketing workflow for this tactic. The folks at Kissmetrics did a great post about how to find your influencers. This post is filled with great tools to help you achieve this rather quickly.
[clickToTweet tweet=”‘Finding the right influencers in your niche market is key to your marketing workflow for this tactic.’ #influencermarketing” quote=”Finding the right influencers in your niche market is key to your marketing workflow for this tactic.” theme=”style2″]
Search Engine Marketing Workflow Process
What exactly is this Search Engine Marketing? According to Search Engine Land it is: “Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”
Most of your digital marketing efforts are useless unless you are found online. This is where the search engine marketing comes into play. It is integral with your SEO efforts too.
Google ad words and Bing are the two top paid ones to use. This digital marketing method is great when you need an added boost to your marketing or if your blog or website is new.
Furthermore, search engine marketing is also a great method when you have a new product or service to sell from your website. You must define your budget, schedule and then test, test and test more! This method of search engine marketing is not for the faint of heart by any means.
[clickToTweet tweet=”This method of search engine marketing is not for the faint of heart by any means. #digitalmarketing” quote=”This method of search engine marketing is not for the faint of heart by any means.” theme=”style2″]
The Marketing Workflow Process Infographic
The Infographic below brought to you by Wrike online collaboration tool. Wrike is a flexible collaboration and work management app that fits the way you like to work.
What type of marketing workflow are you using today? What tips can you add to theses methods above? I’d love to know more in the comments below!