Important Marketing Tips to Note if Your Starting a Small Business

One of the main issues with starting a small business is how to reach your audience and customers. In fact, it may be one of the most challenging parts of running a company, whether it’s online or a brick-and-mortar store.

This is because if you don’t have exposure, no one will find your business. Have you looked up a business online only to find they did not have a website or a Google My Business Page?

Fortunately, there are many ways to market your company online.

marketing tips for small business

Here are some marketing tips to help your small business: 

One of the main issues with starting a small business is how to reach your audience and customers. #smallbusiness Click To Tweet

Use Social Media to Keep Customers Up To Date and Speak with Them

Social media has become an integral part of marketing. All over the world, small businesses are using social media to expand their reach through ads on sites like Facebook, Twitter, Instagram, and Youtube and as a way to communicate with their customers.

Small businesses thrive off of this since the interaction can help turn potential customers into returning patrons and a short-term audience into lifelong readers. 

Around 77% of small businesses use their social media for marketing, sales, and customer service.

It’s a great way to keep customers up to date on your business, promote new products or posts, and even answer any questions that they might have about your services.

Just be aware that social media is not all FREE. Social media takes time and/or money! If you want to save on marketing costs check out this post.

Around 77% of small businesses use their social media for marketing, sales, and customer service. #socialmedia Click To Tweet

Marketing Agencies Are Helpful. Use Them If You Can

Marketing agencies often seem like a god sent to small businesses since they have the expertise to help you reach your audience, expand your customer reach, and bring them to you.

Marketing campaigns and strategies are often a great way to grow your business because these campaigns utilize different aspects of marketing that you wouldn’t know unless you have a background in marketing.

marketing agencies

From SEO to writing compelling copy for your website, it all helps to bring your customers in and capture their attention so that you can sell them your product. There are many marketing agencies that can offer their services to you. So it’s worth getting in touch. 

From SEO to writing compelling copy for your website, it all helps to bring your customers in and capture their attention so that you can sell them your product. #marketing Click To Tweet

Learn SEO as Part of Marketing Tips

It’s one of the bedrocks of marketing, and in the age of the internet, where rankings and visibility matter, SEO is more important than ever.

SEO stands for search engine optimization, which is a way to refine the website for your business, so if a potential customer searches for keywords, your website can come up.

Not only does SEO help local enterprises to reach their local clients, but it also expands internationally. Therefore, helping websites reach top rankings on search engines and pulling traffic to their website.

SEO comes in several forms: Local SEO, On-Page SEO, Off-Page SEO (which includes internal and outbound backlinks), and so much more. If you aren’t sure about what SEO can do for you, you can check out an SEO company that could share its expertise with you. 

Have a Blog for Your Small Business

Another way to keep your customers informed is by having a business blog. A blog will not only help keep them informed but will help the SEO of your website. That is one of the best marketing tips for your small business!

Not only that, but a blog is on your own property.

You do not have to worry about Facebook bans or being in Twitter Jail. You can post what and when you want!

Of course, if done correctly a blog becomes a lead magnet for your website. You can generate email addresses to later target.

Another way to keep your customers informed is by having a blog. #smallbusinessblog Click To Tweet

Conclusion of Marketing Tips To Note for Your Small Business

These are just a few tips that could help your business, and there are a lot more out there, such as learning about the sales funnel, the importance of customer experience, and doing marketing research that can help you understand the latest trends.

These tips can help you reach your marketing goals for your business in no time. 

What other marketing tips would YOU add to these? Please leave them in the comments below so we may discuss them!

 

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

    • Hi Martin, a great addition to the tips here. Thank you. Using our own hubs is so important today. Have a great weekend 🙂

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