Blogging 101: Making Sure Brands Come Back For More

Nowadays, you can make money through blogging from a whole range of sources. These sources may include paid advertisements, merch lines, and, increasingly, brand deals that earn you the label of ‘influencer.’

As social platforms proliferate and bloggers become prevalent across many of them, the influencer sideline is especially growing. Growing in its power to provide a regular income to people who, previously, had to deal with major fluctuations.

making sure brands come back

What’s more, as the pulling power of bloggers across pre-established audience bases increases, brands are keener than ever to work with such individuals.

Therefore, making brand deals an increasingly lucrative option for small and large-scale bloggers alike.

The pulling power of bloggers across pre-established audience bases increases, brands are keener than ever to work with such individuals. Click To Tweet

Notable Influencers

Notable influencers like Paris S. Chanel @thebirthofparisc earn as much as $1,500 from a single brand deal. However, that’s at the lower end of modern brand offerings that become more lucrative through ongoing relationships.

But, for bloggers just breaking into the influencer sphere, it can be incredibly difficult to achieve those lasting gigs. This comes down to a range of factors. Factors like returns on income for the company in question, and the impact each influencer makes when they’re working with that brand.

Here, we’re going to consider a few simple ways to increase the chances that a company will remember you as an influencer worth working with.

Always Adhere to Your Agreements

While they don’t always require contracts, most brands will make a verbal agreement about what they expect from a brand pairing.  Whether that be a certain amount of posts on a set day, or simply a mention of their products at some stage.

In many ways, the nature of an agreement like this depends on the nature of your brand deals. For example, simply products being sent to you or actually paid advertisements on your blog.

In both instances, sticking to agreements, either contracted or not, is the first, and perhaps most crucial step, towards impressing a brand for ongoing business.

As such, you must get your affairs in order and make note of key dates, and the brands that they relate to if you’re working on more than one deal at a time.

While this shouldn’t be anything groundbreaking, it does prove your reliability in a field. Where, oftentimes, influencers will either overlook or forget about brand deals that aren’t a priority to them at the time.

Choose Brands That You Can Mention Organically

Most often, companies won’t have any particular guidance on how they would like you to mention their products. But the chances are that they’re looking for more than a glaring advertisement that’s entirely out of keeping with the rest of your blog.

If they wanted that, they would’ve paid for an on-page ad! Rather, most brand deals involve the expectation that you’ll create organic content. As well as interesting content that fits naturally on your page and, in turn, ensures that company’s marketing ROI.

This is the best possible way to ensure that a brand sees the value of an ongoing relationship. It really rests on your ability to cherry-pick the brands that best suit you and your niche. Regardless of lucrative offers elsewhere that appear.

For instance, a travel blogger could easily work with a luggage brand, an airline, or even a camera company, while something like a gardening plug would be far too obvious to land.

As such, before you agree to anything, always brainstorm a few ideas and consider how you’d fit that product within your wider branding focus. 

But the chances are that they’re looking for more than a glaring advertisement that’s entirely out of keeping with the rest of your blog. #influencers Click To Tweet

Take Time Over Branded Content

You might be able to hash out a relatively decent piece of personal blogging in an hour, but any content relating to brands needs a little more time. Time for planning, forethought, and time spent on execution.

You certainly shouldn’t post an article rife with grammatical errors or an image with your laundry pile in the background.

blogging over laundry

Remember, these brands are paying for a service, and they expect a certain level of quality. As such, you must plan your blog posts. Then, run them through a grammar checker that can ensure your points are concise and professional.

Equally, it’s important to take well-thought, creative brand images that you run through an editor or even a photo background remover were necessary to keep things crisp and up-to-standard.

As well as impressing up front, this is guaranteed to lead to increased ROI which, really, is where the true brand deal value lies.

You certainly shouldn’t post an article rife with grammatical errors or an image with your laundry pile in the background. #bloggingtips Click To Tweet

Ensuring Brands Come Back

These steps are guaranteed to impress even high-end brands. Now, you can go a step above by sharing on social media without being asked or paid to. 

And, you may just find that these efforts lead to another lucrative email landing in your inbox in no time.  

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. You can purchase her ebook about Twitter on Amazon, or take her Instagram class on Udemy.

  • Hi Lisa,
    Some good tips here. As a person who likes to go all in, head first, and want it all right now I sometimes don’t stop to think about such things as “how would I create content for someone?” I would be the person who says “hells yes! Lets do it!” followed by a big “oh darn it…” moment shortly after. These posts make me pause and think about what I really want and the direction I would like to go in.

    I appreciate you talking about the importance of following through on your agreements. You won’t go far as the person who gets known as the one who doesn’t do what they say they are going to do.

    SharlaAnn

    • Thank you SharlaAnn. I understand that is easy to do as I’m a doer myself. But planning out is a great way to get things done too. I appreciate your coming by and have a great day 🙂

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