A Killer Instagram Video Marketing Strategy with 8 Brilliant Tips

Instagram Video Marketing Today

Remember Instagram Video Marketing in 2013? In case you don’t, videos back then were capped at a mere 15 seconds.


Fast-forward now and brands are now allowed to roll out epic 60-second videos. And if you use live-stream on Instagram you can go on for 4 hours.

Not just this, but Instagram IGTV is available for longer 60-minute videos.

All these sweeping changes mean that your strategy has to adapt so that you continue to kill it when it comes to social media lead generation. Using videos on Instagram can increase your audience organically.

Instagram video marketing


If you’re wondering how on earth you’re going to destroy the competition and reach the right people on the most visual of platforms, join us as we take a look at 8 brilliant Instagram video marketing tips.

First, be sure you have a business Instagram profile before you begin!

Join us as we take a look at 8 brilliant Instagram video marketing tips. #InstagramTips Click To Tweet

Decide on the types of videos you want to create

There are a few different types of videos you can create on Instagram. The type you create at any one time will depend on your goals. It’s a good idea to put together a content marketing strategy whereby you delineate which types of videos will go out at which times during the week or month.

Brand videos — These videos raise awareness of your brand via branded storytelling. You’ll typically aim these at cold audiences and new leads.

Product videos — A simple video that shows off your product and its benefits, and which includes a call to action.

How-to videos — These videos demonstrate in less than 60 seconds how your customers can get the most out of a particular product. These types of videos are all about value.

Educational videos — With these videos, you can focus on your niche instead of your product. These videos are great for inbound marketing as they help to position you as the expert

These videos demonstrate in less than 60 seconds how your customers can get the most out of a particular product. #Instagramvideos Click To Tweet

Decide which emotions you want to push

Whenever you’ve watched a movie, you’ve felt something. Perhaps you cried during Titanic or felt invincible during Black Panther.

Although Instagram videos are hardly Hollywood movies, they still have to make their audiences feel something if they’re to be effective.

Pick an emotion that you want to tie your video to. It could be happiness and positivity, but it could also be humor. People love and need to laugh today.

Although Instagram videos are hardly Hollywood movies, they still have to make their audiences feel something if they’re to be effective. #InstragramTips Click To Tweet

Make eye-catching videos for your Instagram video marketing

The thing with Instagram videos is that most people watch them without the sound on. They do this on Facebook too.

While you might be worried that your message simply won’t get through to people if they can’t hear anything, this isn’t true. You just have to make your videos as eye-catching as possible so that people click — and possibly even turn the volume up.

It arouses our curiosity by being so cool-looking.

Burger King sometimes even makes videos that are totally silent but which manage to engage people throughout by being super clever. As you can see below, their mascot is using sign language (accompanied by subtitles) to catch our attention.

There’s another reason you need to make your videos as eye-catching as possible: Many viewers skip a video if it hasn’t grabbed their attention after 5 seconds.

Use video captions, be clever with your visuals, and perhaps add your logo (it helps to build trust).

Decide on optimal video length (hint — don’t go over 26 seconds)

While Instagram now allows you to create 60-second videos, that doesn’t mean you should create 60-second videos.

In fact, studies have shown that the optimum Instagram video lasts 26 seconds. Beyond that, folk lose interest.

This means you need to stick to one single message and keep it laser-focused and super tight.

If you’re worried that 26 seconds just isn’t enough for you to get your message across, experiment with carousel videos.

Alternatively, create 4 short videos based on one theme.

This means you need to stick to one single message and keep it laser-focused and super tight. #InstagramTips Click To Tweet

Nail your call to action for Instagram video marketing

The call to action (CTA) is a crucial cog in your video marketing wheel. Without it, all your efforts might be in vain.

The call to action doesn’t need to be included in the video itself but it absolutely has to be added to your caption. Tell your viewers what you want them to do next. Make sure the next step is logical and has major relevance to the video and your objective.

For example, if you’ve created a brand video (see above), your goal will be to get more people to follow your page. So your CTA could be something as simple as “give us a follow.”

On the other hand, if you want people to click a link, you’ll need to post the link to your bio.

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Go Reeling with Instagram Reels

Reels are the latest rage on Instagram with 15-30 second spots to get attention fast!

You can choose from recording effects including timed text, AR filters, green screen mode, timer and speed controls, and access to a full audio library.

Reels are created in a virtual format are can be displayed in the Instagram feed as well as a reels tab and a dedicated reel profile tab.

Finally, with Instagram reels, you can tag products including captions, and hashtags and even engage with your audience.

Watch the video below to see how you can use Canva to make your own reels for Instagram if you don’t want to record yourself.

Create an Instagram stories strategy

Your Instagram Stories strategy can be separate from your overall Instagram video marketing strategy. There are many ways brands can use IG Stories to promote their services and increase conversions, and here are some ideas:

Create a brand intro — Brand intros via Stories inform new visitors about your company. You can save this story so that newcomers are brought up to speed almost immediately.

Product tutorials — Briefly demonstrate how to use a particular product of yours in a step-by-step story that’s fun and accompanied by music. It’s also a great way to collect your customers’ feedback!

Go behind the scenes — A behind-the-scenes videos humanize your brand and allow your audience to get closer to you. They’re great ways to bond with your customers and are easy to make.

Stories Q&A — Use Instagram Stories to connect with your customers and build relationships. Answer their questions and demonstrate your expertise (and your sense of humor).

stories strategy

Source: Business2Community

Create a killer IGTV strategy, too

As well as an Instagram Stories strategy, you should need an IGTV strategy, too.

On IGTV, videos can be as long as 60 minutes, which gives you more room to make that all-important connection with your audience.

Just like on Stories, you can use IGTV to go behind the scenes and introduce everyone to your team. Salesforce did this and it helped them build trust with their audience:


View this post on Instagram


We had a very delicious morning over at HQ. ??

A post shared by Salesforce (@salesforce) on Sep 6, 2018 at 2:46pm PDT

Source: SocialBakers

Other than that, you can use IGTV to share knowledge and information in a fun way about your business and your brand. You can also hold an interview with a thought leader in your niche. Go out and try different locations, too. Keep things exciting!

Whatever you do, you absolutely must use IGTV to bring value to your audience. The value must always come first.

One last thing: Although IGTV videos can be as long as 60 minutes, you should probably cap them at 5 minutes. Otherwise, people might lose interest.

After all, who wants to watch a 60-minute product review?

Whatever you do, you absolutely must use IGTV to bring value to your audience. The value must always come first. #IGTVTips Click To Tweet

Final thoughts on Instagram Video Marketing

These are 8 ways to make an awesome Instagram video marketing strategy. Just have fun with it. That’s the beauty of Instagram — it’s a social platform designed to allow brands to have fun.

As long as you make the right moves (limit your video lengths, nail your CTAs), you’re free to produce killer content that makes your audience feel good about you and themselves.

Plan, strategize, create and grow your brand.

Are you using videos on Instagram today for your marketing? We would love to know more about your Instagram videos in the comments below!


instagram course

  • Nirmit Shah says:

    Hello Kas Szatylowicz
    The blog is really informative and has helped me get an eagle eye view on how to make a killer Instagram video marketing strategy. I would really like you to keep me updated about the latest trends in the market

  • Lisa: I will test out Instagram videos and stories during this year. But they will not make a “killing,” but maybe a “living”! 😉

    Best Premises,


    • Lisa says:

      Hi Martin, I can’t wait to see what videos you will be making a living out of ! Thanks for coming by here and have a wonderful day ahead.

  • shaun says:

    Really loved the article, very useful and informative. Complete detail on social media strategies. Great source of knowledge for a beginner in social media. As social media is a trending industry, all the above information can help to generate leads to the business.

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  • Debbie D. says:

    “…studies have shown that the optimum Instagram video lasts 26 seconds. Beyond that, folks lose interest.” From my perspective as a “senior citizen”, that’s a sad statement about today’s society. Sigh…Nonetheless, I am interested in learning new things and was intrigued by the idea of Instagram videos. Thanks for the tutorial, Lisa and also for dropping by my latest Instagram Roundup.

    • Lisa says:

      Hi Debbie, I hear you on that one! They also unfollow faster there than any other network, it’s crazy! I’m loving your Instagram feed, you have amazing pictures and coliages too 🙂
      You are most welcome Debbie. as I am upping my game there as I’m helping clients get started on that platform as well. I got my first client from it the other week – amazing how it works. The audience is difference there and it’s always changing. Have a great day!

  • Lisa Mathew says:

    I am looking for monetizing my Instagram and i found your blog which will help me to grow my channel as a brand. Thanks for sharing such an amazing blog of Make a Killer Instagram Video Marketing Strategy. This strategy will help anyone in the market.

    • Lisa says:

      Hi Lisa, welcome to Inspire To Thrive 🙂 How long have you been on Instagram? Glad you liked this one and be sure to check out a few others here on Instagram too. You can do a search in the search bar in the upper right hand side. Thanks for coming by and for your input. Have a great day!

  • Moss Clement says:

    Hi Kas & Lisa,

    With more brands and individuals using videos marketing to boost their marketing practices, social media sites are offering more opportunities and features for the use of video content. However, inasmuch as video is vital for the success of your business, timing is also crucial. Timing in the sense of the length of your video. Your stats is correct but it is a good idea to experiment with those times; such as 60sec, 30sec, 26sec, and so on. Create different videos that fall at each given time starting from 60 seconds and going down. It will help you identify the best time that works for you.

    • Hey Moss,

      Thanks for the thoughtful comment and yes — I completely agree. Experimentation is the way. There cannot be one-size-fits-all for everything. Especially not when it comes to social media.

      Of course, stats can indicate what is the most common or “most effective” way of doing things, but nothing works better than experimenting and drawing conclusions.

    • Lisa says:

      Hi Moss, Great point on the length of videos. I know they are all different for stories, on Facebook, Instagram, Twitter, etc. Each network has their own lengths for video. You are right more brands and individuals are using video more today than ever before. Thanks for coming by on this one!

  • This is a fabulous post. Well done. I pop in and out of IG to share some travel photos and to put some travel videos out there too. Mad engagement on the site and if you follow a few basic tips and hit those hash tags you will see increasing success on the platform. Video is genuinely the wave of the present and future.

    • Lisa says:

      Hi Ryan, Kas did a wonderful job! She inspired me to get on it with video and Canva. I learned a lot over the weekend and am excited about it! Now I have to get on IG next. I got a new client via Instagram and more traffic coming via that channel now. Amazing stuff. I’m doing a training in 2 weeks for a client and I can’t wait. I have so much more to add to it now. Thanks for coming by Ryan and have a great rest of the day there. 🙂

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