Technology is changing the business landscape for good, but some businesses find it challenging to adapt to the latest developments. From Artificial Intelligence to remote work tools, every facet of the corporate world is undergoing transformation. With consumer preferences changing rapidly, it’s important for businesses of all sizes to adapt. If you’ve previously been resistant to change, now is the perfect time to embrace changes with a fresh attitude and give your business a fresh start initiative.
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Why Give Your Business a Fresh Start?
In reality, giving your business a fresh start isn’t as intimidating as it might sound. A few simple strategies and approaches can make all the difference.
By being agile and willing to make changes, you can maintain and grow your business in this ever-changing landscape.
So, without further ado, here are 7 ways to transform your business and give it a fresh start for the upcoming year.
1. Concentrate on the Local Market for a Fresh Start Initiative
The past few years have been very different. However, the future is still very much uncertain. Therefore, recovery is still unclear with the entire international market going through a rough patch.
As a business owner, you could do well to focus on local consumers.
While it is always recommended to think global, you need to be realistic and, in the context of the global economic downturn, it may be best to focus on building your local consumer base. Try maintaining existing customers, focusing on logistics, and growing your brand’s value.
In a nutshell, start your springtime with a fresh focus on local marketing. Therefore, be sure to use a Google Business Profile to highlight your local business. You will want people to find your business when they are searching for a product or service nearby.
If you already have one be sure to give your business profile a fresh start initiative and update the information.
2. Consider a Remote Working Model
According to a study earlier this year, nearly 40% of employees said they would quit their job if forced to return to the office. It is time to change as a business, and the end of the year is the best time to review your employees’ preferences.
If your co-workers prefer working from home, do whatever you can to accommodate this.
Remote work provides a number of benefits for businesses, including:
- Happy and satisfied employees
- Higher productivity
- Reduced office expenses and need for equipment
- The opportunity to recruit talented individuals
Moreover, you will be giving your business a fresh start by adopting a hybrid or remote-work model if possible. In this way, you’ll gradually follow the footsteps of the world’s biggest tech companies such as Google and Apple.
3. Invest in Reliable Packing Solutions to Give Your Business a Fresh Start
If your business is involved in shipping your products, now’s the perfect time to review your packaging and logistics systems. Investing in a bundle of small boxes of cardboard can give a fresh look to your company’s packaging.
In addition to aesthetics, such durable packaging will instill consumer confidence, thereby improving your brand’s reputation.
Logistics and personalized packaging have become vital parts of modern shopping. Therefore, such transformations can give your business a fresh start this coming new season.
Talking of investments, you may wish to explore the option of additional investment to give the business more opportunities to grow this year. For example, there are plenty of angel investors out there who may be able to help when it comes to providing more funding.
This guide to securing angel investment is a worthwhile opportunity to explore if the business is open to additional funding from those who are looking to invest in businesses like yours.
4. Install Cashless Payment and POS Systems
With changing consumer preferences, it’s time to evolve as a business. Technology is letting shoppers pay in new and innovative ways: e-wallets, magnetic chip payments, and mobile apps are becoming the new normal.
Using the services of a reliable Payment Service Provider (PSP) can give your business an edge over its competitors.
Point-of-sale systems minimize the hassle for your customers, thereby encouraging them to buy your products and services. So, if you haven’t already, it’s time to update your payment systems and incorporate the latest technology.
5. Focus on Digital Personalization To Give Your Business a New Start
Don’t feel intimidated by what may seem like an overly technical term. Digital personalization means using modern technology to make your customer feel more valued.
You can do this by incorporating certain solutions on your website or business app, such as:
- Chatbots
- Live chat option
- Personalized emails
- Artificial intelligence
- Voice search support
You can even use these technologies to design marketing campaigns and begin a fresh start on a high note.
6. Use Social Media Marketing for a Fresh Start Initiative
Social media platforms like YouTube, Facebook, Instagram, and Pinterest are highly popular with modern customers. You can use these channels to display your products and services to a wider audience.
If you don’t yet have a business page, it’s high time to launch one across several platforms.
If you already have a business page, you can update it to give it a fresh new look. Check if your offers are still valid and if your products are still in stock. Furthermore, a fresh new look can attract new viewers to your pages.
You can even plan an influencer marketing strategy to promote your business. These tactics improve conversion rates, thereby increasing your sales. Moreover, you can hire an experienced marketing agency to develop ad campaigns and give your business a leg up with marketing.
7. Redesign Your Business’ Digital Presence for an Updated Look
Opening a Google Business Account isn’t the last step to promoting your business online. Your company should have a quality website with relevant and original content. Blogs, articles, and newsletters are vital components of a strong digital marketing strategy.
This type of marketing can have a huge impact on business growth and be part of a fresh start enterprise in your digital business.
You should start fresh now by investing in a website that will do everything possible to sell your business. An SEO-rich website can certainly give your business a new beginning.
Summing Up on How to Give Your Business a Fresh Start Initiative
If your business is not up to date with the latest digital technology, now is the time to embrace the latest developments. Use every day as a way to give your business a fresh start and set your brand apart from your competitors.
What are you doing to give your small business a fresh start for the new year ? I’d love to hear about it in the comments below.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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I concur, Ryan. I’ve known about a lot of organizations where they were totally against telecommuting pre-pandemic, however at that point it hit, and they had to try it out. They didn’t have a decision. During the most recent two years, a ton of those equivalent organizations have altered their perspective and present plan to go completely remote or if nothing else offer a crossbreed choice.
All great ideas, Lisa. It’s good, sometimes, for business owners to take a step back and refresh. I love the idea of improving your digital presence. It’s so important, and it can get stale if your don’t keep it fresh.
Hi Anthony, thank you. Yes, sometimes a step back can make all the difference. Springtime is a great time for that to refresh your digital presence and your business. Thanks for your input and have a great day.
Hi Lisa,
Giving our websites/blogs a fresh look is a great way to start fresh. It is sometimes challenging when using wordpress to get used to the new look & feel, but readers do like a good revamp as long as we dont scare them away 🙂
Hi Praveen, it’s like a fresh cup of coffee 🙂 I agree, sometimes a major revamp can scare people away! As long as you don’t have a lot of ads or popups a new fresh look should work well. Thanks for coming by and make it a great day Praveen.
The remote working number you mention will simply rise going forward. I spoke to a friend who works for a large company. He manages a big group. He noted how most refuse to go back into the office since they work much more effectively in a remote setting. Remote work is the way of work in the future.
Ryan
Hi Ryan, I believe so as well. More and more people are finding out it’s a great way to save money while working from home. And the time commuting can add up quickly as gas prices rise at the same time. Does that friend’s big group ever meet in person after all working from home? You have me curious on this Ryan! Thanks for your input.
I agree, Ryan. I’ve heard of a lot of companies where they were absolutely against working from home pre-pandemic, but then it hit, and they were forced to give it a shot. They didn’t have a choice. During the last two years, a lot of those same businesses have changed their tune and now plan to go fully remote or at least offer a hybrid option.