Email marketing is far from old news. It’s still a powerhouse in the marketer’s toolkit, and the landscape keeps changing. Are you tired of stale tactics that don’t perform? It’s time to look at evergreen email marketing trends in 2024 that consistently deliver.
In this post, you’ll discover 11 proven strategies that keep your campaigns fresh and impactful. Whether you’re a seasoned pro or just starting, there’s something here for everyone.
Table of Contents
What Is Email Marketing?
Email marketing is sending commercial messages, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer is considered email marketing.
However, the term is usually used to refer to:
- Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately
- Adding advertisements to emails sent by other companies to their customers. Email marketing can be done to either sold lists or a current customer database
Broadly, the term is usually used to send email messages to enhance a merchant’s relationship with its current or previous customers, encourage customer loyalty and repeat business, acquire new customers, or convince existing customers to purchase something immediately.
11 Evergreen Email Marketing Trends in 2024
1. Email Marketing Templates Are Speeding the Process of Creating Marketing Emails
Email Marketing Templates provide a quick and easy way to create professional-looking emails tailored to your target audience. And with so many Email Marketing Template options available, it’s easy to find one that fits your needs./p>
Whether you’re looking for a simple or more complex design, there’s an email marketing template out there that’s perfect for you, and you don’t need to create it from scratch.
For example, if you are launching a product, you can get many product launch email templates from websites like Flodesk.
2. Videos and GIFs Are Popular
In recent years, we’ve seen a shift from textual content to more visual content, such as images and videos. And now, GIFs are becoming increasingly popular in email marketing campaigns.
GIFs are short, looping videos that can display a product in action, show a brand’s personality, or add fun to an otherwise dull email. They’re easy to consume and can be auto-played on many devices, making them an ideal email marketing format.
One downside of using GIFs in email marketing is that they can slow down the loading time of an email, so it’s essential to keep them small in size.
Additionally, some email clients don’t support GIFs, so they may not appear correctly to all readers.
Nonetheless, Email Marketing Trends experts believe that the benefits of using GIFs outweigh the drawbacks, and we expect to see more and more brands using this format in their campaigns.
3. Machine Learning Is Being Used to Automate Emails
With the help of machine learning, businesses are now able to automate their email marketing campaigns, making the process more efficient and effective. Machine learning algorithms analyze customer data and identify patterns that can be used to trigger automated emails.
For example, if a customer abandonment pattern is detected, an automated email can be sent out reminding the customer of your product and offering a discount. This helps ensure that potential customers are reached timely, increasing the chances of conversion.
Email automation also helps to free up time for businesses, allowing them to focus on other aspects of their marketing strategy. As machine learning continues to evolve, we expect to see even more innovative applications in email marketing.
4. Chatbots Are Becoming Popular in Email Marketing
Did you know chatbots are becoming increasingly popular? Chatbots are computer programs that simulate human conversation. They can automate various tasks, including customer service and marketing.
Email Marketing is no different. Chatbots are now used to personalize Email Marketing messages, answer customer questions, and even provide customer support. In addition, Chatbots help segment the email marketing list so you can send more targeted Email Marketing messages.
5. Responsive Emails Are Becoming The Norm
Email marketing is evolving. It’s giving way to more personalized messages. Responsive design is leading the charge. It’s designed to look great on any device, from desktop to mobile.
That means no more squinting to read tiny text or struggling to click small links. Companies that use responsive design in their email marketing see higher open and click-through rates and lower unsubscribe rates.
So why isn’t everyone using responsive design? Email template builders like MailChimp and Constant Contact make it easy to create responsive emails without coding knowledge.
Plus, more and more people are checking their email on their phones, so it’s essential to have a mobile-friendly message.
If you’re not using responsive design in your email marketing, you’re behind the times. But it’s never too late to start catching up with the latest trends.
6. Dark Modes Are Being Introduced Into Emails
Email marketing is constantly evolving. As more and more people adopt dark mode on their devices, email marketers are starting to follow suit. Introducing a dark mode option for emails can have several benefits.
For one, it can help reduce eye strain, especially for those who spend a lot of time staring at their inboxes. Additionally, the dark mode can also extend battery life on devices with OLED screens.
Finally, the dark mode can also help create a visual unity between an email and its surrounding environment (such as a website or app). As the use of dark mode continues to rise, we can expect more email marketers to take advantage of this trend.
7. Email Marketers are Now Mindful of Time
As email marketers are looking for ways to improve their strategies and stay ahead of the curve. Recently, there has been a shift towards more personalization and engagement, focusing on building strong relationships with subscribers.
However, as the demands on our time continue to increase, there is also a growing awareness of the need to be more mindful of our recipients’ time constraints. Email marketers are now focusing on crafting shorter and concise messages that can be easily consumed on the go.
In addition, many are also experimenting with different formats to make their emails more visually appealing and engaging. As a result of these trends, we are seeing a new wave of email marketing that is more effective and efficient.
8. Mobile Optimization Is Being Considered Now
Another trend in email marketing is mobile optimization. More and more people are using their smartphones to check their email, so businesses must ensure their messages are being seen on these devices.
There are a few different ways to optimize email for mobile, such as using shorter subject lines and including smaller images. By following these tips, businesses can ensure their messages are being seen and read by the people who matter most.
9. Better Email Security with Email Marketing Trends
Email security is a hot topic these days. With so much sensitive information exchanged via email, it’s more important than ever to make sure your messages are safe from prying eyes. Fortunately, there are several steps you can take to improve email security.
- Consider using an email encryption service. This will scramble your messages so that only the intended recipient can read them.
- Be careful about what information you include in your emails. Avoid sending sensitive data like credit cards or social security numbers unless necessary.
- Make sure to keep your email software up to date. Regularly installing updates will help patch any security vulnerabilities in your system.
10. Predictive Analytics
Predictive Analytics is another trend in email marketing. This technology uses artificial intelligence (AI) to study past email marketing campaigns and recipient behavior to predict what present and future email recipients are likely to do.
In this way, email marketers can send more targeted and personalized messages that are more likely to result in engagement, whether that means opens, clicks, or purchases.
I love using the Right Bloggers suite of AI tools that includes email titles and messages.
Predictive Analytics is just one of many email marketing trends that are helping marketers achieve better results with their email campaigns.
11. AI-Powered Subject Line Optimization
Email subject line optimization is the process of choosing the best email subject line to increase open email rates. Despite popular belief, email marketing is still one of the most effective marketing channels, and email subject lines are a big part of that effectiveness.
Email subject lines are often the difference between an email being opened or sent straight to the trash. With that in mind, it’s no surprise that email marketers are always looking for ways to optimize their subject lines.
And lately, one of the most popular methods is artificial intelligence (AI).
AI-powered subject line optimization uses machine learning to analyze your email list and identify patterns that make people open your emails. Once it has that data, it can start generating its email subject lines more likely to be opened.
This might sound like a lot of work, but there are now plenty of AI-powered subject line optimization tools like Right Blogger available that can do all the heavy lifting for you. All you need to do is basic input information about your email list and campaign goals and let the tool do its thing.
If you’re looking for an edge in your email marketing, AI-powered subject line optimization is worth exploring.
Conclusion on 2024 Email Marketing Trends
That’s it for our roundup of the top evergreen 2024 email marketing trends. I hope you found this helpful information and that it helps you to create emails that your subscribers will love.
Are there any other trends you’d like us to cover? Let us know in the comments below!
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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I like the trend toward more video usage Lisa. I used to add videos to most emails. Perhaps I need to get back to that strategy because recalling the tactic, I did score far more YouTube views by embedding my recent videos in emails. Thanks for the helpful post.
Ryan
Hi Ryan. I’m not sure I do as I like reading more but I do watch some videos and produce some. I go through phases doing video, so I need to be more consistent about it. Thanks for coming by and have a great new week!