Would you love a winning marketing strategy for your business?
Perfecting your offer’s product or services is only half of the struggle when running a successful business. To ensure that you can continue to operate and grow, you need to make sure that you are selling a lot.
The best way to attract new customers to your brand is with a marketing strategy.
As online shopping is increasingly becoming a consumer preference, a marketing strategy is more important than ever. A successful marketing strategy is what enables small companies to compete with household names.
A winning marketing strategy is essential for any business that is operating. But, this does not mean that it cannot act like any other investment and offer businesses a high return.
What makes a winning marketing strategy work for you can be complex, as successful marketing strategies will use a range of different techniques.
However, some universal practices and approaches will help any business create a winning marketing strategy.
Table of Contents
Get to Know Your Ideal Target Audience
No matter your business’s size and scale or industry, the first step to creating a successful marketing campaign. It begins with a clear understanding of who your target market is.
A comprehensive understanding of your target market should underpin every single decision you make in your upcoming marketing strategy.
Any business that has been operating for even a short period will likely already have a defined target audience in place. However, getting to know your chosen target audience a little bit better is useful before moving forward.
Firstly, you should take a look at any customer data available to find out more about your existing customers. It is useful to try to determine who your most valuable customers are.
Next, you should at customer demographics to make sure that your target audience is aligned with your most valuable existing customers.
If your target audience and most valuable customer demographic are not aligned, you might want to reconsider your target audience.
Once you have established that your target audience is in line with your most valuable existing customer demographic, your next mission is to understand your target audience. A useful exercise during this process is to create a customer persona.
A customer persona is a fictional individual who embodies the primary characteristics of your target audience. Creating a detailed customer persona will help you to get to know your target audience on a deeper level.
Define Your Brand Identity to Achieve a Winning Marketing Strategy
Once you have gained a deep understanding of your target customer, you can begin to work on your brand identity. The term brand identity refers to the use of visual marketing efforts such as color, design, and a logo to create a clear identity for a brand in a customer’s mind.
A successful and carefully curated brand image can be hugely valuable to any company. A successful brand image can help a business to form deeper and more meaningful, long-lasting relationships with customers.
This is because your brand identity might embody what a customer aspires to be or represent how customers see themselves. Your brand identity can help you to form more meaningful relationships with customers that continue for years to come.
Not only will a strong brand identity enable you to create more meaningful and long-lasting relationships with customers, but it will also help you to define your market share.
In addition, successful brand identity will help you to define your brand as distinct from the competition. This can help you to save money on future marketing efforts and win even more customers.
You must begin to define your brand identity as soon as you have gained a clear understanding of who your target audience is.
As Anthem Branding explains, branding sits at the core of your business message and communication funnels. This means that your brand identity will have an impact on almost all of your marketing choices.
Maintain Consistency as Part of a Winning Marketing Strategy
Apple is one of the most notable examples of a successful implementation of brand identity. There many are stories that demonstrate just how much Steve Jobs, the founder of Apple, valued brand identity.
Apparently, Steve Jobs was so concerned about brand identity that he obsesses over the smallest details. Like the shade of grey used in the Apple store bathroom signs.
Of course, most businesses will not need to go this in-depth, but it is vital that your marketing is consistent with your brand identity.
You should make sure that every decision you make, no matter how small or trivial it might seem, keeps your brand identity. Maintaining Consistency will help to assure that your brand identity is as clear as possible.
This means that in marketing efforts both online and in-person, you should stay fully committed to your brand identity at all times.
Work on Your Website
Before implementing any digital marketing techniques, you first need to conduct a thorough review of your website design. Everything from your loading speeds to your aesthetic design can impact and limit the success of your digital marketing strategy.
When you are reviewing your business website, there are several focuses to keep in mind:
- Review loading speeds
Studies have found that the majority of internet users click off a site that takes more than three seconds to load.
- Upgrade your home page
First impressions mean everything in the business world, make sure that your homepage expresses your brand identity to start building a relationship with your target market.
- Use responsive website design
Over 50% of internet traffic is now coming from mobile devices. Make sure that you can offer the highest user experience to all traffic by using responsive website design.
- Optimize of SEO
To obtain success from your SEO campaign, you need to make sure that your website is optimized for SEO.
- Include calls to action
Make sure that all visitors follow your conversion funnel by including calls to action.
If a user finds your website too difficult to navigate, then they will simply click off. This will hurt both your potential sales and search engine ranking.
Make sure that you are not inadvertently losing customers by updating your website design and navigation.
Set Up An Optimized Funnel
Spending time on your marketing strategy in the initial stages is very important, but once you hit the ground running you should be able to sit back and allow it to work its magic. Setting up a smooth workflow using this sales funnel builder will nurture your potential clients into paying customers.
Setting up automated systems in the back-end of your business will not only boost your online sales but will also save you a lot of time in the long run.
Depending on your business type, you may want to explore different types of the funnel so that your target audience feels spoken to in the right way. Guiding your potential clients through each stage of the journey is an excellent way to build a warm audience and strong rapport right away.
Add Value for a Winning Marketing Strategy
When you are looking to make your marketing efforts work for you you must focus on adding value for your customers. It is all too easy for businesses to become distracted by paid forms of advertising, such as influencer marketing and pay-per-click ads. This focus on paid advertising can quickly eat up all of your valuable budgets.
Not only does depending too much on paid forms of advertising limit your marketing potential by decreasing your budget, but it will also impact customer perceptions. Consumers have become increasingly aware of digital marketing methods used by companies.
While some forms of digital marketing might have been successful as little as a year ago, they will now offer little return, or actually end up hurting your brand image. For example, studies have found that customers view businesses that use paid search advertisements as less trustworthy and credible than those who gain organic results.
Instead of focusing your resources on paid marketing practices, you should concentrate on offering value to your customers. You have to give more time or money to add this value so plan accordingly.
A strategy that is focused on offering value to the customers can utilize many different practices. For example, creating high-quality written content, an active social media presence, with high-quality customer service.
Just like understanding your target audience and brand identity, offering value to your customers should be a principle for every digital marketing campaign.
Choosing the Right Practices
Keeping all of these values in mind will help you to create successful and meaningful marketing campaigns that work for you.
Knowing your target audience and having a clearly defined brand identity should be maintained. However, when it comes to choosing the right marketing practices, it is also important that you create a reviewing process.
This means that you should be able to back up all of your choices for marketing practices in measurable data.
A reviewing process is so important because the choice of marketing practices can be overwhelming. To ensure that your marketing efforts are continuing to offer a return, make sure that you are experiencing the results.
Keep in mind, what worked in the past may not work in the future for a winning marketing strategy.
Your Turn: Making a Winning Marketing Strategy
While maintaining consistency, offering value, and having a clear brand image will help you to gain more long-term success. However, to truly be sure of your success level, you need to measure success.
Therefore, make sure you review all campaigns and practices to be assured that your marketing efforts are working for you.
What else are you doing for your winning marketing strategy to grow your blog or business? I’d love to know more in the comments below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hi Lisa,
Without a doubt, we all need a winning marketing strategy. And your insights on how to make it work are excellent. However, I also want to add that it’s essential to conduct marketing research to understand the trends and other measurables. Then profile your direct competitors to know what’s working for them and how to apply it in your business. Then you can create marketing strategies that support your overall business goals.
Hi Moss, yes – for sure! Marketing research is needed to know and understand your audience better and track everyone as well. Thanks for your input on this one and have a great rest of the week Moss.