Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

UcaaS how it works

What Is UCaaS and Why Your Business May Need It Today?

In this day and age, mobile smartphones aren’t just a luxury for busy professionals – they’re essential. That’s why UCaas is necessary for your business. Not only do professionals use them for all the tools and software that can be downloaded, they use them for all kinds of different communication. This includes voice calls, text […]

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beginners guide to copywritning

The Beginner’s Guide To Copywriting: 8 Tips To Get Started Now

In 2024, a copywriter can earn an average salary of $73,358 annually in the United States. Therefore, it’s no surprise that many individuals are thinking of jumping on this career path. Yet, it’s not so easy given the competition in the market. There are several opportunities in different industries as nearly every business requires a

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career paths in accounting

Top 5 Business Career Paths In Accounting To Consider Today

If you’re looking for a career in the business world that’s stable, well-paid, and consistently in demand, you may have considered career paths in accounting. While the name of the field might sound monolithic, accounting can actually span a wide variety of different types of jobs.  Not all of these are found in a typical

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domain name extensions and seo

Domain Names and SEO: How Your Choice Affects Online Visibility

The choice of a domain name is a crucial decision for any online business. It’s a fundamental aspect of your brand’s identity and plays a significant role in your website’s visibility on search engines. While traditional wisdom often pointed to using keyword-rich domain names for SEO benefits, recent trends and expert advice suggest a shift

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digital tools

6 Digital Tools To Boost Your Productivity & Transform Your Biz

A little over ten years ago, it was tough to predict how much our work lives would shift. During the early 2010s, new digital tools started popping up, shaking up the typical workday for just about everyone. Since then, these digital tools have only gotten better, changing how content creators, bloggers, and small businesses get

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best uses for a VPN

Unveiling The Best Uses For VPNs: Are They Truly Worth It?

Are you considering using a VPN but unsure if it’s worth it? In today’s digital age, where online privacy and security are paramount, Virtual Private Networks (VPNs) have become increasingly popular. But what are the best uses for VPNs, and more importantly, are they worth the investment? Let’s delve into the benefits of VPNs, explore

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engaging social media posts

How To Create Engaging Social Media Posts And Strategy

Is engaging social media posts part of your social media marketing strategy? The latest figures show that there are expected to be 5.17 billion social media users worldwide in 2024—a 5.7% increase from a year ago according to Orbelo. This means that social media is a crucial and a viable marketing tool again in 2024.. Not all

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creative strategy

How To Evaluate A Creative Marketing Strategy For Success

In today’s competitive business landscape, a company’s success often depends on the effectiveness of its creative marketing strategy. However, measuring the success of such intangible assets can be challenging. Before exploring the various techniques for evaluation, it’s essential first to understand the fundamental concept at play. So, what is a creative strategy? Essentially, it’s the

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