Do you have an eCommerce shopping cart? Are you ready to take your business website to a whole new level? If so, you can rest assured that the time to do so is definitely now.
You may have noticed a lack of recent enthusiasm on the part of your customers. Your posts may have been getting fewer likes while your website may have been suffering a decline in clicks. The reason for this is as clear as it is urgent:
You need to update your page with a website shopping cart and official web store. These are essential eCommerce features that need to be a part of every modern business site, including your own.
What Can Adding an eCommerce Shopping Cart Do for Your Business Website?
Adding a shopping cart to your site is one of the most effective upgrades you can make. Together with your web store, it will form the backbone of your sales operation.
A shopping cart is a place where customers can temporarily store items that are of interest to them. They put them in the cart, so they won’t forget about them while they browse around the rest of your site. Having a shopping cart that displays a number of items is handy for users too.
At the end of their visit, they have the option of coming back to their shopping cart, removing the item, and taking it to checkout to purchase it. Thus, a sale is made for your business. What can be easier than that?
At the end of their visit, they have the option of coming back to their shopping cart, removing the item, and taking it to checkout to purchase it. #onlinebiz Click To TweetA Shopping Cart Can Also Come in Handy in Many Other Ways
Even if a customer doesn’t buy an item right away, the fact that they left it in their shopping cart can still prove the key to a future sale. You can use the item in their cart as the basis of reminder emails that you can send to the customer in question.
Have you ever purchased something because of an email you got with a reminder of a shopping cart that didn’t make it to purchase?
The emails can remind them about the item in the cart while also giving them info about similar items that you also have for sale in your store. Even if the exact item in the cart is no longer of interest to the customer, they may well have an interest in one of the items that you highlighted for them in the email.
[clickToTweet tweet=”You can use the item in their cart as the basis of reminder emails that you can send to the customer in question. #ecommerce” quote=”You can use the item in their cart as the basis of reminder emails that you can send to the customer in question.” theme=”style2″]
Speed is of the Essence with an Ecommerce Shopping Cart
Be sure today that your website eCommerce store can pass the speed test. People do not want to spend much time shopping online. They want to make a purchase and move on with their day.
A slow eCommerce shopping cart can be very bad for your website and sales. It may give your website a high bounce rate too.
Did you know?
- The total mCommerce transactions recorded by the end of 2019 are $2.3 trillion.
- Over 1B mobile users used coupons for shopping globally in 2019. Stats via Appinventiv.
So be sure that your website and eCommerce shopping cart is also very mobile-friendly!
[clickToTweet tweet=”People do not want to spend much time shopping online. They want to make a purchase and move on with their day. #onlineshopping” quote=”People do not want to spend much time shopping online. They want to make a purchase and move on with their day.” theme=”style2″]
Information is Key With Your eCommerce Website
In order for people to put items in your eCommerce shopping cart, you must have prices clearly seen on the items on your website. Your shipping charges need to be clearly seen too.
People love FREE shipping and want to know what the bottom line is before purchasing online. Others want to know about the return policy. All of this type of information should be easily seen on each of your product pages. It makes for smooth purchases that can be done quickly. People will fill up their shopping carts and proceed to the checkout fast!
You can offer additional services like TryLolli where your customers can earn free bitcoins when they shop with you.
The Time to Install Ecommerce Software on Your Site is Now
There is no time like the present to get all the latest modern eCommerce software installed on your site.
You may remember an old post I did years ago about making sales from a website. Even then I mentioned how things change so fast with websites that you must stay on top of them!
If you want your online business to match and exceed its competitors, you will need to make sure that you are competing on a level playing field. The best way to do this is to acquire all of the same design elements that are making their websites so successful. The time to do this is now.
I’d love to know more if you have a website shopping cart on your website or blog today. It’s on my bucket list now. Please leave a comment below and let us know about your website shopping cart.
[clickToTweet tweet=”If you want your business to match and exceed its competitors, you will need to make sure that you are competing on a level playing field. #ecommerce” quote=”If you want your business to match and exceed its competitors, you will need to make sure that you are competing on a level playing field. ” theme=”style2″]
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.
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Hello Lisa,
I was surfing the web looking for some information on how to monetize e-commerce site and I found your blog. This is my first visit to your blog and I must you have done a great job with the article.
I got all the information which I was looking for especially explaining the importance of shopping cart features.
Have a Great Day ?
Satish
Hello Lisa,
I remember the days when I am doing freelance work and created several e-commerce stores for my clients using the tool like OpenCms, Magento, Prestashop, Woocommerce etc. Having a web store is very important to increase more conversions. If you are selling ebooks or other materials through your blog then having a store is very important. Thanks for bringing up these helpful insights.
Have a Great Day 🙂
Vishwajeet
Hi Vishwajeet, Which of them did you like the best? Cori also pointed out we can use them for services too 🙂 Thanks for coming by and have a great day ahead.
Hey Lisa,
If you want to make it solely for selling services then Woocommerce will be a great choice for you.
With Regards,
Vishwajeet
Hi Lisa,
Thanks for blogging about this. I would have never thought about adding a shopping cart to my site for my services.
Truth be told, I had always associated a shopping cart with physical products, so thanks for the light bulb moment. 🙂
This one is definitely on my list of things to do!
Hope you’re having a great week!
Cori
Hi Cori, oh yes, for services too! I may have to try it out myself for that one. Glad to hear you are feeling better Cori. Thanks for coming by and have a wonderful weekend ahead.
Hi Lisa,
The idea of a shopping cart is genius! I want one NOW lol. I do a lot of shopping online myself and like the feature of putting things in a shopping cart and either saving it for a little later, or buy it immediately.
On my blog itself I do offer a few different products. I believe that if they click a product and then another to decide what to buy, I think they will go for both.
Thanks so much!
-Donna
Hi Donna, it doesn’t look too hard to install 🙂 I like the idea of selling your own eBooks right on your website vs the big stores like Amazon. That way you can keep the entire profit vs. the commission. Thanks for coming by and have a wonderful weekend ahead Donna.
What a fantastic article, Lisa.
There is SO much competition in ecommerce – for even the most specific of niches – so doing everything you can to stand out and improve user experience is important.
Thank you Max. Welcome to Inspire To Thrive. You got that right- lots of competition for sure. Being able to stand out is very important today. Thanks for coming by and have a great day.
Hi Lisa,
Great article. You’re right on it. Shopping cart is of great importance in today’s digital marketing e-commerce space, as it will allow users the opportunity to add items to the shopping carts while they browse your site. The items added to a cart indicates that they’re up for purchase, customers want to buy them. So in order words, shopping carts are the foundation of your e-commerce business.
This means that an online business without a shopping cart is leaving huge money on the table.
There is also the need to optimize your business site for speed. All these contribute to the success of your business.
Thank you, Lisa. You did a great job.
Thank you Moss. Yes, people want to be able to add items to their shopping cart with ease and speed. Speed is so important today as many purchase via their cell phones throughout their busy days. Thanks for coming by on this one Moss and have a great day ahead. You are welcome.
Yep Lisa; my develop Phill noted this a few times. He has goaded me to actually have my own ecommerce to get the full cut of eBooks, courses, etc. Definitely noted, big-time. Having your own system makes the process different but it is branding gold in many regards.
Thanks for the helpful share.
Ryan
Hi Ryan, excellent. That would be cool to get the 100% 🙂
I hadn’t thought of that one when researching this one but I see what you mean now.
You are most welcome Ryan and thanks for your input and shedding more light on this one too! Have a great evening.
Hello
Lisa,
Such a nice post as always. Recently I have read your post on “marketing work flow process” and that was so nice and this time another amazing post. You have come up with a great topic and this is a perfect article for every ecommerce business. All these points are very effective to make ecommerce business success.
I like all these points, here I have learned many things and going to share your post with my friends.
Thanks for sharing with us.
Best wishes,
Praveen verma
Hi Praveen, thank you. I used to have retail website years ago and really understand the importance of a shopping cart. Too many leave things in the cart because they can’t find information on price, shipping or return policies. I appreciate your coming by and have a wonderful Wednesday Praveen!
Hey Lisa!
Good reminder for those who are selling services and products! There are quite a few of my designer/freelance friends who do have ecommerce carts on their websites. It makes it so easy to purchase and run with it.
Thanks for sharing this with us! Happy Tuesday!
B
Hi Bren, oh yes, I love the ease of those. Something to consider going forward for sure! Thanks for coming by and have a wonderful Wednesday Bren!
Hey Lisa,
Thanks for mentioning 1shoppingcart. When I was still actively creating websites, this was one of the options I considered for one of my clients.
But in today’s online business, WordPress powers almost 27 percent of the entire internet. So any shopping cart leaving out WP integration is depriving itself of a huge market share.
There is a free WordPress Plugin for 1ShoppingCart.com on the WP plugin repository. I do not know if that’s the official extension. Have you checked it?
~ Enstine
Hi Enstine, you are most welcome. That’s a great stat Enstine – wow! I didn’t know it was that high. It is not made by them. Someone else made it and integrated into their plugin. Not sure I would use that for it. Thanks for your input on this Enstine and have a wonderful day!
Hey Lisa,
Yes if that plugin is not official, most definitely, I won’t be advisable to use it. Hope they do theirs to expand their reach 😉
The one I reviewed here is but not the WP plugin. For sure Enstine!