Lisa Sicard | Founder & Owner, Inspire To Thrive

Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

ground news pricing - is it worth it

Ground News Pricing: Are Pro, Premium, and Vantage Packages Worth it?

By / March 1, 2026

Since I published my first article on Ground News, where I discussed the platform and its role as a strategic marketing intelligence tool for marketers, bloggers, and journalists, I have received many questions across my blog, social media, and communities. One specific question has been asked repeatedly, in various ways, across different platforms. Are Ground […]

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tracking AI Overview traffic to your blog or website

GA4 Secret: How to Find and Track AI Overviews Traffic to Your Website

By / April 23, 2026

Are you wondering if your blog is getting traffic from AI Overviews in search and LLM chatbots, but you can’t find it anywhere in your reports? You’re not alone. Many bloggers suspected they were being mentioned in AI Overviews, but had no quick way to confirm until tools that track AI Overviews became available. The good

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Use Fedica for LinkedIn social media management

Fedica for LinkedIn: Schedule, Recycle, and Track Posts in One Place

By / February 11, 2026

If you post on LinkedIn between client calls, meetings, and actual work, you know the pain: one tab for a scheduler, another for a spreadsheet, then a third for analytics. That setup doesn’t just waste time; it also makes you inconsistent. With Fedica for LinkedIn, the LinkedIn post scheduler professionals rely on, you can plan

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how to build a FAQ schema markup in WordPress

How to Add FAQ Schema in WordPress (Rank Math, Yoast, or Manual)

By / March 7, 2026

If you’ve ever written a post and thought, “People keep asking the same frequently asked questions,” you’re sitting on a perfect FAQ section. Adding the FAQ schema in WordPress is a smart move for search engine optimization and boosting organic traffic. It helps Google understand your questions and answers, giving your page a better chance of appearing

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how to avoid porn on Instagram

Porn On Instagram – How To Filter Out Explicit Material On IG

By / 2 Comments / July 28, 2026

Instagram isn’t just for family photos and memes anymore. Around 9 out of 10 teens say they’ve seen explicit or graphic content on social platforms, according to the Cyberbullying Research Center. You’ll find that Instagram is a leader in this area, with nearly 70% of kids aged 13 to 17 reporting direct exposure to porn

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social media slip-ups to avoid and fix fast

Social Media Marketing Slip-Ups to Avoid Today (and Fix Fast)Slip-Ups

By / 14 Comments / July 29, 2026

Social media algorithms shift, features roll out, and platforms change their minds weekly. Still, the biggest social media marketing slip-ups are basic, and they quietly cost you reach, clicks, trust, and your social media presence. If you’re a marketer or blogger managing social media platforms, you don’t need a 40-page social media strategy to improve

Social Media Marketing Slip-Ups to Avoid Today (and Fix Fast)Slip-Ups Read More »

rebranding your blog

Rebranding Tips for Rebranding Your Blog (Without Losing Trust or Traffic) to Your Blog

By / 7 Comments / February 3, 2026

If your blog feels like an old sweater that doesn’t fit anymore, you’re not alone. Bloggers, content creators like you, rebrand for all kinds of real reasons: you’re shifting to a new blogging niche, adding new services, recovering from burnout, or you’re tired of a look that screams “2017.” The tricky part is that rebranding

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Facebook marketing mistakes to avoid

Facebook Marketing Mistakes to Avoid in 2026 (and What to Do Instead)

By / 22 Comments / February 1, 2026

If Facebook marketing feels harder in 2026, you’re not imagining it. It’s easier than ever to make Facebook marketing mistakes than ever before. There’s more competition in the feed, especially with the rise of social commerce, more video-first experiences (especially Reels) focused on brand awareness, and more automation inside Ads Manager. At the same time,

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