Lisa Sicard | Founder & Owner, Inspire To Thrive

Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

tease them in the highlights

Instagram Highlights Views To Drive Growth & Maximize Reach

Most people scroll past those small Instagram highlight circles without a second glance. But if you want to grow as an influencer or business owner, those circles can help boost your engagement and reach. In this post, I’ll walk you through how to make a highlight and get more Instagram highlights views. Instagram highlights give […]

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how to make shareable Facebook post

How To Make a Facebook Post Shareable: 7 Simple Steps

Want to reach more people with your content on Facebook? Whether you’re sharing a memorable photo, a business update, or an important message, knowing how to make a Facebook post shareable is essential. This skill helps you expand your reach, boost engagement, and connect with new audiences—friends, family, potential customers, or clients. If posts remain

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remote team meeting

13 Tips For Collaborating With Your Remote Team To Thrive

When your staff makes the change and starts working remotely for whatever reason, you need to make sure that you maintain the same expectations in terms of productivity and efficiency. You will need to learn how to manage a remote team and use remote team building activities to enhance your staff. It’s fair to say

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b2b marketing strategies

10 B2B Marketing Strategies To Grow Your Business Faster

Marketing to a business takes a different route than marketing directly to customers. They target multiple audiences (from C-suite executives to CEOs), and their customers largely respond to logic than emotions.  This makes the B2B marketing strategies landscape a bit more challenging than B2C.  The business to business marketing plan has a longer sale cycle

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trial reel on Instagram - how they work

Trial Reels: How They Can Boost Your Reach On Instagram

Curious about how you can try new ideas on Instagram without risking your brand image or confusing your followers? Instagram’s trial reels might be your new secret weapon. These fresh tools let you preview, polish, and test your video content quietly before blasting it to everyone. For entrepreneurs and creators, this opens a world of

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Pinterest ideas for pins to pop

Amazing Pinterest Ideas To Boost Your Pin Popularity

Pinterest pins are a fantastic tool to boost your online presence. They can be used to increase traffic, generate leads, and enhance brand awareness. But, creating the perfect pin is an art in itself as well as crafting Pinterest board ideas. It requires strategic planning and a dash of creativity for Pinterest Ideas that will

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automation in marketing

Automation In Marketing Software To Scale Your Business

Marketing automation platforms are revolutionizing different sectors of business, and it plays a pivotal role in the digital advertising landscape. As businesses grow, marketers face mounting pressure to create processes for nurturing leads that can convert at a higher rate. Enter automated marketing platforms. Marketing automation makes it easier for businesses to effectively reach their

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how to make more sales with Twitter

How To Use Twitter Effectively To Make More Sales On X

Do you know how to use Twitter effectively to make more sales online?  Do you have an eCommerce store or looking to start one in the near future? Even many bloggers and content creators have a shopping portal or products on their websites today including affiliate links. Selling on X isn’t about pushing products every

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