Are you looking for Twitter marketing tips for small businesses you can use today? Although you may have heard of some of these Twitter marketing tips before, some of these best Twitter marketing tips may be new to you. Twitter is a great marketing tool if used right.
This social network is probably the fastest-paced social network out there. Your tweets will not last long so you can post more often here than on any other network.
Table of Contents
Top 20 Twitter Marketing Tips
Often many people and businesses get on Twitter to tweet their own stuff. Hence, they look like billboards with ads each day in the Twitter feed. That is called push marketing. Nonetheless, It is not effective on Twitter or any social network for that matter.
For this reason, Twitter is not about tweeting your own marketing messages. Twitter marketing is much more than that.
It’s connecting with others and introducing yourself to new customers every day. Uniquely Twitter is about making connections and showing your value to others on the network. – Lisa, Inspire To Thrive
Remember too, Twitter is not like Facebook and the tactics used on one may not work on the other.
Why Twitter Marketing Tips Today?
Recently Twitter made many changes to its network. You can no longer schedule out tweets like you could in the past with API connections changed with scheduler tools. There were many services you could use to gain followers and generate RTs.
These are quickly fading away with the high cost of the Twitter API since Elon Musk took over the network.
Today being active on Twitter will take more time and businesses will have to get more clever in their Twitter marketing.
Twitter Marketing – Your Customers
You can learn more about your customers via Twitter. See what they are tweeting about and learn how they are thinking. Therefore you can learn what interests them.
You can then tweet about the things that your customers CARE about. They will want to connect with you and follow you. They will become your Twitter fans.
Responding to Tweets Professionally
Be sure to respond to any customer requests. If they are sending really offensive tweets try to respond very professionally and/or try to take it to direct messages or via email if necessary.
Ignoring such tweets will not make them go away. Fast response is key on the Twitter network.
Check Out These First 5 Twitter Marketing Tips!
- Help others with their problems by using the hashtag for their industry term. This will generate more interest in the tweet as others will be able to search via the hashtag.
- Share tips related to your industry. Not just from your own blog or website, but from others too. Remember, sharing is caring. It’s about showing you know what’s what in your industry.
- Also share photos from conferences, travel, products, and other interesting finds from your business. People love photos. It can show more about you in a visual manner.
- Additionally, provide selected highlights from events and conferences you may attend. This shows you are always keeping up with the latest and greatest things in your industry.
- As well as report industry, company, world, and other news that is related to your business. Your followers may not read the same news as you do. It makes you appear as an authority on social media. Feel free to use tweetstorms to have an informational type of post for sharing.
More Twitter Marketing Tips For Small Businesses
- Link to articles and content posted elsewhere and include a summary prior to the link of why you are recommending it. Explaining why is a great way for others to understand your thinking process and with a 280-character count, it is easier now than ever before.
- Likewise post original thoughts on your topic, industry, and business. This shows you can think for yourself and you are human.
- Equally important is to join industry and topic Twitter lists related to your own business. These lists are so important to make Twitter easier and more relevant for many users.
- Feed your tweets into other social networks like Facebook and LinkedIn but use sparingly. No one likes to see the same stuff on all the networks. Why tweet it if you already posted it to Facebook? You can also embed them in your blog posts or website if they are relevant to those places.
- Also, participate in Twitter chats or communities in your industry. Find one or a couple that you can include in your weekly schedule. Being there consistently will help others get to know you and your brand better. I love Madalyn Sklar’s Twitter chats on Thursdays at 1 p.m. She tweets all about #TwitterSmarter.
The Second 10 Top Tips
- Research other prospects on Twitter before connecting with them. Check out their full profiles and other social networks too.
- Give real referrals on Twitter. What goes around comes around. Be sure to be familiar with what you may be referring others to. It’s your WORD.
- Next, spread your tweets throughout the day. Use a tool like the Buffer app or Agorapulse to schedule them out. Hootsuite is another tool many use to do this. However, beware if may cost you now with the API updates.
- Respond to tweets that are related to your industry. Answer other peeps’ questions and surveys on Twitter. That will ensure you are participating in the network. Others will take notice!
- Publish your Twitter ID on all your marketing materials. Website, business cards, newsletters, signs, etc.
- Of course, post discounts and offers on Twitter. But do this ever so sparingly! Only 20% of the time at the most. 80% should be sharing content and other stuff related to your business.
- Equally important is to use keywords in your profile and a fun fact to show off your own personality. Do NOT use hashtags in the profile. That will lead viewers away from your profile page.
- Surely dump the default Twitter avatar and use your own photograph. People relate to real people. They want to know who you are.
- Moreover, follow other experts, companies and competitors, and leaders in your own industry. It will help you keep on top of things.
- Finally, be authentic, genuine, and real. Just be yourself so people will get to know you. For this reason, people tend to buy from people they trust.
Your Turn on Twitter Marketing Tips
Therefore are you incorporating any of these 20 Twitter marketing tips for small businesses in your marketing today?
What other Twitter marketing tips would you add? I’d love to know more in the comments below.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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Twitter has become the best place for getting new visitors. My friend recently got 2000 visitors from a single retweet by a famous personality. These tips are very useful. thanks for the valuable article.
Twitter is one of the best social media platform and using Twitter with Marketing Tips is more amazing. I know few Twitter experts those are really doing good on Twitter and they are using Twitter with some marketing.
So this article is really nice to understand the marketing tips for Twitter.
Hey Lisa
I think if you are pushing good and niche-oriented content you can make it on Twitter.
Hey Lisa,
It great to be reading your post again. It’s always the best efforts you have put into your content, that’s why it will help many out there looking to learn.
By the way, Thanks for the great read Lisa.
~ Donna
Thanks Donna, I practically re-wrote the entire thing except for the infographic. Thank you Donna for coming by and have a great evening. Hope you don’t get the storms I hear in the background now! You are most welcome.
Hi Lisa,
I don’t think I could add anything here, you didn’t miss anything. 🙂
I like the advice you shared about no posting the same stuff on all the networks. I was doing that then last week I noticed I hadn’t been posted some content on Facebook that I did on Twitter. I felt bad about it but after reading that bullet, I feel better about it. 🙂
Thanks for these great reminders Lisa. I would love to do more Twitter chats. It’s been a while but I’ve done a couple and most recently the one you did about a month ago. It was a lot of fun.
Hope you had a great Mother’s day, Lisa. See you in the socialverse!
Cori
Hi Cori, thank you.
Oh yes, why share the same stuff on all of the networks? Some folks would ignore it that way. I do try to mix mine up more and more. You could always go back and add it to Facebook later. Those that saw it on Twitter may not remember a week later 🙂
Yes, find a couple and try to stick to a schedule.
Thank you and I hope you did as well Cori. Have a great rest of the week!
I have never really understood Twitter – so I am trying to learn more. Your post is very informative and I absolutely love the infographic! I am so glad I found your blog. It looks like a place where I can learn a lot!
Hi Heather, welcome to Inspire To Thrive. Thank you and you are very welcome. Feel free to reach out to me here or on Twitter if you have any questions. Twitter is my favorite of the social networks and has been for years. Thanks for coming by and have a wonderful rest of your day.
Hi Lisa,
Twitter is a powerful marketing tips that can bring you some serious website traffic and sales. Every tips that you have mentioned are important to build an effective twitter marketing strategy.
Twitter is one of the few social media sites that I like most. I already use most of the twitter tips that you have mentioned but still there are few that I would like it a try.
Thanks,
Umesh
Hi Umesh, What are you favorite of the Twitter tips that you use? It really is a powerful marketing tool that many small businesses do not take full advantage of. They sign up and tweet and few things and then leave. If only they stayed and engaged for a few months they would see the benefits of Twitter. Thanks for coming by Umesh. Have a great day and weekend ahead!
Hello Lisa,
From the past few months, I keep myself more engaged with Twitter. It is really a great platform to market your services and connect with people online. I am getting some good and positive result on Twitter. I love all of your tips and I am always keep them in my mind. Thanks for sharing these helpful insights.
Have a great Day 🙂
Vishwajeet
Hi Vishwajeet. I’m glad to hear that! Twitter is a great platform to market and network with others. I meet most on Twitter first and then later may connect on LinkedIn or Facebook. You are most welcome and have a great day and weekend ahead Vishwajeet.
Great article and tips, Lisa. Twitter is my favourite social media site too, and I, like you, use Buffer but I also back up with HootSuite.
Some of the previous commenters seem to feel quite strongly about point #9 but I think you were very clear and correct in your intention. I do cross post sometimes because, to be honest, a lot of the people that I know on Twitter are different than the ones who know me via Facebook. And as you say, sparingly is the operative word.
We all have different audiences and need to do whatever works, without being spammy, of course, for each of us.
have a great day. 🙂
Hi Amanda, thank you. How do you back it up with Hootsuite? You have my curiosity! Yes, you may have different followers on different networks and that can make a difference as well. I also use Lists on Facebook and sometimes only post to one of the lists so it’s not overdone. I wish Twitter had that capability too at times. I’d agree, as long as we are NOT spammy, that’s a big one! Thanks for coming by Amanda and I hope you have a fabulous Friday and weekend coming up 🙂
Excellent article Lisa! We have found Twitter to be our best marketing platform. What works for us is a strategy that offers great content for our audience and visually appealing images to start with. What we do is work on establishing our clients as authorities in their industry. This is accomplished through blog articles that we share. Of course, relationship building is the backbone of social media. The strategy continues with finding like minded accounts and and retweeting those accounts. If they understand the significance of retweets, they will reciprocate. We then have built a network of brand ambassadors who will retweet our brand to their followers where will will continue to pick up new followers as will they. The strategy is very effective with 3 of our accounts making top 200 Twitter accounts to follow in the real estate industry. The ultimate goal is to drive traffic to the clients websites, in which up to 70% of the traffic to some of our clients websites is from Twitter. Plays a huge role in Page Ranking. Just a few tips that have made a significant difference for our clients as well as for us.
Hi Rick, welcome to Inspire to Thrive. Yes, I’ve found the same here too. It’s a great network to be marketing on. Building relationships is easy through Twitter – more so than any other of the social networks.
Re-tweeting and sharing other’s content is key and should be done 80% of the time. Twitter also carries SEO juice as Google does show tweets in the google stream when people are searching. I did a piece about that on Proven SEO a while back.
Thank for coming by and have a great day. (I hope you get a gravatar soon as your comment almost ended up in spam.)
Hi Lisa,
The tips in your article are great. Twitter is the primary social media site for my business, so spend more time on twitter than other social site, which means I can attest to the tips you presented. But on #9, I’m happy that you or the author mentioned sparingly because sparingly has to do with in an infrequent manner of posting, such as in small quantities.
For me, the idea of sharing same content across social sites isn’t great, as you will be seen as spamming others. I must amit that I used to do it, but had to stop when i realize the disadvantage. Thus, if the need to share same content across channels arises, hat I do is to schedule them for posting at different time of day or on different days all together.
Thanks for sharing.
Hey Lisa,
Some useful tips there – I was using the hashtags in my profile without thinking about it (I’d copied the idea from a top blogger there.)
Shame about Social Quant and Just Retweet, obviously Twitter is making some big changes! Could Viral Content Bee be next?
Speaking of which I’ve been experimenting recently with disallowing tweets at VCB to see if it makes a difference to my traffic, so I’ll see how that goes.
Justin
Thanks Justin, I had done that before too until I read how it takes people elsewhere on Twitter and away from your profile. So far Viral Content Bee seems okay. I do use it and have not had any problems. Disallowing? I just use one account on there now for Twitter, I used to use two but that’s against the new Twitter rules. It sure is get interesting Justin. Thanks for coming by and have a wonderful day!
Hello
Lisa,
Twitter is one of best social media platforms to reach people. If anybody not yet using twitter in their business than they are making big mistakes. You have provided great twitter marketing tips and you have well explained all these tips. This post is loaded with lots of crucial information about Twitter marketing.
Here, I have learned many things about twitter marketing. I love the infographic. I have bookmarked this post. Going to share your post.
Thanks for sharing this informative post. Waiting for your next blog post.
Have a great day,
Praveen verma
Hi Praveen, I so agree 🙂
I’m glad you really loved this one. What is your favorite tip amongst them Praveen? It’s hard to believe so many businesses still don’t use Twitter today!
That’s an awesome infographic filled with marketing tips for Twitter.
Up until now, I was only using JustRetweet to gain more exposure for my tweets and never focused on anything else, however, I would have to rethink whether this is a viable strategy or not!
Thank you Arbaz. Oh I do use those on my other Twitter handle @InspiretoThrive . But I do get on the Twitter interface too as I like to engage with others on the network. It’s all about that engagement. Twitter chats are great and I’ve been away from those way too long. Thanks for coming by and commenting. Have a great rest of the week. I’d love to know what you try next with Twitter too!
Hi Lisa Ma’am
I think that marketing with Twitter is very difficult than other social networking platforms. However, the points you have described are very common but very useful. Many people neglect these small things especially those hashtags.
Hi Mohit, It is a little bit more “involved” but once someone gets used to it it becomes 2nd nature. I just love the speed of it…..Thanks for coming by and taking the time to comment.
Tip 10, for me, is the best and most important. Whenever I get in Twitter chats I make new friends, learn a lot and get more traffic to anything I’ve linked. It’s important, of course, not to spam the Twitter chats and to make notes on when the best ones happen. Once you get into it, though, that’s one of the easiest ways to add some value to Twitter.
Thanks for the list – very good to share, especially among the newer Tweeps.
Hi Matt, welcome to Inspire to Thrive. That’s good to know – about Twitter chats working well for you. I haven’t done one in a while and need to get back into them. I love the fast pace of them too. Thanks for coming by and taking the time to comment on this one. Enjoy the new week!
Hi Matt, welcome to Inspire to Thrive. That’s good to know – about Twitter chats working well for you. I haven’t done one in a while and need to get back into them. I love the fast pace of them too. Thanks for coming by and taking the time to comment on this one. Enjoy the new week!
Hi Lisa,
I absolutely LOVE Twitter. Over the last few months a number of people have connected with me through it and the relationships I’ve developed are awesome.
What I’ve been doing is when someone connects with me I go to their website/blog immediately and start reading, commenting and sharing.
It’s been phenomenal and a few fans have really paid off.
Thanks for a few other ideas I hadn’t thought of Lisa!
~ Don Purdum
Hi Don, me too. It started when I had a retail website years ago. My biggest order came from an account I had been tweeting with. It just amazed me how quick and easy it was to network with others. I use it now for many reasons and prefer it over all the other social networks including Facebook. Thanks for coming by Don and your are welcome. Enjoy the rest of the week there Don.
Hi Don,
I can’t agree any less with you on this. Building relationships is the best ways to gain maximum traction on social as well as drive traffic. Your strategy is amazing, and I have been doing same as well.
These are some great twitter tips. Knowing how to use social media to your advantage can be great for your following, business, and seo purposes. When you engage with your customers as cox did, you can more people to really put their trust in your business and make them feel like they are really trying to help you. I will refer back to this page. Great article.
Hi Lawrence, welcome to Inspire to Thrive. Thank you. Yes, you got that right. It makes it easier to deal with a company when you can tweet them a question and get a quick response, quicker than waiting on hold on the phone or via an email. Thanks for coming by and have a great rest of the week.
Over the years i’ve been using Twitter and i’ll pick it over any other social media right now, because i really love its interactive nature. There’s this thing about keping your circle small, you’ll have more friends and not just followers. But if your twitter is for your business, and you need to reach out to the world then there’s no such thing as keeping your circle small. More followers would become very useful.
Hi Raphael, me too, Twitter is my favorite social network. You can meet people there, interact and share. You don’t have to be friends first, etc like Facebook. Thanks for coming by and commenting on this one. Enjoy the rest of your week!
Hi Lisa,
you have created a very interesting infographic for Twitter marketing. I am unable to understand how to use keyword within Twitter profile. I would be helpful for me, if you will get me here the complete method to add keywords in profile.
Thanks
Hi Nikhil, welcome to Inspire to Thrive. Thank you. You pick keywords by things you are interested in. For example mine has #socialmedia, #Blogger, #marketing and #tweet as keywords among others. I picked the most important ones to be with the hashtag. I hope that helps you Nikhil. Have a great day and don’t hestitate to ask me anything about Twitter.
Hi Lisa,
All these 20 tips are really valuable tips to become successful in Twitter marketing, using original profile pic and adding your complete profile information, spreading the tweet throughout the day are very useful to get followers.
Thank you for sharing these 20 tips in infographic format.
Hi Siddaiah, thanks. I still see people using eggheads with their profile, can you believe it? A picture is SO important! You are welcome and have a wonderful day Siddaiah.
Now THIS is what I call useful content!
Thanks so much for sharing this Lisa, I’ve shared it immediately with my followers.
Happy Friday!
Anja
Hi Anja, welcome to Inspire to Thrive. Thank you, I’m glad you found it useful and for sharing. I hope you have a great rest of the week Anja.
Oh I’m an often visitor here, just don’t find always time to leave a comment 🙂
I’ve emailed you 2 weeks ago – hope you’ll find some time to reply.
Kind regards.
Anja
Hi Anja, yes, I have. The best way to reach me – is to tweet me! So if I’m offline I will see the notification. Thanks for being a loyal reader and have a great rest ofthe week Anja.
Hey Lisa,
You just reminded me of my days of doing tech support for AT&T LOL… yes I had some good customers and sometimes my ego was challenged with others, but it was good experience.
Yes I really like these tips and as you know I tried to respond to my tweets as soon as I’m able to. One smart thing I did was what you mentioned in #9 where I linked my twitter into my facebook account. It’s a great way to kill two birds with one stone, and I made sure I tweeted my messages about 3 hours apart.
For #17 I need to change up my keywords a bit. I think it was overkill with all the keywords I put on my profile. Now I have much more clarity on what I’m doing, so it will be clear for others to see what i’m more focused on!
Thanks for sharing these great tips Lisa! I hope you have a great 4th of July weekend!
Hi Lisa,
I love this infographic and all the tips it has. I do remember that incident and I was impressed at how fast you got a response…that made me love twitter even more.
The one thing I don’t do enough of is share photos but I’m working on that. In fact, I tend to forget to post photos…I have stuff from mother’s day, my daughter’s graduation and father’s day that I haven’t shared…bad huh? 😳
There are some other tips that had me going “oh yeah I need to do that” so I have a lot of work to do :).
I agree with Bren, you strike again gf! Thanks for sharing this with us. Hope you’re having a great week!
Cori
And the Twitter Queen strikes again! 😆
You know, I find Twitter rules are like Blogging rules. You need to find what works for you. Although I do value others opinions of the Do’s and Don’ts, what works for one doesn’t for the other. I get most of my blog traffic from Twitter so I must be doing something right. I keep debating on ditching G+ as I get very little traffic. That would allow me to jump back to Twitter and be able to network more with others and hold actually conversations.
This is a really good infographic. I’ve already pinned and will be sharing again! Great stuff gf! Happy 2nd of July!
B
LOL – Thanks Brenda. I find the same too Brenda, I haven’t used G+ much because of it. Twitter is really the best I believe. Facebook is more more family and friends. Thanks for sharing and pinning too Brenda. I hope you have a great long weekend!
Hi Lisa,
With Twitter businesses go farther in the journey of success. This can be achieved if they regularly offer valuable information and insights to customers and followers.
The infographic shared above has elaborated on the core valuable tips that can help a business thrive in its Twitter marketing.
It would be good to sincerely put them into practice. Thanks for sharing these awesome tips!
I left the above comment in kingged.com where this post was found.
Hi Sunday, you are welcome. I like your thought of it being regularly, that is key. Yes, it would be good if most were put into practice. Thanks for sharing and commenting Sunday. Have a great weekend.
Hi Lisa, Twitter is useful if used correctly. Your experience with Cox is an example how great Twitter is if you will use it the right way.
Many businesses are on Twitter and you can use it as a way to communicate with them, if you need assistance, if you have important matters to ask and so on.
They are always willing to lend a hand because as we know and it is obvious they want to keep their brand and good reputation. Thanks for sharing your infographic with us. This is useful.
Hi Metz, I so agree that Twitter is useful. In many ways too! As long as businesses can respond within 24 hours or much less time is even better. People usually use Twitter because they want answers NOW. You are welcome. I appreciate your coming by the blog too and for sharing. Have a great day and weekend ahead Metz.
This is why ever since I got started with online trading, I never took Twitter for granted. I’ve always used it as a marketing platform and immensely enjoy the benefits and the leads it gives me.
Hi Jacob, welcome to Inspire to Thrive. I’m glad to hear you have been using it and obtaining leads via it. When I had a retail website it really did generate sales. It is so different than Facebook. Thanks for coming by and have a great day!
Hi Lisa,
I am so guilty of failing in alot of these. I don’ t have much balance between work and life but see how it can benefit in a huge way because when I do that on other social media sites and it works so why I don’t on twitter is just stupid of me. LOL There were lots of great tips here and I have to seriously stop using twitter committedly and then bailing on it other than promoting others. There has to be a better balance for me.
I’m glad you are getting better each day Lisa. I’m still working on getting stronger and am only determined to move forward. Take care.
Irish
Hi Irish, it’s not easy to find that balance. I’ve gone back to work a week now and it amazes me how much I do with less time. I think we cram it all in somehow. Do you use Triberr? That’s a great one for bloggers to use with Twitter. Twitter is my #1 social driver to my site here. Thanks for coming by Irish and I hope you are feeling stronger as well 🙂 Have a great rest of the week and Happy July!
Hey Lisa,
You used the example with Comcast but I tell you when I’ve called them and their recording continues to say that you can go online to get issues resolved when my issue is that my internet is down. Urggggg really people! I have to tell you, that one gets me every single time! LOL!!! Sorry, just had to vent on that one.
I did have a complaint about a company not long ago and I bet it was four or five days before they responded or even saw my tweet. Really slow on the draw there which I wasn’t too happy about but I’m sure that’s not the example of all companies of course.
I like your tips here though although of course I don’t do them all. I think if people took more time to learn how to use Twitter to their advantage then they would probably fall in love with it as much as we have. Although there are only 140 characters with new ways to share even more, it’s a great place to make those necessary connections and helping people is always a great place to start. I just love the chats too.
Thanks for sharing this infographic, great one of summing things up.
Enjoy your week.
~Adrienne
Hi Adrienne, Cox is the one I used, but they are a cable company too. That happened to me too with Cox so I went to Twitter on my phone. It’s important for businesses to respond quickly via Twitter as it is expected.
I need to do more with the Twitter chats myself. I enjoy them but don’t do enough of them.
You are welcome Adrienne and I appeciate you coming by today. Have a great rest of the week.
Hi Lisa,
1) I’m not so sure that tip #9 is a good idea. As for the Note attached to that tip – non-existent in the original article – makes me wonder whether is it me the one who didn’t understand the tip or is it the author of the infographic …
2) Somehow off-topic… I was wondering if it’s OK to copy half of someone else’s article into an infographic. I don’t think so, but maybe the author of the infographic has a license from Telegraph.co.uk. Anyway, my piece of advice is to take care what infographics you post on your site 😉
Hi Adrian, I like that they added – USE SPARINGLY. That’s the only way I would do that one. Sparingly is fine. It came from Visual.ly and those are okay to use, they are shareable. I’ve used many others in the past from there. Thanks for watching my back though, much appreciated! What was your favorite tip from them?
I don’t have any favored tip. As for the tip #9, I told you on Twitter that I don’t understand the connection between visual.ly and the tip. Just to make sure that we talk about the same tip… “Feed your tweets into other social networks” – in my understanding that’s syncing Twitter and Facebook, for example.
Posting the tweets automatically on FB on your wall is not a good idea, while posting them automatically on a separate page (not on the wall) is OK – but then I don’t see the point of that Note. (Let’s not forget that the Note doesn’t belong to the author of the article but to the … other one!)
So… were we talking about the same tip? If yes, what’s your understanding of that tip? 🙂
Hi Adrian, I would agree, posting tweets on your FB wall is ineffective. Many FB people don’t understand Twitter. Just like those who share all on Twitter via FB – I always think “If I wanted to be on FB I’d be there and not here on Twitter….” Doing it occassionally is ok. Yes, that is the same tip.
Visual.ly is where the infographic origined from. Thanks for clarifying.