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Why Doesn’t Your Website Show Up On Google?
Learning that your business website doesn’t show up in Google search results is an embarrassing and confusing experience. After spending hours researching SEO, or search engine optimization techniques and following this advice, it’s understandable that you would be frustrated.
However, even if your site isn’t performing its best now, it doesn’t mean that it never will. With that in mind, here are six reasons why your website may not show up on Google.
Six reasons why your website may not show up on Google. #seotips Click To Tweet
Little To No Content On Your Website
Too much text on a webpage can frustrate and distract visitors, making it difficult for them to read your site. That being said, you shouldn’t get rid of text completely. Without this information on your site, Google can’t and won’t reward you with a ranking.
Because of this, you should write a page for every product or service you offer and consider starting a blog for extra content too. Having a blog is a great way to have your website updated frequently, which Google loves! 🙂
Posting Low-Quality Content
While it is crucial that you post content to your site, you must remember that quality is more important than quantity. Poor-quality and thin content that offers very little to your readers isn’t going to make Google happy. Duplicated or “copied” content can be a major problem too.
Everything that you post must of the highest quality possible, as well as informative and unique. Many experts say you need to have long-form content but if the content is useless do shorten your content. Why use words just to take up space on your website?
Another way to add quality content is to add eye-catching graphics with correct alt images and videos. As long as the images and videos are labeled for SEO this will help boost your page on Google too.
Selling A “Taboo” Product
Depending on the product or service that you sell, Google might take a disliking to you from day one. Certain “taboo” topics, like alcohol and drugs, are often restricted by the search engine, even if you’re marketing a rehabilitation center.
For this reason, you should invest in drug rehab marketing experts. They have the experience and knowledge to help you get noticed regardless.
Using The Wrong Keywords
Fitting keywords into your website and content is a tricky task. Sometimes the terms that you use are too broad, whereas other times they may be too technical.
The remedy to this issue is performing a keyword analysis of phrases that you think would rank well or you want to rank well for. There are many tools that you can use to do this job, including one by Google itself.
You can use their Google keyword planner. Another great keyword tool is Ubersuggest by Neil Patel.
Neglecting To Add Links Could Be Why Your Website Doesn’t Show Up On Google
Linking back to content within your website, as well as other external sites shows Google that you are trustworthy and reputable. It also provides additional value to your site users, which is something Google approves of.
Because of this, you should go through your pages and make links where you can. Just make sure that you don’t link too much or do so to useless sites. Do check your website for orphan content. That is content that hasn’t been linked on your website internally. Both internal and external links play a role in your website’s SEO efforts and are being seen on Google today.
Fixing these orphan content pages or posts will surely help your site show up on Google.
Overlooking Your Mobile Users
These days, more people access the internet using mobile devices, like phones and tablets, than they do desktop computers. This means that having a site optimized for these devices is crucial. If you don’t, you’ll not only alienate your mobile users but Google too. Consumers now spend at least 5 hours a day on their mobile devices! That is a lot of time searching on mobile.
Your website needs to be responsive across a range of different devices of all shapes and sizes.
Consumers now spend at least 5 hours a day on their mobile devices! #mobilefriendly Click To TweetIs Your Website Showing Up On Google Today?
Most consumers turn to the internet when looking for a product or service. Hopefully, if you follow the advice above, they’ll be able to find you when they need to. If you need more tips on managing your website’s SEO check out Enstine Muki’s post today on how to make it easier on yourself!
I’d love to know why your website isn’t showing up on Google or if it is how well it is showing up in searches? Please drop a comment below so we can discuss and help get your website seen on Google! If you have further tips to add I’d love to hear about them too 🙂
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon.
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Thank you so much Lisa, for sharing this 6 tips.
Can you please guide me little that how can we choose correct keywords?
Till now I was choosing wrong keywords??
Hi Ankush, welcome to Inspire to Thrive. Use tools like Ubersuggest to find your correct keywords. You can also use Google keyword planner but you do need a Google ad account for it. Thanks for coming by and have a great day!
Hey Lisa,
When I first started blogging (still a beginner), I didn’t think that Keywords play a huge role. Now I know how stupid I was.
Thank you very much for sharing this fantastic article and for showing us the basics of SEO.
Hi Nirodha, welcome to Inspire To Thrive. Yes, keywords can certainly plan a role today as well as semantics. You are most welcome and I hope you check out the newest piece by Enstine here on SEO today. Have a great day and thanks for coming by!
This is spot on Lisa.
One of the reasons why your posts might not be showing up on Google could be because you’re new.
Sometimes you just need to apply SEO best practices and be patient.
Cheers!
Thank you Tanyi, yes patience can go a long way! IT does take some time to show up on Google. Those bots are really busy working away. Thanks for coming by on this and have a great day!
We really need those links in and out Lisa to look good in Google’s eyes. Content is king in search. Even folks who do not go gaga with links still seem to rank high if they smack it out of the park with their content. Fuel that drives all search engine growth. Super post again; well done.
Hi Ryan, oh yes, I’m still working on the old orphan content here too. Those internal links always need some work it seems. Thank you for coming by and have a wonderful Wednesday, what is left of it on your side of the world Ryan.
Lisa: Do you have a favorite (free) keyword finder tool?
Yes, Ubersuggest by Neil Patel, it’s awesome Martin 🙂 And it’s FREE and easy to use!
All around great tips Lisa,
I’d like to add that anchor text optimization can hurt you, a lot. For example if you have 20 pages and all link to 21-st but, with exactly the same anchor text, then it looks like manipulation to Google and they will keep you suppressed for that keyword until you loosen up with overoptimisation.
Cheers:)
Thank you Nikola, great tip! I have to check one of mine out for that one. I think those 200 ranking factors may have increased this past year, no? Do have a great day and weekend ahead. I’m still working on that other issue for you here 🙂
Hi Lisa,
The reasons you provided can make you sire disappear from Google’s results Page. However, I want to add that if your website does not have index tags, it will not appear on Google. Your web designer might mistakingly add a custom code when designing your site, that would prevent it from appearing on searches.
Another apparent reason could be that your site is not well optimized for search engine bots. It means that when search engine bot crawls your site, they scan your website for relevant content, keywords, meta description, and other content materials to understand and index your pages. But when these materials that will enable Google spider to understand your web content are not there, your blog or website will nor appear on Google.
They scan your site for meta content, keyword saturation, relevant content, and many other factors.
Additionally, if you are using competitive keywords to optimize your content, you will not be seen anywhere on Google.
Hi Moss, thank you for that input! Those spiders are getting harder to work on our sites these days. Oh yes, I’m always checking on those competitive keywords and going more for the long tail ones today. I appreciate your input on all of this Moss. Do have a great day and weekend ahead.
Hey Lisa,
I didn’t know that Taboo related topics are not liked by Google much. Although I don’t write on these topics 😀 but still this is really new to me.
All the points which you have written are genuine. People really don’t know how to add keywords in a blog post. If you have any suggestions for keywords i.e. how to use keywords in an article it would be really appreciable.
Regards
Hi Kaushal, first do get a gravatar so your comments do not end up in spam. Then check out Ubersuggest tool by Neil Patel. It will help you to determine which keywords to use in your article. A great plugin to use to guide you is Yoast for SEO. You can use the free version for it or invest in the premium version. I hope that helps!
Thanks Lisa.
I had made my gravator account but I think I need to check it whether it is working out not. 😀
Also, I will definitely go for ubersuggest. It’s really brilliant tool which, I guess, has a lot of features in its free version.
So far it it is NOT working. Just do an update 🙂 And then you should be good. Be sure to add the email address you are using when you comment around the web. Have a nice weekend!
? If a person’s website is new, it may take approximately three to four weeks before it is indexed by Google.
And, the various points that you have made are indeed valid!
Hi Renard, thanks for that feedback, good to know! I’m actually working on a new one so that’s awesome to know. Thanks for coming by and have a great day and weekend ahead Renard.
Hey Lisa,
Gone are those days to manipulate Google and rank thin, poor pages. With Semantic SEO coming in, it will become even more difficult to see page #1 with scanty websites except where competition is completely ZERO.
But we all know it already: Google and other search engines are out for the best for their users. It really has to begin with great content that envelops the intent of searchers. Without this, one should expect less.
Oh thanks for the shout out. I believe that post is a worthy extension to your article here Lisa.
Do have a wonderful week and thanks for the engagement
I’m glad those days are over Enstine 🙂 In a way it’s easier today but in another way the competition is more fierce at the same time.
It really is worthy of that Enstine, that is why it’s there! Thank you.
I hope you have a great weekend ahead Enstine.
Hey Lisa! These are all great and valid reasons why our blogs don’t show up in my Google. I just checked my new blog of a week or so and it’s not there yet but my Facebook is. Weird? Thankfully, Virtual Bren is there so I have no worries at this time. Thanks for sharing these tips with us! The weekend is almost here!
Hi Bren, it will take time to show up, as Renard stated it usually takes 3-4 weeks. It has to propogate and then get picked up by the Google bots. Facebook is a different animal in so many ways 🙂 Yes, do keep that website whatever you do Bren. Thanks for coming by, today is surely flying by here. Have a great afternoon Bren.