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Why Doesn’t Your Website Show Up On Google?
Learning that your business website doesn’t show up in Google search results is an embarrassing and confusing experience. After spending hours researching SEO, or search engine optimization techniques and following this advice, it’s understandable that you would be frustrated.
However, even if your site isn’t performing its best now, it doesn’t mean that it never will. With that in mind, here are six reasons why your website may not show up on Google.
Little To No Content On Your Website
Too much text on a webpage can frustrate and distract visitors, making it difficult for them to read your site. That being said, you shouldn’t get rid of text completely. Without this information on your site, Google can’t and won’t reward you with a ranking.
Because of this, you should write a page for every product or service you offer and consider starting a blog for extra content too. Having a blog is a great way to have your website updated frequently, which Google loves! 🙂
Posting Low-Quality Content
While it is crucial that you post content to your site, you must remember that quality is more important than quantity. Poor-quality and thin content that offers very little to your readers isn’t going to make Google happy. Duplicated or “copied” content can be a major problem too.
Everything that you post must of the highest quality possible, as well as informative and unique. Many experts say you need to have long-form content but if the content is useless do shorten your content. Why use words just to take up space on your website?
Another way to add quality content is to add eye-catching graphics with correct alt images and videos. As long as the images and videos are labeled for SEO this will help boost your page on Google too.
Selling A “Taboo” Product
Depending on the product or service that you sell, Google might take a disliking to you from day one. Certain “taboo” topics, like alcohol and drugs, are often restricted by the search engine, even if you’re marketing a rehabilitation center.
For this reason, you should invest in drug rehab marketing experts. They have the experience and knowledge to help you get noticed regardless.
Using The Wrong Keywords
Fitting keywords into your website and content is a tricky task. Sometimes the terms that you use are too broad, whereas other times they may be too technical.
The remedy to this issue is performing a keyword analysis of phrases that you think would rank well or you want to rank well for. There are many tools that you can use to do this job, including one by Google itself.
You can use their Google keyword planner. Another great keyword tool is Ubersuggest by Neil Patel.
Neglecting To Add Links Could Be Why Your Website Doesn’t Show Up On Google
Linking back to content within your website, as well as other external sites shows Google that you are trustworthy and reputable. It also provides additional value to your site users, which is something Google approves of.
Because of this, you should go through your pages and make links where you can. Just make sure that you don’t link too much or do so to useless sites. Do check your website for orphan content. That is content that hasn’t been linked on your website internally. Both internal and external links play a role in your website’s SEO efforts and are being seen on Google today.
Fixing these orphan content pages or posts will surely help your site show up on Google.
Overlooking Your Mobile Users
These days, more people access the internet using mobile devices, like phones and tablets, than they do desktop computers. This means that having a site optimized for these devices is crucial. If you don’t, you’ll not only alienate your mobile users but Google too. Consumers now spend at least 5 hours a day on their mobile devices! That is a lot of time searching on mobile.
Your website needs to be responsive across a range of different devices of all shapes and sizes.Consumers now spend at least 5 hours a day on their mobile devices! #mobilefriendly Click To Tweet
Is Your Website Showing Up On Google Today?
Most consumers turn to the internet when looking for a product or service. Hopefully, if you follow the advice above, they’ll be able to find you when they need to. If you need more tips on managing your website’s SEO check out Enstine Muki’s post today on how to make it easier on yourself!
I’d love to know why your website isn’t showing up on Google or if it is how well it is showing up in searches? Please drop a comment below so we can discuss and help get your website seen on Google! If you have further tips to add I’d love to hear about them too 🙂
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