branding

how to boost customer communication

How to Boost Customer Communication for Your Small Biz

Customer Communication is the foundation of any business. Even if your company produces a unique product or sells it at an attractive price, you should not skimp on the quality of customer service. If you think this is an exaggeration, let’s consider a fictional example. The buyer, Bob, finally saved up the money to buy …

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integrated marketing

Integrated Marketing: How SEO, Social & Blogs Help Each Other

SEO, social media, and blogging have had a long history together: They started at about the same time, developed side by side for more than a decade, and co-existed in lots of marketing strategies. Yet, for some weird reasons, few digital marketing strategies really grasp the idea of how to integrate the three together for …

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a coheisve brand voice

4 Telltale Signs That You Need a More Cohesive Brand Voice

What is a brand voice? It is how your brand speaks to consumers through its values and persona.  It takes a village to run a brand and grow it successfully. As the old saying goes, one person can’t be in two places (let alone 10 places) at once. When you’re managing multiple channels of communication, …

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brand identity

How to Build a Solid Brand Identity Using Social Media

Brand identity is an integral part of your business. Your brand identity provides a solid base for you to operate from. It can inform a consumer’s choice of whether or not to buy from you. If your brand identity aligns with what your consumer is looking for in a business, they are much more likely …

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social media brand building

4 Common Social Media Brand Building Mistakes Businesses Make

Using social media to build your brand isn’t easy. For many businesses, it’s just too difficult to grasp, and they run into any number of challenges. Some businesses may not know what a brand-building strategy should consist of, and this hinders the ability to work social media consistently into your strategy. Some businesses neglect to …

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build brand reputation

Build Brand Reputation to See Results Quicker for Your Business

What does it mean to build a brand reputation today? Every business owner should know which marketing channels can bring him leads and what they require from them: For example, digital marketing can bring leads effortlessly, and with just a budget investment. Today business owners can no longer rely on the word of mouth. This …

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