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5 Strategies for Building a Brand Outside of Social Media

Building a Brand

Coming up with a great product idea is the first step in launching any business, but a lot of people find that it’s often the easiest bit. Next, you need to start marketing the product and the most important part of that is building a strong brand.

If you look at all of the successful companies around you, it’s clear why it’s so important to build a brand and increase brand awareness. All of the most successful companies have a recognizable brand that customers associate with quality and good service.

building a brand

If you can increase brand awareness and build a brand that customers trust, you’ll find it so much easier to market your products effectively. Unfortunately, that’s often easier said than done and a lot of businesses struggle with it.

Social media is often the best place to start and if you can build a profile with a good personality that really connects with people. They will start to take notice of your brand. But social media alone isn’t enough and you’ll need to try some of these other branding tricks if you’re going to succeed.

Even here at Inspire to Thrive, I have logos on pens, on my briefcase, and shirts when attending networking events. People often ask what is Inspire To Thrive when I wear them. It’s a great conversation starter.

If you can increase brand awareness and build a brand that customers trust, you’ll find it so much easier to market your products effectively. #brandingClick To Tweet

Promotional Items

Everybody loves something for free! So, if you can put your logo and branding on some great promotional items, that’s a very simple but effective way to spread brand awareness. When you’re choosing promotional items, you should try to pick functional things that people will use a lot so they’re constantly seeing your logo every time they use them.

Lanyards, for example, are a great one because people will literally be walking around advertising your brand for you all day long. If you visit LanyardsFactory.com.au you can get some great custom made lanyards with your logo printed on. Get all of your employees to wear them as much as possible and try handing them out at events and things as well.

smart branding

There are so many other great promotional items that you can use like pens, notebooks, bottle openers, and diaries, etc. that people will use on a regular basis. They are not that expensive to get made. You can leave them in all sorts of different places where people will pick them up and help build your brand.

Referral Programs for Building a Brand

Referral programs are a great tool that businesses don’t take advantage of as much as they should. Everybody likes a discount or a special offer and you can use this to encourage people to spread the word about your brand.

If you get existing customers to refer their friends and give them a reward for each one that makes a purchase of some kind, it’s a great way to spread your brand.

For example, you could offer people a 10 percent discount code on their next purchase if a friend buys something from you as well. If you’re offering a subscription service of some kind like computer software, for example, you could offer a few months free for every person that they refer. It’s a good strategy because the customers benefit at the same time so they’ll be more inclined to do it.

Another idea would be to give gift cards with your logo on them for referrals as a way to say thank you. These gift cards could be used in giveaways too.

Referral programs are a great tool that businesses don’t take advantage of as much as they should. #marketingClick To Tweet

Marketing Collaborations

Marketing collaborations are a popular way to increase your brand awareness. Most importantly, expose your brand to a market segment that might not normally be aware of your business. If you can find another company that is similar to yours but not in direct competition with you, both parties will benefit from a collaboration.

collaboration

For example, if your company sells sunglasses, you could consider partnering with another company that sells summer fashion. You’re not in direct competition with one another but the chances are, both sets of customers will have an interest in the other company’s products. If you do a joint marketing collaboration, you will both increase brand awareness significantly.

However, entering into a partnership with another business can be risky. So, it’s important that you consider it carefully before agreeing to anything. If you visit Medium.com, you can find some great tips on how to handle marketing collaborations the right way.

Make sure that the terms of the collaboration are set out clearly and you have a solid contract in place. You also need to be sure that you’re both going to benefit equally. Otherwise, you’ll be investing money in a partnership that doesn’t really do much for your business.

If you can find another company that is similar to yours but not in direct competition with you, both parties will benefit from a collaboration. #marketingtipsClick To Tweet

Car Wraps To Build Your Brand

Car wraps may seem a bit old fashioned and you might not think that they’re a very good marketing strategy but they’re actually surprisingly effective. They’re very cheap to buy and when you put them on your car. You are exposing your brand to so many different people, especially if you’re driving on busy roads.

In terms of the number of people that you reach and the cost, they’re actually one of the most economical forms of marketing out there. They are a step-up from the old fashion bumper stickers.

A lot of business owners use car wraps on company cars to offset the cost. You are paying for a company car but you’re seeing some return on it because you’re using it as a marketing opportunity. These car wraps are increasing brand awareness and boosting sales.

Content Marketing

The best brands are the ones that consumers trust. If people are buying a phone, for example, they’ll go to one of the big companies like Apple or Samsung. They are far less likely to buy a phone from a company they haven’t really heard of. Even if that phone is a lot cheaper and it has the same features.

They know the big companies and they trust their brand, so they also trust the quality of the product. But they don’t know the brand of the smaller companies and assume that the quality of the phone won’t be good. That’s why building a trustworthy brand is so important.

One of the best ways to inspire trust in your brand is through content marketing. If you’re posting regular content on your website that gives people good information about your product and related subjects, you can paint yourself as an industry expert. Once people see you in that way, they will have a lot more trust in your products.

One of the best ways to inspire trust in your brand is through content marketing. #contentmarketingClick To Tweet

Social media is an important tool when you’re trying to build a brand but it’s not the only way. Make sure that you use these great offline methods as well with your social media.

Which of the above methods are you using to brand your business today? I’d love to know more in the comments below! ⇓

social media management tool

 

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hey Lisa,

    First of all thank you so much for sharing such informative article with us.

    These days, everyone wants their brand to become more popular as it becomes so important for the business. In order to increase the brand building, usually I use Facebook and Instagram as the both are very effective when it comes to reach the target people. Along with social media, content marketing is another s big opportunity to impress the target people with your knowledge and aware them towards your brand. I link your points a lot which you have mentioned in your article.

    Looking forward to read more post from you.

    Regards
    Sophie

    • Hi Sophie, welcome to Inspire to Thrive. Yes, you are right, being popular or visible can only help a business gain more customers in the long run. Content marketing is a big opportunity indeed. Thanks for coming by and have a great day and new week ahead Sophie.

  • Awesome content!! I am big fan of your blogs i`m a serial entrepreneur your information about building brand is much helpful & relevant to my new Start-up. Thanks a lot

  • Hi Lisa,

    Love the idea of using promotional products for branding. In my offline business I hand out promotional pens with my name and number on it. I find that I’m getting more and more texts for appointments since I’ve been using that and it is less intimidating for people to text instead of talk. I also give a person 50% off when they recommend someone. Works like a charm!

    These are great ideas to put into action Lisa!

    -Donna

    • I do the exact same thing Donna! I need to order some notepads as well when I teach. I love your recommendation discount. Hmm…you have me thinking about that one Donna 🙂 I just got new shirts and one will be on my FB video today at a few minutes past noon on my Facebook page! https://www.facebook.com/InspireToThrive/ I need to get a hat too! I hope we chat soon, wanted to connect with you about August 🙂

  • I love using promotional items Lisa! Your pens, briefcase and shirts idea? Golden. People love chatting about brand logos offline. Super brand builder because so few bloggers go this route. I attracted more readers than you’d think, wearing my Blogging From Paradise T-shirt all over the globe. Literally, easy money, and paid me serious returns on a $20 investment.

    • Hi Ryan, Yes, I just got a few new shirts and one is in my upcoming Facebook page video, going live today! I see your tee-shirts all the time Ryan. Love it! I need to do more with notepads to go with my pens when I teach locally. I also want to get a nice baseball hat with a logo! Thanks for coming by on this with your input! Have a great rest of the day there Ryan. It’s almost Friday there now 🙂

  • Great tips Lisa,
    building a brand online is a surefire way to get direct traffic to your site, bypassing even Google and their bloated SERPs that try to keep people on them.

  • Referral programs and content marketing are great ways to build clients for any business. The key is to let the referrer see that maximum benefit is pushed towards them as they continue to bring in more and more business.

  • A recognizable brand is all that’s needed to build a highly influential brand.

    Personally, I suggest businesses should focus on using content marketing to push this brand awareness thing further and further.

    It really helps.

    Thanks for sharing, Lisa.

    Emenike

    • Hi Emenike, how do you think a brand becomes recognizable? I love using content to push brand awareness. You are welcome and thanks for coming by here 🙂

  • Hey Lisa, I joined a digital marketing company called CBS ( creat build & Sell) After creating my digital product, I thought it was time to grow my brand, get more leads, and sales. The only strategy I have then about Building a Brand was content marketing. Thanks for sharing a more promising tip.

    • Hi Matt, that’s the first time I’ve heard of that one. Is it a website builder too? Love to know more about it. Thanks for sharing and have a great day.

  • These are all good. Lanyards are a great investment because they are usually used in a captive audience and EVERYONE is wearing one. It’s one of the best ways to make an impact. I’m glad that you covered it here.

    • Thank you Hamilton. It helps when many do wear your logo or brand name around them. Thanks for coming by on this one. Do you have one for your brand Hamilton?

    • Hi Martin, I thought it would get a second look 🙂 I do like some of those, yes! Not when I was younger though. Do you use any of these methods to build your new tea brand Martin?

  • Very useful content as always Lisa. I followed you here from your CommentLuv comment over at Infobunny.
    There is no doubt that branding is big, be it personal or site brand or both.

    • Hi Dexter, thank you! Do you use any of these methods outside of social media for Info Bunny? Thanks for coming by and have a great rest of the week Dexter 🙂

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