authentic social media content Archives

Jul 31 2024

How to Develop a Professional Social Media Profile [2024 Guide]

By Lisa Sicard / July 31, 2024

Creating a professional social media profile isn’t just for influencers—it’s vital for anyone looking to enhance business opportunities. Your online presence can make or break first impressions. But how do you develop a professional social media profile that stands out today? It starts with understanding key elements like your bio, consistency, quality content, and strategic […]

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Jul 17 2024

Why You Cannot Be On Every Social Network and Be Productive

By Lisa Sicard / 28 Comments / July 17, 2024

Yes, it’s come to that point, my friends and readers. You really cannot be on every social network today and still be productive in your business or on your blog. The realization came to me when I cut the cord with Tailwind for Pinterest back in 2020. For the past year and a half, it

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Jun 17 2024

The Power of Social Media: Boost Writing To A Wider Audience

By Lisa Sicard / June 17, 2024

Social media has become an indispensable tool for writers seeking to promote their work and reach a wider audience. With billions of people actively using various social media platforms, the potential for exposure and engagement is vast. It is the power of social media. Additionally, sharing snippets of their personal journey or excerpts from their

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Aug 8 2024

Do Linkless Social Media Posts Create More Engagement?

By Lisa Sicard / 27 Comments / August 8, 2024

I’ve been noticing a trend over the past few years on linkless social media posts. I started to notice it on the Facebook pages first, then on Twitter and LinkedIn as well. So, I began to start creating social media posts with no links to test out the theory on the various social media channels.

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Sep 9 2024

Social Synergy: Must-Have Tools for Social Media Management

By Lisa Sicard / 2 Comments / September 9, 2024

You’re juggling a social media circus. Between creating content, engaging with followers, and tracking trends, it’s easy to feel overwhelmed. But there are tools to make your life easier and achieve social media synergy. Explore the must-have tools for managing your business social media accounts like a pro, from scheduling and collaboration to analytics and

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May 25 2024

Crafting Authentic Social Media Campaigns for College Events

By Lisa Sicard / May 25, 2024

Social media, with its widespread reach and influence, has undeniably become a crucial tool for college events. Whether it’s promoting a cultural fest, a sports tournament, or a seminar, a well-executed authentic social media content campaign can significantly boost engagement and attendance. But in an era where every post gets lost in a sea of

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Aug 10 2024

Social Media Marketing Best Practices and Pitfalls to Avoid

By Lisa Sicard / 4 Comments / August 10, 2024

If you’re a small business owner, it’s hard to imagine not having a social media profile. But quite often these profiles don’t bring in enough quality conversions. This is often due to the fact that small business owners don’t take the time to look at their profiles and don’t get into the topic of setting

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