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The 4 Steps to Starting an Online Business Today That You Need

Starting an Online Business Now

These turbulent times may not seem ideal for getting a business off the ground, but with more people than ever stuck at home using the internet, it may be a better opportunity than you think.

By starting an online business, you can set yourself up to make money with low start-up costs, and without even leaving the house.

The lockdown means more and more people are online, browsing the internet and using social media, so you have the potential to get a huge number of eyes on your brand.

Starting an online business

An online business is, simply put, a business that sells something over the internet. This could be a product, a service, content, subscriptions, or advertising. All you really need to get started is a website and a means of receiving payments online.

But it does take time and patience to run an online business. It will not be all so easy!

An online business is, simply put, a business that sells something over the internet. #onlinebusinessClick To Tweet

Here are four steps to follow if you want to start and grow a successful online business.

Fill a Need for an Online Business

The best way to establish a successful business is to find a problem and present yourself as the solution. It is no use starting with a product, as there is no guarantee you will find a market for it.

You will need to conduct some market research to find a problem for your business to solve. Browse online forums, social media, or popular search engines to find inspiration.

When you have an idea, take a look at the websites of potential competitors to make sure it doesn’t already exist, and figure out how you could improve upon what they’re already doing.

The best way to establish a successful business is to find a problem and present yourself as the solution. #onlinebusinessClick To Tweet

Build a Website is Part of Starting an Online Business

Your website will be a touchpoint for your customers to interact with your business. It should be aesthetically pleasing, to-the-point, and easy to use.

Modern online consumers have limited attention spans, so you only have a few seconds to get them interested. Be sure your website hosting allows for the fastest speeds.

According to research, our attention spans today are less than that of a goldfish!  We crave more and more information and it makes it hard for us to focus on one thing for long.

build a website

Your website should clearly explain what your business does and the value you offer, and the payment process should be quick and efficient.

Furthermore, be sure your website is mobile ready. People are still scrolling online on their mobile devices.

Modern online consumers have limited attention spans, so you only have a few seconds to get them interested. #InspireToThriveClick To Tweet

Get Your Name on Google

How will your potential customers find your business? Generally, when people search for the answer to a problem, they type a query into Google or another search engine.

You need to optimize your website to appear high up in the search rankings. This takes a lot of time or money to accomplish. It will NOT happen overnight either way you go when starting your online business.

Searchers rarely go beyond the first page, so you want to be in the top few hits. You can do this by using Google’s Keyword Planner Tool to find out the relevant keywords. These keywords are what people are commonly searching for. You will need to include these throughout your website.

You could even consider pay-per-click advertising to guarantee you appear right at the top of searches.

You need to optimize your website to appear high up in the search rankings. #onlinebusinessClick To Tweet

Promote Yourself

With your business ready to make sales, you need to get your name out there and let people know you exist. There are several ways to market yourself online when starting an online business. It will help to create a profile of your ideal customer, so you have an idea of where best to focus your efforts.

Build email lists to promote your services, use social media to spread the word, and create regular high-quality content. This will establish yourself as a thought leader in your industry.

With your business ready to make sales, you need to get your name out there and let people know you exist.Click To Tweet

In Conclusion of Starting an Online Business

Creating an online business can provide a high return for little investment. However, it is crucial that your digital marketing skills are first-rate as you will have to keep up with online trends.

You may not have to spend a lot of money but you will have to invest the time into it. As you can see this blog post has been published on a Saturday. But the beauty of an online business is that you can work it from anywhere. 

I’d love to know more in the comments below if you on how much time or money you’ve spent with your website or if you are looking to NOW start one.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

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