Is Your Website Really User-Friendly as it Once Was?

A Really User-Friendly Website

Whether your business is based online, with no kind of real-world outlet, or a brick and mortar store or business is your primary source of income, with an online presence to support it and help it to grow, your website is a crucial element to your business.

Even the smallest of businesses today have a website and a social media presence.

Really User-Friendly website

Your Website As A Tool

Your website is a fantastic tool. It can help you to attract new customers and give you a way to reach a much wider audience. A website can give you an easy way to communicate with your customers and a fast way to provide them with any information that they need.

It gives you a place to engage with your audience and a chance to grow loyal relationships, as well as somewhere to give them extra information and support.

On the other hand, it also offers your customers an easy way to reach you, to ask questions, and to provide honest reviews and feedback. Your website has many benefits, to both your business and your customers, and it’s easy to see why so many brands are investing so much time and money in theirs.

But, it’s only a useful tool if it’s used well. You might think that your website is easy to navigate, loads quickly, makes sense, and gives your customers what they need, quickly and without confusion. But, you spend a lot of time on it, and it’s really not you that it needs to impress.

A good website needs to be user-friendly, easy to navigate, and exceptionally simple. The layout needs to make sense, essential information needs to be easy to find, and if you sell online, the process should be straightforward and fast.

Take a second to look at your website as someone who has never been on it before, is it really user-friendly, or have you just gotten used to it?

A good website needs to be user-friendly, easy to navigate, and exceptionally simple. #onlinebiz #websites Click To Tweet

Is Your Website Accessible?

Firstly, ask yourself if your site is accessible to everyone. Do you have up to date translations installed? Is your font easy to read? Do your photographs and graphics have descriptive and helpful alt text?

Do your videos include audio description services? Is it keyboard accessible, or are there areas that require a mouse to view?

Consider getting a focus group to spend some time on your site and offer your feedback. They might spot things that you don’t.

Firstly, ask yourself if your site is accessible to everyone. Do you have up to date translations installed? Is your font easy to read? #websites Click To Tweet

Does It Work Well on All Screens?

Not everyone viewing your website will be doing it on a desktop computer. In fact, most of them probably won’t be. You might find that the majority of your viewers are on tablets, smartphones and other devices.

But, chances are you work on it on a desktop or laptop with a large screen. What you see, isn’t necessarily the same as everyone else.

Take the time to check your site on different screen sizes, to make sure that it looks the same, all of the pictures and graphics fit, and the headings still make sense. I’m always checking my mobile device when I publish a new post and poke around a few pages while I’m there. 🙂 

Take the time to check your site on different screen sizes, to make sure that it looks the same, all of the pictures and graphics fit. #websitedesign Click To Tweet

Is Your User-Friendly Website Fast?

Modern websites are huge. Yours probably has videos, photos, and plugins taking up space. This can make things slow. But, most users will click away if a site doesn’t load within a few seconds, as we’ve become so used to instant internet access.

Really User-Friendly high speed website

If your site is slow, consider optimizing images, hosting videos on YouTube and embedding them, and other website speeding up techniques.  If you are unsure, go to the Google page speed test page.

Of course, you can (and should) check the mobile speed too which mine now needs improving. It’s being worked on by Mayura. 🙂 Sometimes plugins come and go, so be sure to monitor those too for your website.

Does the Navigation Make Sense on Your Really User-Friendly Website?

For your site to be easy to navigate it needs to have basic things like an easy to find a menu and a search bar. But, beyond this, ask yourself if it makes sense.

Do your categories and menu items make sense? If you came on looking for specific information, could you find it easily?

For your site to be easy to navigate it needs to have basic things like an easy to find the menu and a search bar. #websiteusability Click To Tweet

How is Readability?

Many website owners are guilty of focusing so much on SEO and keywords that their text is hard to read, and sounds unnatural when reading out loud.

user-friendly website

Make sure it’s easy to read with headings, small paragraphs, and good writing, and SEO should follow. Break up large chunks of text with bullet points, pictures, and graphics, and make sure you proofread everything at least twice, with one real through out loud to get a better idea of how it sounds.

Make sure it’s easy to read with headings, small paragraphs, and good writing, and SEO should follow. #Wordpress #websitedesign Click To Tweet

Does Your Website Work?

Have you ever tried to make a transaction on your website? With a sharp change in consumer behaviors and trends towards buying online, if you are using your website as an eCommerce platform to sell products or a service, it’s essential to make sure that you have an up to date payment system.

Flexibility and choice are important to many customers, so look into systems, such as this site, that work for any bank or payment source for smooth customer experience. 

Have you ever tried to make a transaction on your website?

Have you tested your links, your email sign up form, and your social media buttons?

The best way to make sure things work is to check them for yourself. Do this regularly, don’t just assume that because it worked when you installed it, it always will. Make sure your website is also protected from being hacked.  

Have you tested your links, your email sign up form, and your social media buttons? #webdesign Click To Tweet

How often do you test for website usability yourself? Do you have someone to monitor your website for usability?

I’d love to know more in the comments below on how you are making your website more user friendly!

 

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa,
    Yet another wonderful and informative post for bloggers. Yes, I fully agree with you that, as the technology is fast growing and the desktop use is limited and a good number of people are using the handy devices like tablets, smartphones, etc. So, it is a must to check that our sites are mobile friendly or not. Also, the speed is a wonderful criterion to look into.
    Though some of them I am following, sad to say that a good number of them I am yet to check into.
    Thanks, Lisa for this useful post as usual.
    I read about this post on the pages of BizSugar and I up-voted it and commented.
    Keep sharing.
    Have a great time of sharing ahead.
    Best
    ~ Phil

    • Hi Philip, thank you. I am in the process now of updating some plugins to increase my mobile speed here. Some plugins just don’t keep up with the latest technology out there. Always good to have a techie help a blogger along the way 🙂 Thanks for sharing everyeone Philip, I do appreciate that! 🙂
      Have a wonderful day there.

  • Great read! I’ve learned a lot from this article, will definitely apply this to my website. Thank you for sharing, very helpful and informative!

    • Hi Ariel, welcome to Inspire To Thrive. Thank you, what point did you learn the most from this one? Do have a wonderful day.

  • Having a user friendly website is a plus for our website, I have a client whose website is not user friendly and responsive. I am troubled to use it when opening the website on my handphone. Your article is very good

    • Hi Paket, welcome to Inspire to Thrive. Were you able to help that client with their website? A mobile friendly site is so important today as it’s the most way websites are being viewed. Thanks for coming by and have a great day!

  • Hi Lisa,
    Great article. Not a lot of people know that a slow website can create frustration which converts to giving up easier than committing to your actions and open that damn website :-).

    I wanted to add a little thing about readability because that is a very important subject. If your audience does not know what you’re talking about chances are they will just scan through your article and leave without remembering what was written.

    There are a bunch of tools when you search on google for Article Readability. They have helped me a lot with writing better content. I know that WebFX has a great readability test tool.
    Thanks,
    – Engin

    • Hi Engin, welcome to Inspire to Thrive. Yes, a slow website sure can cause a lot of frustration! I know I leave if I can’t find what I’m looking for fast and easy. Great point on readability too. Keep it simple as I say when writing 🙂
      I remember that tool from WebFX, excellent tool and point. Thanks for the input on this one Engin. I hope you do register with gravatar, your comment almmost went into the spam folder.
      Have a great day!

  • Hi Lisa,
    What a great reminder to check my speed again. I haven’t done that in a while. Thank you! I do check my opt-in forms for email and courses, and they work. I learned that one the hard way when someone told me they were going to a 404 page….Yikes!
    I like a website that has a white background and plain fonts. It has to be easy to read and of course to navigate. Keeping things simple as possible can work.
    Thanks for the reminders,
    -Donna

    • Hi Donna, oh yes, I check mine at least monthly. Things change with plugins, they get old 🙁
      Easy to read is key today – thanks for coming by Donna. What happened to your gravatar, your photo doesn’t show here anymore? Did you change email? I think you have. You can add that new email to your gravatar account to be seen again 🙂 Thanks for coming by!

  • ? Fantastic points made, Lisa.

    I would also like to add, that those website administrators and bloggers need to know how their website loads on various web browsers.

      • Hey Lisa,
        Are you using browserling regularly? Looks like a good one but the price looks like on a higher side. Is it’s free version helps?
        Thanks for the share.
        Have a great weekend.
        ~ Phil

        • Hi Philip, I am not but just started with FREE version. I noticed you cannot change the screen resolution with the free one. For what it does the price could be a little less. You are most welcome and I hope you have a great weekend as well Philip.

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