Bing Webmaster Tools – How They Differ From Google’s Tools

Bing Webmaster Tools For Different Finds

Do you check your Bing Webmaster tools? They offer some different insights on your website than Google does. It’s a great way to check if your site is coming up well on Bing, and the Yahoo networks. (They are the same now.) Bing and Yahoo account for almost 18% of all web traffic.


Bing Webmaster tools

What Bing Webmaster Tools Can Do For You

  • H1 Tags – Bing Webmaster Tools will let you know if you have missing your h1 tags on a page. This is an important one for SEO and the look of a page as well. I have not seen this guidance coming from Google webmaster tools, have you? I love this one! You can find it under their SEO reports section.
  • HTML Size – Bing Webmaster tools lets you know if your page are too heavy. Your images could be too heavy or your scripts. Bing will let you know about it in their SEO reports section.
  • Multiple Tags -If you have multiple tags on a page you will be informed too. Another no-no from the major search engines. You may have created your website years ago and did not realize you had multiple tags. Love seeing these and fixing them!
  • Description – Every forget to put in a description in your head? Bing will remind you of that one too. You could have been so busy designing your new website that you forgot or started it before you know all the ins and outs of SEO.
  • Sitemaps – Both Google and Bing webmaster tools will let you know if your sitemaps are updated or not. Bing seems to need them updated more often so do check in there at least monthly. You can set up an email notification from them when you need to update your sitemap. Nice! They even offer a beta plugin for this if you need.
  • Keyword Research – Did you know you can do your keyword research right IN Bing webmaster tools? No need to go anywhere else. You can research globally or via country.

Bing Webmaster Tools Becomes Even More Important Today – Thanks to Ellen for This Post!

Post by Ellen M. Gregg.


Sigh – We know this one was coming from Google but so soon? Bottom line – Google wants us to buy adwords.  This move with keywords being encrypted will change SEO more than we’ve ever known before.

Sign up Today via Bing

Go to Bing Webmaster Tools to sign up today for your insights and tools. You have to get a code to put on your site or blog for tracking. Once it is verified you are ready to start analyzing. It will take time for Bing to crawl your site. You can submit your site and pages of your site to be crawled. I do that now for any new pages I may add to my websites. Notice you will get rewarded with a $50 credit for search advertising? Another Bing reward!

More bing tools


Other Webmaster Tool Tidbits

  • Both tools allow you to set up URL parameters. Measure your online success
  • Both webmaster tools offer link tools, they show you which sites are linking to you. They both allow you to export files into a spreadsheet so you can keep better track of them if you like.
  • One thing Bing Webmaster Tools does not do is update quickly as Google does with there stats in the webmaster tools. Google updates daily and Bing takes longer sometimes weeks. I visit Bing monthly and Google more often, sometimes daily.
  • Both these tools are FREE to use and offer so much information about your website or blog. Why not take advantage of the tools at hand?


Have you used Bing Webmaster tools for your website or blog recently?  

Do you find it complicated and want another post on how to? If so let me know in the comments! 

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 6 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

67 comments On Bing Webmaster Tools – How They Differ From Google’s Tools

  • Hey Lisa,
    I never used Bing webmaster tool but after reading this post, it really offers some good features and now I am thinking to give it a try. Thanks for sharing this post with us.
    Sudipto recently posted..Best Android Phone Under 20000My Profile

  • Thanks Lisa for sharing this information with us. I didn’t know that there was this much difference between Google Webmaster tools and Bing webmaster tools. Thanks for sharing the information with us. Let me try keyword researching on bing webmaster tools.

  • Thanks for the stats Lisa. To be true I really do not have any idea about any other webmaster tool Google’s webmaster tool & I was a happy customer of it. But now I feel what I was missing, 18% is quite a big percentage, I never targeted it. I am really gonna use Bing’s webmaster tool because of my niche content, this post was an eye opener for me Lisa. Thanks for this beautiful share, keep sharing.
    drakes recently posted..Whatsapp for PC Download, Whatsapp for Windows 7/8/Vista ComputerMy Profile

  • Hey Lisa,
    I feel better about using Google webmaster tools, not just because it is more popular but i think Google is larger, therefore the support is bigger and more consistent, the online forums have more answers since allot more people uses Google products.
    i personally love Google analytics and i believe Google’s api for coding got to be more advanced and better than any other!
    i just hate it when i’m stuck at a little bug coding with an api and no answers can be found anywhere online because very few people uses it.
    Many thanks and Best wishes!
    Mitch recently posted..Free CV Builder, Free Resume Builder, cv templatesMy Profile

  • Thanks a lot Lisa, Now i know how to use Bing for getting better results.

  • Oh, Google. I love you, but… 😯

    So, now I know Bing has webmaster tools, too. And knowledge is power, right? Thing is, it feels like one more techy thing to do, and as much as I can get jazzed by techy things, this feels overwhelming – and that’s my perception and problem to address. When I feel like it. *stomps foot and pouts* 😉

    No, really, Lisa. I appreciate the information, because I actually do like to feel as though I have a little leg up in the tech department, and people like you and Adrienne aid and abet me in that area. Thank you! 😀

    • You are welcome Ellen and sign up for them when you have an hour or so – so you can slowly work your way through it. That’s how I did it. And it took several tries on this blog to get the code in the right place. I wasn’t a techy person when I started but I’ve learned to keep trying til you get and give yourself time for that. Patience and persistance 🙂 Thanks for coming by and have a great rest of the week, Happy October!
      Lisa recently posted..Demistying WordPress Plugins For Your BlogMy Profile

  • Hey Lisa, I saw you mention Bing tools on another comment and was thinking I need to get on there. I am registered but have never really payed it any attention. Now with Google starting to hide everything from us, it is time to take a look at the other options – thanks
    Ashley recently posted..Is Pinterest just for Chicks?My Profile

  • Hi Lisa,

    Keywords research in Bing? This must be properly put in the new context of that sudden Google’s move of encrypting all search data for all non-paying users. Bing is an alternative, indeed but not as good as Gogole as Bing has a smaller size of the market compared to Google.

    This raises the important question: What other means of evaluating people’s needs and want do we have apart from keyword research?

    I think this needs a special, separate blog posts.

    Have a wonderful day
    Silviu recently posted..Clean and Optimize Your WordPress Database with WP OptimizeMy Profile

    • Hi Silviu, Bing webmaster tools have been around a while. I was working on this post and when the Google “thing” happened I knew I had to finish it so others could have an alternative too. 20% is still 20% right? That would definately need a seperate post Silviu, thanks for the suggestion. I hope you have a great day ahead there.
      Lisa recently posted..Demistying WordPress Plugins For Your BlogMy Profile

  • Honestly speaking, Lisa…these Webmaster Tools is giving me a headache. I don’t really use this much. But I know it’s important. I sometimes check my stats here but not much. I just read what HubSpot posted there by following your link and it just went “whooosh” on my head. I have no idea what they’re trying to say.

    Only I know Google is being difficult and now they want “encrypted keyword searches.”

    I tell ya Google is always up to “surprises” which amazes me greatly. So I went to Bing Webmaster Tools and bookmark it. I will prolly try to figure this out. And why do I even need this? I thought I wasn’t writing for any Search Engine out there. But the more they CHANGE things for me the more difficult they make this for me, for us. UGH.

    Angela McCall recently posted..The Left Brain vs. The Right BrainMy Profile

    • Hi Angela, I know what you mean. I just went through my merchant center feed and that gave me a headache, another something else to learn for the retail sites. If you write quality content and you do, and often at least 1 per week you should be okay. Of course you need to have social signals too which I think you do. It all takes time and will change often as Google keeps on updating! Some of the updates are good and others not so good. I like to find a few quick things in both webmaster tools to help, a simple one was the extra h1 tag I had on a page or two. Stuff like that, find the simple stuff first and then go back later 🙂 Thanks for coming by Angela and have a great day ahead.
      Lisa recently posted..Bing Webmaster Tools – How They Differ From Google’s ToolsMy Profile

  • Hello Lisa,

    Well to be honest i haven’t used Bing webmaster tools till now, the reason behind it is ” i thought google analytics is enough for managing and checking stats of a site.

    But after reading your post it seems like i missed so many things,

    thanks for the share.
    Kuldeep recently posted..Top 3 Facebook Proxy Login Sites to Unblock Facebook AccessMy Profile

  • Hi Lisa,

    Super breakdown! It is funny, I never once used GA because it did not agree with my sites. Never got it too work. I downloaded a great, helpful, easy to use WP stats plug in last week. Love it! But I will take a deeper look at Bing because as you mentioned, almost 20% of all traffic flows through Bing and Yahoo. That’s a ton of views.

    Thanks for sharing Lisa!

    Ryan Biddulph recently posted..7 Tips for Increasing Your Blogging CreativityMy Profile

  • Hello Lisa nice write up, I have seen Google’s webmaster tools but never really spent time using them how useful do you find them? Google is so large I always have trouble locating anything. Thanks for your review as always very helpful
    RobG recently posted..Quick Update About My ProjectsMy Profile

    • Rob, I find them VERY useful especially for my retail sites. I find duplicate titles, more broken links, keywords suggestions and what’s workomg well and what isn’t working well with my keywords. I visit almost daily – not so much for this blog – maybe weekly or bi-weekly for this one. But it does offer a wealth of info on your websites and blogs. Same for Bing. I hope to visit your new site today! Sounds exciting….Have a great rest of the weekend too Rob.
      Lisa recently posted..Bing Webmaster Tools – How They Differ From Google’s ToolsMy Profile

  • Well , I’ve explored Bing Webmaster tools and Google Webmaster tools in depth . I feel that Bing’s tool set is way better than Google’s webmaster tools . Microsoft is trying very hard to improve the Bing search engine by adding new features to it every now and then ..which is helping Bing to increase its search engine market share. Thanks for sharing the information .


  • Hi Lisa,

    I wonder when BING search engine will be able to compete with Google earch engine, 18% search traffic is not bad anyway but they can do more.
    Adesanmi Adedotun recently posted..8 Reasons why you are not getting search engine trafficMy Profile

  • Hi Lisa

    I signed up to Bing Webmaster Tools a few months ago and then forgot about it!

    It seems they offer quite a few tools that Google don’t so I need to start looking at Bing as well.

    Thanks for the reminder Lisa.

    Have a great weekend!
    Tim Bonner recently posted..Building A Niche Site – Earnings UpdateMy Profile

  • Some of the time we also using bing for the searching purpose. As much i know about the difference between bing and google webmaster is when it comes to web tools and analytics Google leads, but Bing is a close second. The comprehensive Google Webmaster tools offer exhaustive information for knowing how your site is doing and how often does it come up on Google SERPs. On the other hand, Bing doesn’t offer exhaustive information on site indexing, crawl errors and malware. Now the one area where Bing is an improvement on Google is visibility to indexed sub-domains. As a webmaster, you don’t have to register and verify each sub domain and view it individually.

  • Hi Lisa,

    Just want to point something out. The combined Yahoo! Bing Network query share according to comScore is 29% in the US, reaching about 163M searchers with 54M not using Google at all.


  • Wow Lisa.

    First I had no clue that other search engines have their own analytics. Call me stupid but no one ever told me that and I feel as dumb as a stone! oops: I will definitely go check it out. The problem is no one ever said anything and most people only focus on Google. Get on Google and that is the key. I have to start paying more attention to Yahoo and Bing!

    Thanks for the reminder. This was very important for me.
    Barbara Charles recently posted..Content Is King – Maybe?My Profile

  • Hi Lisa,
    How are you doing dear friend? Good to be back on your blog. I missed a couple of posts but trust me, I’ll check them out 😉

    Now, I have not used bing as much as I use google but I do get traffic from bing. Perhaps, their webmaster tool will help me grab more traffic from it 😉

    I preciate you sharing this information with us Lisa.
    Do have a wonder week
    Enstine Muki recently posted..How my friends help me to make money onlineMy Profile

  • Hello Lisa,
    I added my website and its sitemaps to Bing Webmaster the same day I added those to Google Webmaster tools. Everything looks great from configuration perspective.

    I have also used the features where it helped me improve my HTML code. It is an excellent tool for such purposes for sure.

    However, when it comes to traffic, it sends me 1 or two referrals a day when Google sends 100+. It sends me zero referral traffic some days.

    So, overall, I am not very impressed with it. But I am there… just in case.
    Have you found any trick that can generate some traffic through Bing’s search engine? What percentage of traffic do you receive through Bing? Just curious…

    Kumar Gauraw recently posted..Top Repositories For FREE And Premium Royalty Free Stock ImagesMy Profile

    • Kumar, glad it’s all configured great for you. I like those features too to improve HTML code. I get about 15%-20% traffic from Bing/yahoo and almost 30% sales from them on my retail sites. I would be the sales per click ratio is higher for me from Bing than Google. I never even thought about it in that way until you asked and I researched. Very interesting point Kumar. Are you selling on your site?e And if you are do you know which draws the most sales?
      Lisa recently posted..Bing Webmaster Tools – How They Differ From Google’s ToolsMy Profile

  • Hi Lisa,

    Wow, it looks like Bing Webmaster is pretty different from Google’s but we could say that since they are so different they complement each other.

    I’ve never even attempted to check it out yet, but your post certainly makes me want to.

    As always, thanks for the great tips and the step by step 🙂
    Sylviane Nuccio recently posted..How Important Is Your Ego To Your Level Of Success?My Profile

  • A friend and I were talking several weeks ago about this Lisa so I went and signed up but it will NOT verify my damn site. I tried for days and finally just gave up. That’s what I hate about some of this stuff and come on, it’s the same darn process I had to do with Google authorship so what’s the big deal. Has anyone else had issues with this?

    I spent several hours in there looking around and figuring things out just because I wanted to get a sense of things from that search engine because I’m getting traffic from them. I just don’t know why I’m having such a hard time.

    I was also surprised to hear that it was Bing/Yahoo. I thought I was just signing up with Bing but I definitely learned something new yet again with that one.

    I have good intentions and hope I can eventually get this resolved. I just gave up and haven’t gone back. Who has time to waste with that!

    Great write up though.

    Adrienne recently posted..DoFollow Or NoFollow: That Is the QuestionMy Profile

    • Hi Adrienne, I did too in the beginning but it was the coding, I had it in the wrong place. Maybe that’s it? But it only took moments to verify I didn’t have to wait. One of those technical headhaches if not done right. I may have one more site I need to work on that myself. I will poke around and let you know if I find out more. I hear you on the time issue Adrienne, I always feel like I’m playing beat the clock at times. Thanks for coming by and let me know if you do try it again. Have a good day ahead.
      Lisa recently posted..Bing Webmaster Tools – How They Differ From Google’s ToolsMy Profile

  • I have used Bing webmaster tools in the past. I think (if my memory is right), I used it mainly for fixing errors. It was a great tool. $50 Free credits? That’s one other reason why I should try it, again. Is it only for new users? I already have an account there. I don’t have any sites in there right now, so I suppose I should get the reward 😉

    Anyways, I definitely have to set this up when I launch my blog 🙂 Thanks for the reminder, Lisa.

    By the way, why does it say Bing/Yahoo network? Did Microsoft acquire Yahoo while I was on a blogging vacation? 😀 Or are they just partnering up?

  • Great article Lisa!
    I have Bing webmaster tools set up, but I admit that I rarely check in to see how things are going over there.

    I do track my rankings for certain keywords for Bing, Google and Yahoo using Market Samurai but I have little information on why they fluctuate so drastically on Bing and Yahoo.

    At least with Google, they tell you all the animals they are sending to attack your rankings. I have no idea what beasts Bing is using. 🙂

    Thanks for the reminder and giving all the additional details.
    Ileane recently posted..What Do People Search For On Your Blog? Find Out With Google AnalyticsMy Profile

    • Thank you Ileane, I really appreciate that. You are not alone on that one. Do you get their email now to hop back over there? I’d be interested to know the more you poke around in Bing if you do find out more on the animals they are sending you Ileane. I think they do take longer to index and rank there compared to Google. But I love the additional info they provide and find it most helpful. Have a great Thursday and enjoy the upcoming weekend Ileane.
      Lisa recently posted..Bing Webmaster Tools – How They Differ From Google’s ToolsMy Profile

  • Hi Lisa,

    Thanks for the reminder to get over to Bing and start checking out exactly what they offer, like the Keyword tool 🙂

    Funnily enough I had an email from Bing last week saying “come back”…. as I set it up some time ago but always use Google WMT instead.

    I did follow the email link and take a look around and wondered whether they’d updated their offerings since my last visit as I was really impressed by everything I found. However, there was so much there that I thought I’d leave it for another day…. Hence thanking you for the reminder 😉

    I’m really pleased that you’ve gone into detail here Lisa as I never saw the duplicate tags feature, which i think is great. It really allows us to fine tune how we apply ourselves and the choices we make.

    Remember ages ago I said about Google falling out with me…. Well during that time I had a call from Attracta, who I discussed the issue with. They told me I had duplicate tags on my posts and pointed out where to find the details of them.

    So during my clean up I removed any that we’re spot on, along with all the broken & dead links, spam comments and dodgey images…

    The result was that Google started liking me again….. For now 😉

    Thanks Lisa, have a great week.
    Barry Wells recently posted..Blog Commenting and A Blogging SuperstarMy Profile

    • Hi Barry, yes I bet many forget about Bing and go directly to Google but almost 20% of traffic is nothing to sneeze at, right? I like those emails, they do help me too to get over there. duplicate tags are big. I still have a few issues here I have to adjust but I always work on the retail site first and it’s really helped, thank goodness 🙂 That’s what got me so excited to work on this post the other day and then Google came out with that on the day before I was going to publish this. I’m glad your site is doing well now for Google Barry, let’s hope it stays that way. Enjoy the rest of your week too Barry, it’s almost the weekend!
      Lisa recently posted..Bing Webmaster Tools – How They Differ From Google’s ToolsMy Profile

  • I must admit I didnt even know Bing offered this – And I dont even check where my site ranks on Bing.

    They’re not so big here in the UK.

    Will sign up and take a look.

  • I didn’t know all this about BING’s webmaster tools. I like how you detailed their features here :).

    I do check Google webmaster tools quite often and I’ll admit I don’t pay much attention to BING but after reading this I’m gonna add it to my to-do list to make sure I check it….too bad they don’t update as often as Google though but I guess monthly update isn’t so bad.

    Thanks for putting this together for us Lisa. Happy Wednesday. Hope you’re having a great week!
    Corina Ramos recently posted..My Interview with Susanne Beer, a Mary Kay ConsultantMy Profile

  • Hi Lisa
    I hope you are having a wonderful week, so far!
    Well to be honest with you, all this is a learning curve. I am still in the process of learning all Google has to offer. Learning so much at this time, but I will check out what Bing has to offer.

    Thank you for the detailed list.

    Gladys recently posted The Art of Forgiveness.
    Gladys recently posted..The Art of ForgivenessMy Profile

  • Fabulous post Lisa! I have dabbled with both Bing and Google tools although I don’t understand a lot of it nor have the time to spend on it. I know some of the big bloggers like yourself and those who are “business” bloggers are big into their tools! 😯 That didn’t come out right, did it! 😆 Already shared this along! A lot of folks will find it very useful!
    Bren recently posted..Operation Build Titan A RampMy Profile

  • Hi Lisa,

    Encypted search from Google is the step to hide keywords details from webmasters, so that you won’t be able to implement right strategies to target right audience. Google only wants us to use their Adwords, I think that’s the reason many webmasters don’t like Google and start moving towards bing and yahoo.
    Aahna recently posted..Power Point PresentationMy Profile

  • Thank you Lisa for sharing this information, especially the detail you’ve gone into explaining the features.

    It’s news to me and I will definitely take a look it. It sounds like a great feature to have the keyword search included in the tools.

    I suspect that someday down the line, Bing will do the same thing as Google in protecting keywords. Then, it will be anyone’s guess.

    Have a great week, what’s left of it. 🙂
    William Butler recently posted..9 Rungs On The Ladder Of SuccessMy Profile

  • Absolutely! Bing webmaster tools is much different from Google webmaster tool. If a website generating huge traffic from Google search that doesn’t mean that it will also generate as much traffic from Bing & Yahoo network. I’ve written about this topic few month ago- Google keyword research tool will not be so effective for Bing and Yahoo

    So, we have to work on both for a better result…

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